---
title: "Pigment Powder for Nails — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pigment-powder-for-nails"
last_updated: "2026-08-10T22:20:28.595Z"
locale: en
meta:
description: "Niche score 56/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pigment Powder for Nails — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **pigment powder for nails**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 69Conversion 51Competition 58Returns 94Price range 7Avg price 30Brand share 71Review moat 40Quality gap 70
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,474.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.59**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$125K**
$125K/yr · 312K searches
**Price range**
**Bad****$5.66–$15.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pigment powder for nails is a $125K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pigment powder for nails market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$120K–$144K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**31%**
- Duufin19% - MelodySusie18% - COLAYERIST9% - GJNL9% - HYWWPFLAY7% - Fcozpjk7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pigment-powder-for-nails/trend)
## **Top pigment powder for nails search terms**
- **pigment powder for nails**97K/yr+42.6%4.8% conv. - **nail pigment powder**67K/yr+53.9%4.1% conv. - **nail pigment powder palette**27K/yr+59.5%3.7% conv. - **nail powder palette**11K/yr+265.7%3.9% conv. - **aura nail powder**23K/yr+25.6%4.0% conv. - **nail powder pigment**23K/yr+6.1%2.5% conv. - **pigmentos para uas**10K/yr+39.4%2.3% conv. - **neon pigment powder for nails**6K/yr+163.3%5.8% conv. - **nail pigment**7K/yr+33.7%3.2% conv. - **sombras para uas**5K/yr+117.5%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pigment-powder-for-nails/search-terms)
## **Top pigment powder for nails products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use**MelodySusie**$8.89**3.9★322 rev](https://www.amazon.com/dp/B0FS1NP2WW) [2**COLAYERIST 40 Colors Nail Pigment Powder for Nails Professional Nail Pigment Powder Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for Home and Salon DIY**COLAYERIST**$9.25**3.8★143 rev](https://www.amazon.com/dp/B0FFLM538L) [3**Neon Pigment Powder - 12 Fluorescent Rainbow Colors 3D Nail Art Halloween Makeup**GJNL**$7.05**4.6★610 rev](https://www.amazon.com/dp/B0C3CH2QMN) [4**HYWWPFLAY 6pieces Ombre Nail Brush Wood Nail Pen Ombre Brush for Gel Nails Nail Gradient Brush Nail Design Brushes Nail Painting Kit Nail Art Tools Acrylic Nail Accessories**HYWWPFLAY**$5.83**4.5★338 rev](https://www.amazon.com/dp/B0BTTHV3ZY) [5**HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies**HAIOLORPRO**$9.23**4.0★98 rev](https://www.amazon.com/dp/B0FNQQ2ZRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MKNZOME 40 Colors Nail Pigment Powder Palette Ombre Color Pigment Powder for Nails Professional Nail Supplies Manicure DIY Accessories for Beginners Home B**MKNZOME**$10.37**31 rev3mo ago](https://www.amazon.com/dp/B0GSVRQGJW) [**40 Colors Nail Pigment Powder for Nails with 1 Brush 10 Sponge Sticks Professional Nail Art Decoration Supplies Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Powder DIY Gift**Unbednigt**$14.89**10 rev3mo ago](https://www.amazon.com/dp/B0GSM4153Y) [**EBANKU 40 Colors Nail Pigment Powder Set Professional Nail Powder Pigment Palette with Iridescent Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for DIY Home Salon Use**EBANKU**$8.52**20 rev7mo ago](https://www.amazon.com/dp/B0G2Y3G3RB) [**MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use**MelodySusie**$8.89**322 rev8mo ago](https://www.amazon.com/dp/B0FS1NP2WW) [**HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies**HAIOLORPRO**$9.23**98 rev10mo ago](https://www.amazon.com/dp/B0FNQQ2ZRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Colors Nail Pigment Powder for Nails with 1 Brush 10 Sponge Sticks Professional Nail Art Decoration Supplies Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Powder DIY Gift**Unbednigt**$14.89**4.6★**▲ 219%**](https://www.amazon.com/dp/B0GSM4153Y) [**MKNZOME 40 Colors Nail Pigment Powder Palette Ombre Color Pigment Powder for Nails Professional Nail Supplies Manicure DIY Accessories for Beginners Home B**MKNZOME**$10.37**4.2★**▲ 212%**](https://www.amazon.com/dp/B0GSVRQGJW) [**Duufin 36 Colors Nail Pigment Powder Colorful Luminous Pearlescent High-Gloss Halo Powder Pigment for Nails Art Body and Crafts**Duufin**$9.74**4.5★**▲ 165%**](https://www.amazon.com/dp/B0BYHMQLVC) [**Fcozpjk Neon Nail Pigment Powder Palette 9 Colors Solid Neon Nail Powder Phosphor Fluorescent Nail Glitter Aura Nail Summer Decoration Ombre Gradient Design Rub Dust Manicure Pigmentos para Uas**Fcozpjk**$6.77**4.1★**▲ 129%**](https://www.amazon.com/dp/B0FCS4PP1N) [**MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use**MelodySusie**$8.89**3.9★**▲ 66%**](https://www.amazon.com/dp/B0FS1NP2WW)
**~~View all trending →~~**
## **What buyers say about pigment powder for nails**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**50%
*“Bright colors”*
**Quality-Overall**11%
*“Amazing quality”*
**Value For Money**8%
*“Low price”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“It worked way better than I expected”*
**Ease Of Application**2%
*“easy application”*
**Paint Quality**2%
*“high-gloss halo finish powders create the most beautiful nail effects”*
**Durability**2%
*“it last a while definitely worth buying stays for hours”*
**Brightness/Shine/Glow**2%
*“BRIGHT”*
**Soft Feel**1%
*“the sponges are very soft”*
### **What buyers complain about **
**Color**28%
*“the colors are not as bright”*
**Size-Overall**11%
*“Smaller container than with the picture shows”*
**Ease Of Cleaning**4%
*“This arrived a complete mess”*
**Durability**4%
*“fell apart instantly”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**4%
*“its not the best either”*
**Leak-Proof**3%
*“Item had sparkles leaking everywhere”*
**Adhesion/Stickiness**3%
*“they dont stick well”*
**Functionality-Overall**3%
*“Doesnt work”*
**Paint Quality**3%
*“Lacked pigment”*
### **Top return reasons **
**Color**30%
**Advertised Vs Actual Product**13%
**Functionality-Overall**11%
**Size-Overall**7%
**Quality-Overall**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Leak-Proof**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is pigment powder for nails profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pigment powder for nails niche?**
- 16 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in pigment powder for nails?**
- Top complaints mined from reviews: Color, Size-Overall, Ease Of Cleaning. The return rate is 1.0%.
- **When does demand for pigment powder for nails peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the pigment powder for nails niche?**
- Listings span $5.66–$15.74; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.
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