---
title: "Piercing Earrings Studs — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/piercing-earrings-studs"
last_updated: "2026-08-10T22:14:56.574Z"
locale: en
meta:
description: "Niche score 48/100 · $62K/yr market · 240K searches/yr · $13.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $62K/yr market · 240K searches/yr · $13.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Piercing Earrings Studs — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **piercing earrings studs**
**Skip it**
A small market ($62K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 24Competition 79Returns 76Price range 78Avg price 61Brand share 68Review moat 45Quality gap 53
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$6.09–$48.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,963.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 240K searches
According to Flapen's Amazon United States niche tracking, piercing earrings studs is a $62K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **piercing earrings studs market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#7,698**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**30%**
- Studex32% - SugarTang10% - jagosen8% - Jstyle7% - Nunpag7% - Renkovte6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
8K6KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/piercing-earrings-studs/trend)
## **Top piercing earrings studs search terms**
- **studex earrings**32K/yr+25.6%1.1% conv. - **piercing studs**39K/yr-5.0%1.4% conv. - **studex**20K/yr-21.1%2.2% conv. - **starter earrings**15K/yr-13.5%1.2% conv. - **gold piercing earrings**14K/yr-8.8%0.6% conv. - **ear piercing earrings studs**13K/yr-17.0%1.7% conv. - **piercing studs earrings surgical steel**13K/yr+0.6%1.9% conv. - **studex ear piercing studs**28K/yr-67.7%2.0% conv. - **piercing stud**8K/yr-0.9%1.4% conv. - **sterile earrings for new piercing**6K/yr+34.5%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/piercing-earrings-studs/search-terms)
## **Top piercing earrings studs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SugarTang Ear Piercing Kit | Disposable Ear Piercing Gun Kit Made in 316L Surgical Stainless Steel 4mm - 4prong Cubic Zirconia | At Home Self Piercing Kit with Earrings Studs**SugarTang**$11.00**4.6★1,451 rev](https://www.amazon.com/dp/B0BYN7W9M6) [2**jagosen Flat Back Stud Earrings Cartilage Earrings for Women Men Hypoallergenic Threadless Flat Back Earring Surgical Steel Earring Tragus Helix Labret Lip Medusa Conch Body Piercing Jewelry**jagosen**$10.01**4.4★855 rev](https://www.amazon.com/dp/B0DFB851RF) [3**Nunpag 12 Pcs Ear Piercing Kit Disposable Ear Piercing Gun Kit with 4 Pcs 6 Prong Setting Cubic Zirconia Earrings Stud 316L Stainless Steel Easy to Use at Home Self Ear Piercer Gun Kit Tool**Nunpag**$9.27**4.4★552 rev](https://www.amazon.com/dp/B0DGTH6JBM) [4**STUDEX Sensitive Cubic Zirconia Stud Earrings 4mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Gold Plated Posts | High Fashion Earrings for Women and Men-PR-742-S**Studex**$15.51**4.5★559 rev](https://www.amazon.com/dp/B079XZQHKD) [5**Jstyle Surgical Steel Earrings for Sensitive Ears Hypoallergenic Stainless Steel Stud Hoop Earrings for Women Men Small Ball Opal CZ Flat Back Earring Studs Cartilage Earring Hoop Silver Tone**Jstyle**$9.87**4.2★3,394 rev](https://www.amazon.com/dp/B0C5JGVFHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jstyle Hypoallergenic Silver Stud Hoop Earrings for Women Small Flat Back Surgical Stainless Steel Earrings for Sensitive Ears Trendy Silver Hoops Cartilage Earring Stack Set Multiple Piercing Jewelry**Jstyle**$11.51**1,450 rev1y ago](https://www.amazon.com/dp/B0DYK4L5RZ) [**JMTOBETOP Stainless Steel Ear Piercing Stud Earrings for Piercing Guns Surgical Steel Round CZ Birthstone Stud Earrings Set 12 Pairs (silver 3mm)**JMTOBETOP**$14.68**62 rev1y ago](https://www.amazon.com/dp/B0DTTVHV17) [**Nunpag 12 Pcs Ear Piercing Kit Disposable Ear Piercing Gun Kit with 4 Pcs 6 Prong Setting Cubic Zirconia Earrings Stud 316L Stainless Steel Easy to Use at Home Self Ear Piercer Gun Kit Tool**Nunpag**$9.27**552 rev1y ago](https://www.amazon.com/dp/B0DGTH6JBM) [**jagosen Flat Back Stud Earrings Cartilage Earrings for Women Men Hypoallergenic Threadless Flat Back Earring Surgical Steel Earring Tragus Helix Labret Lip Medusa Conch Body Piercing Jewelry**jagosen**$10.01**855 rev1y ago](https://www.amazon.com/dp/B0DFB851RF) [**WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)**WildVibe**$9.22**3,228 rev2y ago](https://www.amazon.com/dp/B0CVS9BVX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STUDEX Sensitive Stainless Steel Ball Stud Earrings 3mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Surgical Stainless Steel Posts | High Fashion Earrings for Women and Men-PR-621W-S**Studex**$14.74**4.4★**▲ 117%**](https://www.amazon.com/dp/B079XV76MK) [**4mm CZ Flat Screw Back Stud Earrings 14K Gold Small Cubic Zirconia Earrings for Helix Cartilage Tragus Earlobe Piercing Jewelry Gift for Women(4mm CZ Gold)**Renkovte**$9.13**4.4★**▲ 88%**](https://www.amazon.com/dp/B0BVQDPL5T) [**Studex 24K Gold Plated Sensitive Ball Stud Earrings-PR-622-S 4mm Hypoallergenic High Fashion Earrings for Women and Men**Studex**$15.88**4.5★**▲ 87%**](https://www.amazon.com/dp/B079XTNY2G) [**3mm Tiny CZ Screw on Flat Back Stud Earrings Gold Plated Flat Back Cubic Zirconia Earrings for Helix Cartilage Tragus Earlobe Piercing Jewelry Gift for Women Men(3mm CZ Gold)**Renkovte**$9.15**4.4★**▲ 85%**](https://www.amazon.com/dp/B0BVQCW7J4) [**STUDEX Sensitive Gold Plated Ball Stud Earrings 3mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Gold Plated Posts | High Fashion Earrings for Women and Men-PR-621-S**Studex**$15.75**4.5★**▲ 83%**](https://www.amazon.com/dp/B079XVFMSD)
**~~View all trending →~~**
## **What buyers say about piercing earrings studs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality earrings”*
**Ease Of Use**15%
*“Easy to put on”*
**Comfort-Overall**11%
*“So comfortable”*
**Size-Overall**10%
*“Fits description”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**8%
*“Great buy for the money”*
**Allergies**3%
*“Not irritating”*
**Color**3%
*“The colors are beautiful”*
**Durability**3%
*“have not had ANY issues”*
**Brightness/Shine/Glow**2%
*“Beautiful sparkle”*
### **What buyers complain about **
**Size-Overall**31%
*“Too big”*
**Ease Of Use**11%
*“difficult to handle”*
**Allergies**10%
*“Irritating for sensitive skin”*
**Durability**7%
*“Breaks”*
**Quality-Overall**6%
*“Not Well Made”*
**Advertised Vs Actual Product**3%
*“Not has advertised”*
**Value For Money**2%
*“Waste of money”*
**Thickness**2%
*“The hoops are so thick”*
**Strength**2%
*“Flimsy”*
**Color**1%
*“doesnt turn green”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**Metal Authenticity**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Wrong Dimensions**2%
**Ease Of Use**2%
**Color**1%
**Shape/Style**1%
## **Common questions**
- **Is piercing earrings studs profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 51 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the piercing earrings studs niche?**
- 25 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in piercing earrings studs?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Allergies. The return rate is 2.0%.
- **When does demand for piercing earrings studs peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the piercing earrings studs niche?**
- Listings span $6.09–$48.51; the average listing price is $13.32 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)