---
title: "Pink Lip — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-lip"
last_updated: "2026-08-10T23:09:17.514Z"
locale: en
meta:
description: "Niche score 34/100 · $178K/yr market · 731K searches/yr · $7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $178K/yr market · 731K searches/yr · $7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lip — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **pink lip**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 31Conversion 40Competition 20Returns 95Price range 0Avg price 21Brand share 0Review moat 6Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$178K**
$178K/yr · 731K searches
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.73**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****39,201.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.06–$10.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pink lip is a $178K/yr Amazon United States market (731K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lip market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$193K–$232K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE94% - Rimmel7%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +4.9% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-lip/trend)
## **Top pink lip search terms**
- **maybelline lifter gloss**265K/yr+18.8%2.7% conv. - **maybelline lip gloss**147K/yr+3.6%1.9% conv. - **rimmel lip gloss**54K/yr-6.0%2.5% conv. - **maybelline gloss**41K/yr+5.7%1.5% conv. - **lifter gloss**44K/yr+1.2%1.9% conv. - **baby pink lip gloss**38K/yr-12.0%0.3% conv. - **milky pink lip gloss**20K/yr-26.6%0.3% conv. - **gloss maybelline**22K/yr-7.0%0.6% conv. - **rimmel stay glossy lip gloss**17K/yr-7.2%2.6% conv. - **lip gloss maybelline**15K/yr+7.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-lip/search-terms)
## **Top pink lip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$71K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Ice Pink Neutral 0.18 Ounce**MAYBELLINE**$9.53**4.5★56,828 rev](https://www.amazon.com/dp/B085S9N6JP) [2**MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)**MAYBELLINE**$8.12**4.2★441 rev](https://www.amazon.com/dp/B0GSWMK4NY) [3**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Stone Rosey Neutral 0.18 Ounce**MAYBELLINE**$8.43**4.5★56,828 rev](https://www.amazon.com/dp/B085S96KS4) [4**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Moon Nude Pink 0.18 Ounce**MAYBELLINE**$9.53**4.5★56,828 rev](https://www.amazon.com/dp/B085S94V2K) [5**Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count**MAYBELLINE**$9.05**4.5★56,828 rev](https://www.amazon.com/dp/B0C1MH8R2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)**MAYBELLINE**$8.12**441 rev2mo ago](https://www.amazon.com/dp/B0GSWMK4NY) [**MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Sugar Spritz (Sheer Hot Pink)**MAYBELLINE**$7.92**441 rev2mo ago](https://www.amazon.com/dp/B0GSWL83JR) [**MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Caramel Glow (Sheer Light Brown Nude)**MAYBELLINE**$6.80**6,720 rev1y ago](https://www.amazon.com/dp/B0F1DGHT7G) [**Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)**MAYBELLINE**$6.82**6,720 rev1y ago](https://www.amazon.com/dp/B0F1DK5CGT) [**Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count**MAYBELLINE**$9.05**56,828 rev3y ago](https://www.amazon.com/dp/B0C1MH8R2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Sugar Spritz (Sheer Hot Pink)**MAYBELLINE**$7.92**4.2★**▲ 256%**](https://www.amazon.com/dp/B0GSWL83JR) [**MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)**MAYBELLINE**$8.12**4.2★**▲ 254%**](https://www.amazon.com/dp/B0GSWMK4NY) [**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Stone Rosey Neutral 0.18 Ounce**MAYBELLINE**$8.43**4.5★**▲ 67%**](https://www.amazon.com/dp/B085S96KS4) [**Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 110 Dorchester Rose .18oz**Rimmel**$4.12**4.4★**▲ 33%**](https://www.amazon.com/dp/B00Q26VWZS) [**Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 340 Captivate Me! .18oz**Rimmel**$4.10**4.4★**▲ 24%**](https://www.amazon.com/dp/B01LTHKVRY)
**~~View all trending →~~**
## **What buyers say about pink lip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Love the shade”*
**Moist/Dry**14%
*“Very moisturizing”*
**Soft Feel**8%
*“So Soft”*
**Quality-Overall**6%
*“Good Quality”*
**Brightness/Shine/Glow**5%
*“the amount of shine is perfect”*
**Value For Money**3%
*“Great value”*
**Durability**3%
*“stays on well”*
**Ease Of Application**3%
*“the applicator is nice”*
**Smell**3%
*“no funky smell or taste”*
**Adhesion/Stickiness**2%
*“not sticky, so it stays put and gives that healthy, glossy look”*
### **What buyers complain about **
**Color**16%
*“Color not as pictured”*
**Smell**9%
*“Smells awful”*
**Moist/Dry**7%
*“Bone Dry”*
**Adhesion/Stickiness**6%
*“I didn't really care for the stickiness”*
**Durability**6%
*“Does not last”*
**Advertised Vs Actual Product**4%
*“This is not as described”*
**Texture/Consistency-Overall**3%
*“Didn't like the texture at all”*
**Ease Of Use**3%
*“However, its very hard to apply and very messy”*
**Brightness/Shine/Glow**3%
*“I didnt really want the glitter look”*
**Oily/Greasy**2%
*“So oily it dripped right off my lips”*
### **Top return reasons **
**Color**52%
**Advertised Vs Actual Product**11%
**Product Condition**6%
**Adhesion/Stickiness**5%
**Smell**4%
**Functionality-Overall**3%
**Moist/Dry**3%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is pink lip profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pink lip niche?**
- 2 brands and 74 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pink lip?**
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.9%.
- **When does demand for pink lip peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the pink lip niche?**
- Listings span $4.06–$10.15; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 39,201 reviews — the moat a new listing must climb.
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