---
title: "Pink Lip Liner — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-lip-liner"
last_updated: "2026-08-05T23:58:17.289Z"
locale: en
meta:
description: "Niche score 47/100 · $49K/yr market · 131K searches/yr · $7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $49K/yr market · 131K searches/yr · $7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lip Liner — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **pink lip liner**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 26Conversion 59Competition 75Returns 97Price range 38Avg price 21Brand share 46Review moat 21Quality gap 57
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.23–$23.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,802.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.42**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$49K**
$49K/yr · 131K searches
According to Flapen's Amazon United States niche tracking, pink lip liner is a $49K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lip liner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$45K–$59K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**78%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 75%
**Open market**
**20%**
- NYX PROFESSIONAL MAKEUP35% - MAYBELLINE13% - e.l.f.10% - L.A. COLORS10% - wet n wild10% - Milani2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +1.1% search growth over the last 90 days.
4K3KSpike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-lip-liner/trend)
## **Top pink lip liner search terms**
- **pink lip liner**64K/yr+4.8%4.8% conv. - **light pink lip liner**11K/yr+3.1%4.7% conv. - **lip liner pink**12K/yr-7.8%4.2% conv. - **pink lipliner**6K/yr+16.7%4.5% conv. - **dark pink lip liner**7K/yr-10.4%3.9% conv. - **nude truffle lip liner**6K/yr+15.6%3.4% conv. - **nyx nude beige**7K/yr-26.9%1.3% conv. - **pink lip liner pencil**5K/yr-4.6%7.8% conv. - **nyx lip liner nude beige**3K/yr+3.3%1.4% conv. - **nyx nude beige lip liner**4K/yr-16.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-lip-liner/search-terms)
## **Top pink lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Peakaboo Neutral**NYX PROFESSIONAL MAKEUP**$5.74**4.5★52,571 rev](https://www.amazon.com/dp/B07B16HMSM) [2**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Palest Pink Pale Pink 1 Count**MAYBELLINE**$6.89**4.4★14,150 rev](https://www.amazon.com/dp/B01LZ2AC9M) [3**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Nude Pink**NYX PROFESSIONAL MAKEUP**$5.40**4.5★52,571 rev](https://www.amazon.com/dp/B079ZX2WJ7) [4**L.A. COLORS Lipliner Pencil Pink Fleur CP525**L.A. COLORS**$1.27**4.4★3,238 rev](https://www.amazon.com/dp/B007OA6KZS) [5**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Fuschia Forward**e.l.f.**$2.50**4.6★18,575 rev](https://www.amazon.com/dp/B0F2WTNVQK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Fuschia Forward**e.l.f.**$2.50**18,575 rev1y ago](https://www.amazon.com/dp/B0F2WTNVQK) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho**e.l.f.**$2.81**18,575 rev1y ago](https://www.amazon.com/dp/B0F2XV7B78) [**MAYBELLINE Lifter Liner Lip Liner Pencil with Hyaluronic Acid Line Leader 1 Count**MAYBELLINE**$7.66**4,862 rev2y ago](https://www.amazon.com/dp/B0CZBJ1Y4Y) [**Maybelline Lifter Liner Lip Liner Pencil with Hyaluronic Acid Big Lift 1 Count**MAYBELLINE**$7.72**4,862 rev2y ago](https://www.amazon.com/dp/B0CZB39JH7) [**wet n wild Perfect Pout Gel Lip Liner Rich Creamy Long Lasting Color Well-Defined and Flawless Application Vegan & Cruelty-Free -Comes Naurally**wet n wild**$4.22**11,862 rev2y ago](https://www.amazon.com/dp/B0CQMZQZWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Soft-Spoken (Nude)**NYX PROFESSIONAL MAKEUP**$6.23**4.6★**▲ 287%**](https://www.amazon.com/dp/B01M9F9Z59) [**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Sandstorm (Brown)**NYX PROFESSIONAL MAKEUP**$6.11**4.6★**▲ 157%**](https://www.amazon.com/dp/B01M9F9UNB) [**MAYBELLINE Lifter Liner Lip Liner Pencil with Hyaluronic Acid Line Leader 1 Count**MAYBELLINE**$7.66**4.5★**▲ 133%**](https://www.amazon.com/dp/B0CZBJ1Y4Y) [**wet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil Rich Creamy Long Lasting Color Well-Defined and Flawless Application Vegan & Cruelty-Free - Bare To Comment**wet n wild**$3.54**4.4★**▲ 87%**](https://www.amazon.com/dp/B01MZ9AZ2P) [**tarte maracuja juicy lip liner Creamy Matte Lip Liner with Hyaluronic Acid with Vitamin E Vegan & Cruelty-Free full size soft pink**tarte**$18.65**4.4★**▲ 80%**](https://www.amazon.com/dp/B0CCPJJ963)
**~~View all trending →~~**
## **What buyers say about pink lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Accurate color”*
**Quality-Overall**8%
*“Best quality”*
**Value For Money**8%
*“worth the buy”*
**Soft Feel**7%
*“Smooth and creamy”*
**Durability**5%
*“Stays all day”*
**Ease Of Application**4%
*“Easy to Apply”*
**Ease Of Use**2%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“Nice texture”*
**Advertised Vs Actual Product**2%
*“Does what it says it does”*
**Moist/Dry**2%
*“it is moisturizing”*
### **What buyers complain about **
**Color**27%
*“Way Darker”*
**Durability**11%
*“Didnt last”*
**Moist/Dry**7%
*“not moisturizing at all”*
**Value For Money**5%
*“Not worth the price”*
**Stain Resistance**4%
*“it leaves a stain”*
**Ease Of Application**3%
*“The application is tricky”*
**Quality-Overall**3%
*“Poor Quality”*
**Advertised Vs Actual Product**3%
*“Fake advertising”*
**Functionality-Overall**3%
*“Didnt work”*
**Smudge Resistance**2%
*“I would not say smudge resistant”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**12%
**Moist/Dry**5%
**Functionality-Overall**4%
**Product Condition**2%
**Durability**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Value For Money**2%
**Stain Resistance**1%
## **Common questions**
- **Is pink lip liner profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 52 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pink lip liner niche?**
- 25 brands and 115 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in pink lip liner?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.7%.
- **When does demand for pink lip liner peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the pink lip liner niche?**
- Listings span $1.23–$23.59; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 11,803 reviews — the moat a new listing must climb.
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