---
title: "Pink Hair Dye — $852K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-hair-dye"
last_updated: "2026-08-11T00:12:36.688Z"
locale: en
meta:
description: "Niche score 62/100 · $852K/yr market · 1.7M searches/yr · $14.15 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $852K/yr market · 1.7M searches/yr · $14.15 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pink Hair Dye — $852K/yr Amazon US Niche (2026) - Flapen"
---
# **pink hair dye**
**Launch it**
A $852K/yr market growing +24.3% this quarter with returns at 0.8% — clears our launch bar.
Market size 75Growth 53Conversion 44Competition 62Returns 96Price range 60Avg price 68Brand share 40Review moat 18Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$852K**
$852K/yr · 1.7M searches
**Avg price**
**Good****$14.15**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.36–$28.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****16,820.83**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink hair dye is a $852K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun. Verdict: Launch it — 62/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink hair dye market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$849K–$1.1M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**14%**
- iroiro39% - ARCTIC FOX22% - Adore8% - Good Dye Young6% - MANIC PANIC6% - Lime Crime5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-hair-dye/trend)
## **Top pink hair dye search terms**
- **pink hair dye**748K/yr+18.3%3.0% conv. - **iroiro hair dye**275K/yr+28.8%1.9% conv. - **iroiro**91K/yr+30.0%1.7% conv. - **hot pink hair dye**82K/yr+23.8%3.1% conv. - **artic fox hair dye pink**51K/yr+70.4%5.5% conv. - **manic panic pink**57K/yr+25.4%3.9% conv. - **pink hair dye permanent**62K/yr+13.1%2.3% conv. - **hair dye pink**46K/yr+24.4%1.9% conv. - **permanent pink hair dye**42K/yr+15.8%1.8% conv. - **iroiro hair dye pink**34K/yr+15.4%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-hair-dye/search-terms)
## **Top pink hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43K10%$85K15%$128K20%$170K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IROIRO Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)**iroiro**$13.10**4.5★1,704 rev](https://www.amazon.com/dp/B07K45PS19) [2**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz VIRGIN PINK)**ARCTIC FOX**$18.49**4.3★86,431 rev](https://www.amazon.com/dp/B0147RUWS6) [3**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz VIRGIN PINK)**ARCTIC FOX**$11.87**4.3★86,431 rev](https://www.amazon.com/dp/B0147R9UFM) [4**IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink (4oz)**iroiro**$12.94**4.6★1,776 rev](https://www.amazon.com/dp/B01IU3LB2O) [5**Adore Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.56**4.1★1,896 rev](https://www.amazon.com/dp/B01C5XQ61Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XMONDO Color Super Pink Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$27.10**3,285 rev2y ago](https://www.amazon.com/dp/B0CFG4FL44) [**Got2b Metallics Permanent Hair Color M87 Pink Passion**Got2B**$12.08**12,638 rev2y ago](https://www.amazon.com/dp/B0CKKN6VX1) [**got2b Color Remix Semi-Permanent Hair Color Shocking Pink 093 Customizable Temporary Hair Dye to Create A Vibrant or Pastel Shade Easy At-Home Application Lasts Up to 15 Washes**Got2B**$11.87**757 rev2y ago](https://www.amazon.com/dp/B0CKKLFHK4) [**Good Dye Young Streaks & Strands Semi Permanent Hair Dye (Ex-Girl Pink) UV Protective Temporary Hair Color Lasts 15-24+ Washes Conditioning Pink Color PPD free Hair-Dye - Cruelty-Free & Vegan**Good Dye Young**$12.00**1,941 rev4y ago](https://www.amazon.com/dp/B0B4Z2JJJ7) [**Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Pink Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Pink Puff)**Good Dye Young**$17.23**2,603 rev4y ago](https://www.amazon.com/dp/B09B65N7V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IROIRO Premium Natural Semi-Permanent Hair Color 330 Neon Red (4oz)**iroiro**$13.04**4.5★**▲ 69%**](https://www.amazon.com/dp/B07K48JTR9) [**MANIC PANIC Classic Cotton Candy Pink Semi Permanent Hair Color - Bright Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$14.13**3.5★**▲ 64%**](https://www.amazon.com/dp/B0010O0DVQ) [**LOreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair Color Depositing Hair Mask Formula Metallic Pink**L'Oreal Paris**$12.39**4.1★**▲ 54%**](https://www.amazon.com/dp/B09HYN6D66) [**MANIC PANIC Classic Pink Warrior Semi Permanent Hair Color - Medium Neon Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$13.97**4.2★**▲ 46%**](https://www.amazon.com/dp/B08QJSJTTN) [**IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)**iroiro**$12.97**4.3★**▲ 29%**](https://www.amazon.com/dp/B07K4N97CL)
**~~View all trending →~~**
## **What buyers say about pink hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Color is cute”*
**Smell**7%
*“Smells amazing”*
**Suitability Colored Hair**6%
*“It colors my hair”*
**Quality-Overall**5%
*“Decent amount of product”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“stays on so well”*
**Value For Money**3%
*“It's cheap for a reason”*
**Brightness/Shine/Glow**2%
*“Super bright”*
**Advertised Vs Actual Product**2%
*“like the photos as advertised”*
**Soft Feel**1%
*“made my hair really soft”*
### **What buyers complain about **
**Color**25%
*“wrong colour”*
**Suitability Colored Hair**12%
*“It didnt even color my hair”*
**Functionality-Overall**7%
*“it did absolutely nothing”*
**Durability**5%
*“It doesn't stay in”*
**Value For Money**3%
*“This really does seem kind of expensive for what it is”*
**Hair Related**3%
*“It literally did nothing to my hair other then make it soft wth”*
**Adhesion/Stickiness**3%
*“Color did not stick”*
**Color Fading/Discoloration**3%
*“the color seems to fade even without washing it”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
**Size-Overall**2%
*“It's a smaller jar”*
### **Top return reasons **
**Color**35%
**Suitability Colored Hair**26%
**Functionality-Overall**9%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Size-Overall**4%
**Value For Money**3%
**Hair Related**2%
**Defective Material/Parts**1%
**Suitability Short Hair**1%
## **Common questions**
- **Is pink hair dye profitable to sell on Amazon United States?**
- The niche generates $852K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Launch it (62/100).
- **How competitive is the pink hair dye niche?**
- 13 brands and 55 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in pink hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- **When does demand for pink hair dye peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pink hair dye niche?**
- Listings span $6.36–$28.02; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 16,821 reviews — the moat a new listing must climb.
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