---
title: "Pine Tar Soap — $604K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pine-tar-soap"
last_updated: "2026-08-10T22:15:22.378Z"
locale: en
meta:
description: "Niche score 57/100 · $604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pine Tar Soap — $604K/yr Amazon US Niche (2026) - Flapen"
---
# **pine tar soap**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 22Conversion 96Competition 56Returns 98Price range 65Avg price 76Brand share 24Review moat 25Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.21–$34.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$604K**
$604K/yr · 303K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,493.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pine tar soap is a $604K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine tar soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$611K–$764K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#859**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**159**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**7%**
- The Grandpa Soap Company37% - Dr. Squatch30% - Grandpa's11% - Packer's Pine9% - Natrulo4% - Erbaid3% - Open — no brand owns it (7 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -6.0% search growth over the last 90 days.
9K7KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pine-tar-soap/trend)
## **Top pine tar soap search terms**
- **pine tar soap**131K/yr-8.8%11.1% conv. - **grandpa soap**25K/yr-0.4%12.5% conv. - **dr squatch pine tar**24K/yr+14.5%9.5% conv. - **grandpas pine tar soap**19K/yr-38.2%16.0% conv. - **tar soap**14K/yr-4.2%5.9% conv. - **grandpa soap company**12K/yr-6.5%6.0% conv. - **packers pine tar soap**9K/yr+32.2%13.3% conv. - **dr squatch soap pine tar soap**9K/yr+17.5%14.7% conv. - **the grandpa soap company**7K/yr-0.6%5.3% conv. - **dr squatch pine tar soap**7K/yr+61.1%14.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pine-tar-soap/search-terms)
## **Top pine tar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$48K12%$73K16%$97K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar**Dr. Squatch**$7.01**4.3★51,765 rev](https://www.amazon.com/dp/B00TXRDA9O) [2**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 3 Pack**The Grandpa Soap Company**$13.75**4.3★9,321 rev](https://www.amazon.com/dp/B002LMN7B4) [3**Grandpas Pine Tar Soap 4.25 Ounce Bar**Grandpa's**$6.35**4.3★4,342 rev](https://www.amazon.com/dp/B00028LN1K) [4**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)**Dr. Squatch**$20.55**4.6★13,552 rev](https://www.amazon.com/dp/B01NH9GM2L) [5**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 4.25 Oz 8 Pack**The Grandpa Soap Company**$31.30**4.3★9,321 rev](https://www.amazon.com/dp/B001FU1Y9U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA**Erbaid**$6.85**91 rev10mo ago](https://www.amazon.com/dp/B0FQKPRX9T) [**Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)**Packer's Pine**$28.33**2,752 rev1y ago](https://www.amazon.com/dp/B0FHHWH9V5) [**Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA**Ohrtov**$5.64**105 rev1y ago](https://www.amazon.com/dp/B0F4M18TQM) [**Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)**Packer's Pine**$19.60**120 rev1y ago](https://www.amazon.com/dp/B0DB843CY9) [**Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick**Dr. Squatch**$12.92**1,067 rev2y ago](https://www.amazon.com/dp/B0D82DKN6K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Squatch Pine Tar Soap 4-Pack Bundle Bar Soap for Men with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (4 Bar Set)**Dr. Squatch**$27.99**4.6★**▲ 220%**](https://www.amazon.com/dp/B083RBRL56) [**Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)**Packer's Pine**$19.60**4.3★**▲ 103%**](https://www.amazon.com/dp/B0DB843CY9) [**Dr. Squatch Pine Tar Soap 2-Pack Bundle - Mens Bar with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (2 Bar Set)**Dr. Squatch**$15.55**4.5★**▲ 97%**](https://www.amazon.com/dp/B07BQ25J1P) [**Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick**Dr. Squatch**$12.92**4.3★**▲ 73%**](https://www.amazon.com/dp/B0D82DKN6K) [**Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)**Packer's Pine**$28.33**4.1★**▲ 62%**](https://www.amazon.com/dp/B0FHHWH9V5)
**~~View all trending →~~**
## **What buyers say about pine tar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“has a strong fresh scent”*
**Cleansing**10%
*“Clean and refreshed”*
**Quality-Overall**8%
*“Good quality soap”*
**Allergies**5%
*“No more itching”*
**Lather**3%
*“easy the get the lather going”*
**Efficiency**3%
*“A Rugged and Effective Bar of Soap”*
**Ease Of Cleaning**3%
*“It does very well at cleaning the grime off after work”*
**Value For Money**2%
*“Fair price”*
**Soft Feel**2%
*“It goes on smoothly”*
**Suitability Combination Skin**2%
*“good for the skin”*
### **What buyers complain about **
**Smell**42%
*“Bad smell”*
**Value For Money**7%
*“Not worth the price”*
**Allergies**3%
*“Makes me too itchy”*
**Moist/Dry**3%
*“Leaves my hair feeling dry”*
**Durability**3%
*“Not durable”*
**Stain Resistance**2%
*“Stained tub”*
**Advertised Vs Actual Product**2%
*“its false advertisement”*
**Quality-Overall**2%
*“Not a good product”*
**Size-Overall**2%
*“soaps are small”*
**Residue**1%
*“Black residue is a bit disconcerting”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Leak-Proof**1%
**Moist/Dry**1%
**Stain Resistance**1%
**Value For Money**1%
**Product Condition**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is pine tar soap profitable to sell on Amazon United States?**
- The niche generates $604K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the pine tar soap niche?**
- 13 brands and 159 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in pine tar soap?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- **What does it cost to enter the pine tar soap niche?**
- Listings span $4.21–$34.96; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 4,494 reviews — the moat a new listing must climb.
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