---
title: "Pine Body Wash — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pine-body-wash"
last_updated: "2026-08-10T23:10:38.711Z"
locale: en
meta:
description: "Niche score 49/100 · $112K/yr market · 61K searches/yr · $20.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $112K/yr market · 61K searches/yr · $20.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pine Body Wash — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **pine body wash**
**Skip it**
Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 20Conversion 84Competition 43Returns 98Price range 79Avg price 88Brand share 20Review moat 24Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.41–$49.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$112K**
$112K/yr · 61K searches
**Review moat**
**Bad****5,003.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pine body wash is a $112K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$121K–$161K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#878**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **68%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**5%**
- Dr. Squatch41% - Old Spice34% - Every Man Jack7% - The Grandpa Soap Company6% - Packer's Pine4% - Duke Cannon Supply Co.3% - Open — no brand owns it (2 brands, 5%)
## **Top pine body wash search terms**
- **pine tar body wash**13K/yr+5.7%5.3% conv. - **dr squatch pine tar body wash**11K/yr+1.9%6.2% conv. - **pine body wash**8K/yr+15.4%3.6% conv. - **dr squatch body wash pine tar**6K/yr-4.7%6.9% conv. - **lumbersnack old spice**9K/yr-34.7%17.6% conv. - **old spice lumber snack**6K/yr-51.0%16.6% conv. - **pine scented body wash**4K/yr+2.1%3.1% conv. - **lumbersnack**3K/yr-25.9%19.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pine-body-wash/search-terms)
## **Top pine body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer Lumbersnack with Fresh Pine Scent 3.0 oz**Old Spice**$7.30**4.4★1,412 rev](https://www.amazon.com/dp/B0FC96CDTD) [2**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Wood Barrel Bourbon (14 oz 2-Pack)**Dr. Squatch**$31.94**4.4★2,523 rev](https://www.amazon.com/dp/B0DCCDZKGL) [3**Old Spice Body Wash for Men Holidudes Holiday Edition 24/7 Holiday Freshness Lasting Scent and Rich Lather Stocking Stuffer Lumbersnack with Fresh Pine Scent 16 oz**Old Spice**$6.73**4.6★2,544 rev](https://www.amazon.com/dp/B0FC8NFXL2) [4**Every Man Jack Hydrating Body Wash - Winter Pine - Deeply Clean with Glycerin + Naturally Derived Ingredients - 13.5 oz (2 Pack)**Every Man Jack**$17.76**4.6★201 rev](https://www.amazon.com/dp/B0FGBFXP22) [5**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Coconut Castaway (14 oz 2-Pack)**Dr. Squatch**$31.29**4.4★2,523 rev](https://www.amazon.com/dp/B0D9WR9TTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEW quetch Pine Tar Natural Body Wash for Men 14 fl oz(1 pack)**Generic**$15.32**1 rev1mo ago](https://www.amazon.com/dp/B0H28TN6HZ) [**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.33**2,544 rev5mo ago](https://www.amazon.com/dp/B0FR9WPRBP) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Mountain Meadow + Lumberjack Lodge (14 oz 2-Pack)**Dr. Squatch**$31.56**2,523 rev6mo ago](https://www.amazon.com/dp/B0G36DRVM4) [**Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer Lumbersnack with Fresh Pine Scent 3.0 oz**Old Spice**$7.30**1,412 rev11mo ago](https://www.amazon.com/dp/B0FC96CDTD) [**Old Spice Body Wash for Men Holidudes Holiday Edition 24/7 Holiday Freshness Lasting Scent and Rich Lather Stocking Stuffer Lumbersnack with Fresh Pine Scent 16 oz**Old Spice**$6.73**2,544 rev11mo ago](https://www.amazon.com/dp/B0FC8NFXL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEW quetch Pine Tar Natural Body Wash for Men 14 fl oz(1 pack)**Generic**$15.32**4.0★**▲ 421%**](https://www.amazon.com/dp/B0H28TN6HZ) [**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.33**4.6★**▲ 421%**](https://www.amazon.com/dp/B0FR9WPRBP) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Mountain Meadow + Lumberjack Lodge (14 oz 2-Pack)**Dr. Squatch**$31.56**4.4★**▲ 170%**](https://www.amazon.com/dp/B0G36DRVM4) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Coconut Castaway (14 oz 2-Pack)**Dr. Squatch**$31.29**4.4★**▲ 67%**](https://www.amazon.com/dp/B0D9WR9TTW) [**Every Man Jack Hydrating Body Wash - Winter Pine - Deeply Clean with Glycerin + Naturally Derived Ingredients - 13.5 oz (2 Pack)**Every Man Jack**$17.76**4.6★**▲ 48%**](https://www.amazon.com/dp/B0FGBFXP22)
**~~View all trending →~~**
## **What buyers say about pine body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Good Deodorant Option”*
**Quality-Overall**6%
*“Definitely good quality body wash for men”*
**Value For Money**5%
*“Good value for the money”*
**Lather**4%
*“easy the get the lather going”*
**Cleansing**4%
*“Gets you clean”*
**Advertised Vs Actual Product**2%
*“it does everything it says it will”*
**Gifting Purpose**2%
*“Great smell and great gift”*
**Moist/Dry**2%
*“Its pretty moisturizing”*
**Ease Of Cleaning**2%
*“cleans good”*
**Soft Feel**2%
*“my skin is so soft”*
### **What buyers complain about **
**Smell**39%
*“Weird Scent”*
**Value For Money**10%
*“way too expensive”*
**Lather**4%
*“It doesn't lather very well”*
**Moist/Dry**4%
*“It's a little drying”*
**Stain Resistance**3%
*“Stained tub”*
**Quality-Overall**2%
*“its no where near as good as something like Dove bodywash”*
**Leak-Proof**2%
*“package leaked”*
**Advertised Vs Actual Product**2%
*“Not exactly what I'm looking for”*
**Durability**2%
*“it doesn't last the longest”*
**Ease Of Use**2%
*“which made it a little frustrating to use”*
### **Top return reasons **
**Smell**54%
**Leak-Proof**22%
**Advertised Vs Actual Product**8%
**Value For Money**2%
**Color**2%
**Product Condition**2%
**Moist/Dry**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Dilute/Watery**1%
## **Common questions**
- **Is pine body wash profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pine body wash niche?**
- 8 brands and 131 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pine body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.4%.
- **What does it cost to enter the pine body wash niche?**
- Listings span $6.41–$49.15; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 5,004 reviews — the moat a new listing must climb.
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