---
title: "Pink Eyeliner — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-eyeliner"
last_updated: "2026-08-10T22:18:28.268Z"
locale: en
meta:
description: "Niche score 46/100 · $40K/yr market · 104K searches/yr · $6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $40K/yr market · 104K searches/yr · $6.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Eyeliner — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **pink eyeliner**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 24Conversion 63Competition 69Returns 77Price range 13Avg price 19Brand share 64Review moat 21Quality gap 75
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,981.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.79**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.27–$17.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$40K**
$40K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, pink eyeliner is a $40K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 92%
**Open market**
**28%**
- NYX PROFESSIONAL MAKEUP24% - MAYBELLINE19% - ColourPop9% - evpct7% - Essence Cosmetics7% - wet n wild6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-eyeliner/trend)
## **Top pink eyeliner search terms**
- **pink eyeliner**69K/yr-3.2%4.3% conv. - **hot pink eyeliner**8K/yr+22.5%5.8% conv. - **pink liquid eyeliner**8K/yr-8.1%6.2% conv. - **pink eyeliner pencil**8K/yr-13.1%3.9% conv. - **pink eye liner**6K/yr+5.5%5.9% conv. - **light pink eyeliner**5K/yr-3.7%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-eyeliner/search-terms)
## **Top pink eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Ultra Pink 0.04 oz**MAYBELLINE**$6.07**4.4★36,243 rev](https://www.amazon.com/dp/B0B59WXV8S) [2**NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Sneaky Pink**NYX PROFESSIONAL MAKEUP**$5.05**4.3★24,570 rev](https://www.amazon.com/dp/B0BDPPN9QW) [3**NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Dont Pink Twice**NYX PROFESSIONAL MAKEUP**$5.12**4.3★24,570 rev](https://www.amazon.com/dp/B0BDNTTJZW) [4**ColourPop BFF Crme Gel Liner - Waterproof Gel Eyeliner Pen with a High-Pigment & Buildable Formula - Colored Eyeliner with 18-Hour Wear - Calabasas (0.01 oz)**ColourPop**$7.75**4.4★1,595 rev](https://www.amazon.com/dp/B0C2XG5WKT) [5**essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (09 | Crush On Lavender)**Essence Cosmetics**$4.70**4.5★61 rev](https://www.amazon.com/dp/B0DPLDPNNQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Boldline Longwear Multi-Function Gel Liner-Hot Pink**SHEGLAM**$6.83**108 rev6mo ago](https://www.amazon.com/dp/B0GDD6SZ2Z) [**Light Pink Waterline Eyeliner Glitter Waterproof Eyeliner Pencil for Women**Lestpola**$6.91**66 rev11mo ago](https://www.amazon.com/dp/B0FK2BQDR2) [**Wavuketu Pink Eyeliner Pencil Long Lasting Waterproof Smudge-Proof Hypoallergenic Retractable Eyeliner (Pink 02#)**Wavuketu**$7.79**57 rev1y ago](https://www.amazon.com/dp/B0F1JMMP1V) [**evpct Hot Pink Eyeliner Pencils for Eyes Rose Hot Pink Colored Eye Liner Pencil Pen Makeup Waterproof Smudge Proof Colored Gel Waterline Eyeliner Liquid Face Eye Paint Stick Halloween Makeup 21**evpct**$6.59**5,951 rev1y ago](https://www.amazon.com/dp/B0DX2GKS9W) [**evpct Pink Eyeliner Pencils for Eyes Pink Nude Under Colored Eye Liner Pencil Makeup Waterproof Smudge Proof Colored Gel Waterline Eyeliner Liquid Face Eye Paint Stick Lipstick Halloween Makeup 02**evpct**$6.38**425 rev1y ago](https://www.amazon.com/dp/B0DSFLQHLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEGLAM Boldline Longwear Multi-Function Gel Liner-Hot Pink**SHEGLAM**$6.83**4.1★**▲ 225%**](https://www.amazon.com/dp/B0GDD6SZ2Z) [**Wavuketu Pink Eyeliner Pencil Long Lasting Waterproof Smudge-Proof Hypoallergenic Retractable Eyeliner (Pink 02#)**Wavuketu**$7.79**4.0★**▲ 174%**](https://www.amazon.com/dp/B0F1JMMP1V) [**wet n wild Eyeliner Pencil On Edge Longwearing Eye Liner Long Lasting Smudge Proof Fade Resistant Highly Pigmented Creamy Smooth Soft Gliding Shock Therapy Pink**wet n wild**$4.41**4.0★**▲ 107%**](https://www.amazon.com/dp/B01E1SKA2Y) [**evpct 1Pcs Pink Colored Winged Eyeliners Stamp Pink Flowers Face Stamps Makeup Eyeliner Eye Stamp Liners Tool Set Kit for Women Waterproof Wing Eyeliner Stamp Figures Tool Wingliner Shapes 07#**evpct**$6.99**4.2★**▲ 89%**](https://www.amazon.com/dp/B0D3DWP5QJ) [**NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Sneaky Pink**NYX PROFESSIONAL MAKEUP**$5.05**4.3★**▲ 82%**](https://www.amazon.com/dp/B0BDPPN9QW)
**~~View all trending →~~**
## **What buyers say about pink eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Accurate color”*
**Quality-Overall**7%
*“Great quality”*
**Smudge Resistance**6%
*“Smudge proof”*
**Soft Feel**6%
*“It feels so good going on”*
**Durability**6%
*“Stays perfect all day”*
**Brightness/Shine/Glow**5%
*“Love it because it brightens my eyes”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As described”*
**Eyeliner Quality**4%
*“Im really impressed with this eyeliner”*
**Ease Of Application**4%
*“Smooth and easy application”*
### **What buyers complain about **
**Color**27%
*“Bad color”*
**Durability**9%
*“breaks”*
**Eyeliner Quality**8%
*“this eyeliner was SUPER painful to take off”*
**Value For Money**5%
*“isnt very much product for the cost”*
**Functionality-Overall**4%
*“It doesnt last a full 8 hrs at work”*
**Moist/Dry**4%
*“dries with a crust finish”*
**Ease Of Application**3%
*“Didn't like the look after applying”*
**Advertised Vs Actual Product**3%
*“This color is definitely NOT what the picture portrayed it to be”*
**Quality-Overall**2%
*“absolute garbage”*
**Smudge Resistance**2%
*“Smudges easily”*
### **Top return reasons **
**Color**35%
**Eyeliner Quality**25%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Moist/Dry**4%
**Quality-Overall**2%
**Product Condition**2%
**Brightness/Shine/Glow**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is pink eyeliner profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pink eyeliner niche?**
- 17 brands and 97 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pink eyeliner?**
- Top complaints mined from reviews: Color, Durability, Eyeliner Quality. The return rate is 1.9%.
- **When does demand for pink eyeliner peak?**
- Demand peaks in Feb–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the pink eyeliner niche?**
- Listings span $1.27–$17.07; the average listing price is $6.79 (sweet spot $15–$100). The average incumbent carries 10,981 reviews — the moat a new listing must climb.
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