---
title: "Pink Dye — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-dye"
last_updated: "2026-08-11T00:52:57.091Z"
locale: en
meta:
description: "Niche score 40/100 · $115K/yr market · 214K searches/yr · $9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $115K/yr market · 214K searches/yr · $9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Dye — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **pink dye**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 63Competition 47Returns 87Price range 23Avg price 31Brand share 3Review moat 21Quality gap 63
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.74**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$115K**
$115K/yr · 214K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.80–$17.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****11,614.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink dye is a $115K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink dye market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$122K–$146K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Craft County43% - Adore30% - Rit23% - iroiro2% - Red By Kiss1% - ARCTIC FOX1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-dye/trend)
## **Top pink dye search terms**
- **pink dye**32K/yr-10.5%3.1% conv. - **pink fabric dye**30K/yr+1.9%5.4% conv. - **adore pink hair dye**22K/yr-7.4%5.0% conv. - **rit dye pink**22K/yr+8.8%7.0% conv. - **pink rit dye**15K/yr+3.7%8.5% conv. - **pink dye fabric**15K/yr-0.4%6.3% conv. - **adore hair dye pink**12K/yr-15.9%4.0% conv. - **hot pink fabric dye**9K/yr+17.0%2.4% conv. - **pink clothing dye**7K/yr+15.1%5.6% conv. - **pink adore hair dye**9K/yr-46.4%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-dye/search-terms)
## **Top pink dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$17K20%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)**Craft County**$8.84**4.4★8,704 rev](https://www.amazon.com/dp/B089HSTHS2) [2**Adore Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.56**4.1★1,896 rev](https://www.amazon.com/dp/B01C5XQ61Q) [3**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)**Craft County**$11.54**4.3★2,944 rev](https://www.amazon.com/dp/B0CV1WWCVV) [4**Adore Semi Permanent Hair Color (140 Neon Pink) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.21**4.5★2,089 rev](https://www.amazon.com/dp/B00OVF9XWG) [5**Rit Dye More Synthetic 7oz-Super Pink Other Multicoloured**Rit**$9.43**4.5★342 rev](https://www.amazon.com/dp/B01N911BW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Super Pink**Craft County**$12.58**634 rev2y ago](https://www.amazon.com/dp/B0CW29N1LB) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)**Craft County**$11.54**2,944 rev2y ago](https://www.amazon.com/dp/B0CV1WWCVV) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Super Pink with Color Fixative**Craft County**$17.71**1,725 rev2y ago](https://www.amazon.com/dp/B0CQ76YX6R) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Super Pink (1 Pack)**Craft County**$9.25**1,725 rev5y ago](https://www.amazon.com/dp/B08Y98DDLY) [**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Rose Quartz)**Craft County**$9.24**8,704 rev6y ago](https://www.amazon.com/dp/B089HTTPGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adore Semi Permanent Hair Color (142 Pink Blush) (2 Pack) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$14.43**4.6★**▲ 183%**](https://www.amazon.com/dp/B077J3NS5Q) [**Rit All-Purpose Liquid Dye Petal Pink 8 Fl Oz**Rit**$8.24**4.4★**▲ 129%**](https://www.amazon.com/dp/B0011455FY) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)**Craft County**$11.54**4.3★**▲ 74%**](https://www.amazon.com/dp/B0CV1WWCVV) [**Rit Fuchsia Purpose Powder Dye 1-1/8 oz**Rit**$6.48**4.3★**▲ 39%**](https://www.amazon.com/dp/B00AQ6ZE4K) [**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)**Craft County**$8.84**4.4★**▲ 28%**](https://www.amazon.com/dp/B089HSTHS2)
**~~View all trending →~~**
## **What buyers say about pink dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**52%
*“Color is cute”*
**Quality-Overall**5%
*“Great product”*
**Smell**4%
*“vibrant color delightful smell”*
**Suitability Colored Hair**4%
*“It colors my hair”*
**Durability**3%
*“REALLY STAYS IN”*
**Advertised Vs Actual Product**3%
*“Gets the job done”*
**Value For Money**3%
*“It's cheap for a reason”*
**Brightness/Shine/Glow**2%
*“Nice and bright”*
**Ease Of Use**2%
*“Easy to use”*
**Upholstery/Fabric Quality**1%
*“Highly recommended perfect for synthetic fabrics”*
### **What buyers complain about **
**Color**27%
*“wrong colour”*
**Functionality-Overall**11%
*“Did not work”*
**Suitability Colored Hair**10%
*“Honestly didnt really dye my hair well”*
**Durability**6%
*“didnt last at all”*
**Adhesion/Stickiness**4%
*“Color don't stick”*
**Hair Related**3%
*“Does not dye hair”*
**Color Fading/Discoloration**3%
*“I am literally trying to get it to fade out”*
**Advertised Vs Actual Product**2%
*“This ad is deceiving”*
**Brightness/Shine/Glow**2%
*“Not bright”*
**Washability**2%
*“It was like after every rinse necessary color came off”*
### **Top return reasons **
**Color**43%
**Suitability Colored Hair**16%
**Value For Money**8%
**Functionality-Overall**7%
**Leak-Proof**5%
**Display Colors**4%
**Advertised Vs Actual Product**3%
**Size-Overall**2%
**Material Quality**1%
**Product Condition**1%
## **Common questions**
- **Is pink dye profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 19 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pink dye niche?**
- 6 brands and 92 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in pink dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
- **When does demand for pink dye peak?**
- Demand peaks in Oct; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the pink dye niche?**
- Listings span $5.80–$17.71; the average listing price is $9.74 (sweet spot $15–$100). The average incumbent carries 11,615 reviews — the moat a new listing must climb.
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