---
title: "Pink Lips — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-lips"
last_updated: "2026-08-05T23:30:33.412Z"
locale: en
meta:
description: "Niche score 36/100 · $83K/yr market · 145K searches/yr · $8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $83K/yr market · 145K searches/yr · $8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lips — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **pink lips**
**Skip it**
Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 11Conversion 72Competition 38Returns 98Price range 51Avg price 24Brand share 14Review moat 25Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.71–$26.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,665.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$83K**
$83K/yr · 145K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lips is a $83K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lips market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$87K–$108K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**4%**
- eos52% - Carmex21% - Burt's Bees17% - Aquaphor2% - uadbau2% - Dmsky2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-lips/trend)
## **Top pink lips search terms**
- **eos dry lip repair**17K/yr-21.1%15.6% conv. - **squeeze lip balm**26K/yr-34.1%1.4% conv. - **eos lip repair**13K/yr-21.8%9.2% conv. - **carmex mini**14K/yr-23.4%4.0% conv. - **lip balm squeeze tubes**13K/yr-24.6%2.0% conv. - **burts bees rescue lip relief**10K/yr-34.2%11.7% conv. - **burts bees rescue**5K/yr+68.6%0.8% conv. - **tube lip balm**8K/yr-36.6%1.7% conv. - **mini carmex**6K/yr-37.1%3.6% conv. - **squeeze tube lip balm**5K/yr-17.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-lips/search-terms)
## **Top pink lips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack**eos**$7.80**4.7★2,807 rev](https://www.amazon.com/dp/B09V1VJGCR) [2**eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Overnight Lip Treatment Natural Strawberry Extract 0.35 fl oz**eos**$4.06**4.6★8,525 rev](https://www.amazon.com/dp/B08C8Y26LL) [3**Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)**Carmex**$17.91**4.7★1,237 rev](https://www.amazon.com/dp/B08GY3RH8Q) [4**Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube**Burt's Bees**$4.83**4.5★2,225 rev](https://www.amazon.com/dp/B0DQF7FNYC) [5**Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax Shea Butter and Echinacea 100 Percent Natural Origin 0.35 oz. Squeezy Tube**Burt's Bees**$13.63**4.5★2,225 rev](https://www.amazon.com/dp/B0B8F38RGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz**eos**$4.89**4,041 rev1y ago](https://www.amazon.com/dp/B0DXRJYY7X) [**eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz**eos**$6.82**4,471 rev1y ago](https://www.amazon.com/dp/B0CRRZNL11) [**Carmex Daily Care and Daily Care Minis Moisturizing Lip Balm Pack SPF 15 Multi-Flavor Lip Care Variety Pack Bag 8 Count (3 Tubes 5 Mini Tubes)**Carmex**$14.65**257 rev1y ago](https://www.amazon.com/dp/B0DNF1WF58) [**Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube**Burt's Bees**$4.83**2,225 rev1y ago](https://www.amazon.com/dp/B0DQF7FNYC) [**Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz**Burt's Bees**$4.03**2,225 rev1y ago](https://www.amazon.com/dp/B0DQF8YBS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack**eos**$7.80**4.7★**▲ 26%**](https://www.amazon.com/dp/B09V1VJGCR) [**eos The Hero Lip Repair 24HR Moisture for Severely Dry Lips Natural Strawberry Extract Hypoallergenic Moisturizing Lip Balm 0.14 oz 2-Pack**eos**$5.68**4.6★**▲ 19%**](https://www.amazon.com/dp/B0BBJBHGCT) [**Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)**Carmex**$17.91**4.7★**▲ 19%**](https://www.amazon.com/dp/B08GY3RH8Q) [**Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube**Burt's Bees**$4.83**4.5★**— 9%**](https://www.amazon.com/dp/B0DQF7FNYC) [**Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz**Burt's Bees**$4.03**4.5★**— 2%**](https://www.amazon.com/dp/B0DQF8YBS9)
**~~View all trending →~~**
## **What buyers say about pink lips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Good moisturizer”*
**Smell**16%
*“no strong odor”*
**Soft Feel**11%
*“SUPER SOFT”*
**Quality-Overall**8%
*“Good product, great for moisturizing and preventing chapping”*
**Value For Money**7%
*“Great deal”*
**Efficiency**3%
*“Worked really quickly”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Ease Of Use**2%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“The consistency is great”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Moist/Dry**18%
*“Not moisturizing”*
**Smell**12%
*“Has a weird smell”*
**Thickness**6%
*“just way too thick”*
**Adhesion/Stickiness**6%
*“Just the slightest stickiness”*
**Size-Overall**4%
*“The tube is also slightly smaller than I expected”*
**Durability**3%
*“its splitting all over”*
**Value For Money**3%
*“Waste of money”*
**Color**3%
*“the color is an unflattering pink”*
**Texture/Consistency-Overall**3%
*“Disgusting texture”*
**Allergies**2%
*“Irritating”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Size-Overall**8%
**Moist/Dry**8%
**Texture/Consistency-Overall**7%
**Functionality-Overall**7%
**Color**4%
**Defective Material/Parts**4%
**Product Condition**3%
## **Common questions**
- **Is pink lips profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 20 tracked products. 90-day search growth is -28.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pink lips niche?**
- 8 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pink lips?**
- Top complaints mined from reviews: Moist/Dry, Smell, Thickness. The return rate is 0.3%.
- **When does demand for pink lips peak?**
- Demand peaks in Jan–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the pink lips niche?**
- Listings span $3.71–$26.85; the average listing price is $8.67 (sweet spot $15–$100). The average incumbent carries 4,666 reviews — the moat a new listing must climb.
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