---
title: "Piedra De Alumbre — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre"
last_updated: "2026-08-11T00:09:33.867Z"
locale: en
meta:
description: "Niche score 47/100 · $357K/yr market · 721K searches/yr · $8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $357K/yr market · 721K searches/yr · $8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Piedra De Alumbre — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **piedra de alumbre**
**Skip it**
Prices mostly outside the sweet spot ($6.46–$13.52) — this niche doesn't clear our bar today.
Market size 54Growth 11Conversion 64Competition 49Returns 98Price range 0Avg price 24Brand share 65Review moat 32Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$357K**
$357K/yr · 721K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,331.41**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.71**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.46–$13.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, piedra de alumbre is a $357K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **piedra de alumbre market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$261K–$348K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**573**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**27%**
- Shudh Online25% - SVARA14% - Crystal Essence10% - TastePadThai9% - Homeda8% - Gentleman Jon7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre/trend)
## **Top piedra de alumbre search terms**
- **piedra de alumbre**377K/yr-33.2%4.4% conv. - **alum stone**167K/yr-28.3%6.0% conv. - **alumbre**32K/yr+1.3%3.3% conv. - **piedra de alumbre natural**31K/yr-24.8%3.4% conv. - **piedra alumbre**23K/yr-24.4%3.2% conv. - **piedra lumbre**11K/yr-7.7%3.8% conv. - **alumbre stone**11K/yr-13.8%5.2% conv. - **alum crystal**7K/yr+75.4%4.8% conv. - **alum rock**9K/yr+13.2%5.9% conv. - **alum stone for face**10K/yr-57.7%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre/search-terms)
## **Top piedra de alumbre products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$36K15%$54K20%$71K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alum Stone for Face (3.5 oz - 0.2 lb) Piedra de Alumbre para Lavado Intimo - Natural Fitkari Stone for Shaving - Phitkari Alum Crystal Rocks | Potassium Alum (100g)**Shudh Online**$7.21**4.6★1,288 rev](https://www.amazon.com/dp/B07P8BJGGF) [2**CRYSTAL Deodorant Stick (30003) Unscented 4.25 Ounce**Crystal Essence**$7.05**4.3★35,845 rev](https://www.amazon.com/dp/B000L978FU) [3**White Alum Crystal Rock**TastePadThai**$6.79**4.5★2,907 rev](https://www.amazon.com/dp/B01JKU5DPC) [4**SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)**SVARA**$13.52**4.4★333 rev](https://www.amazon.com/dp/B0FVNDZVJL) [5**Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)**Homeda**$7.23**4.6★409 rev](https://www.amazon.com/dp/B0DWN95M9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)**SVARA**$13.52**333 rev9mo ago](https://www.amazon.com/dp/B0FVNDZVJL) [**SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Smooth Non-Sticky Mineral Rock Design for Daily Freshness & Easy Application Unscented (2.82Oz)**SVARA**$13.48**333 rev9mo ago](https://www.amazon.com/dp/B0FVNFKXBG) [**Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)**Homeda**$7.23**409 rev1y ago](https://www.amazon.com/dp/B0DWN95M9F) [**Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice**Shudh Online**$6.64**381 rev1y ago](https://www.amazon.com/dp/B07KNQX4JP) [**SOMADA Crystal Deodorant Stick - Piedra de Alumbre - Alum Stone 4.25oz**SOMADA**$6.46**411 rev1y ago](https://www.amazon.com/dp/B0DR8LL8X7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)**SVARA**$13.52**4.4★**▲ 113%**](https://www.amazon.com/dp/B0FVNDZVJL) [**Gents Alum Block in Plastic Case | Upgrade Your Shave - Soothing Aftershave Solution for Shaving Razor Burn Relief - Travel Friendly Durable Plastic Case Included (3.5 Ounces Pack of 3)**G.B.S**$10.13**4.5★**▲ 113%**](https://www.amazon.com/dp/B07HN9KTRW) [**Natural Alum Crystal Deodorant In Stone. 2 PACK (240gr / 8.50Oz) For Men And Women. Antiperspirant For Underarm And Foot Sweat. Aluminum-free And Paraben-free. 100% Natural**DEOBODY**$10.07**4.5★**▲ 79%**](https://www.amazon.com/dp/B0DLBJKZKQ) [**Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)**Homeda**$7.23**4.6★**▲ 31%**](https://www.amazon.com/dp/B0DWN95M9F) [**Gentleman Jon 3.7 Ounce Alum Block in Plastic Case - Upgrade Your Shave - Soothing Aftershave Solution for Shaving Razor Burn Relief - Travel Friendly Durable Plastic Case Included Aftershave for Men**Gentleman Jon**$9.42**4.4★**▲ 26%**](https://www.amazon.com/dp/B00FA35K02)
**~~View all trending →~~**
## **What buyers say about piedra de alumbre**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product; great value for money guaranteed”*
**Smell**17%
*“It is fragrance-free”*
**Efficiency**7%
*“Very effective product”*
**Durability**7%
*“This is a durable one”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Value For Money**5%
*“so its definitely worth the price”*
**Allergies**4%
*“No irritation”*
**Ease Of Use**4%
*“easy to hold”*
**Adhesion/Stickiness**3%
*“The stick seems to last forever as well”*
**Suitability Dry Skin**2%
*“Simply apply generously on damp skin”*
### **What buyers complain about **
**Smell**23%
*“Disgusting smell”*
**Functionality-Overall**10%
*“Did not work”*
**Durability**8%
*“Fell apart”*
**Allergies**7%
*“Rash”*
**Hard Feel**4%
*“Too rough”*
**Moist/Dry**4%
*“So dry”*
**Defective Material/Parts**2%
*“Arrived broken”*
**Ease Of Use**2%
*“difficult to use”*
**Value For Money**2%
*“The other one is cheap”*
**Texture/Consistency-Overall**2%
*“The block was crumbly”*
### **Top return reasons **
**Smell**23%
**Defective Material/Parts**17%
**Functionality-Overall**12%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Material Quality**5%
**Durability**3%
**Product Condition**3%
**Value For Money**2%
**Stain Resistance**2%
## **Common questions**
- **Is piedra de alumbre profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the piedra de alumbre niche?**
- 14 brands and 573 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in piedra de alumbre?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.3%.
- **When does demand for piedra de alumbre peak?**
- Demand peaks in Jan–Feb–Apr; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the piedra de alumbre niche?**
- Listings span $6.46–$13.52; the average listing price is $8.71 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.
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