---
title: "Piedra De Alumbre Desodorante — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre-desodorante"
last_updated: "2026-08-10T22:23:08.525Z"
locale: en
meta:
description: "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Piedra De Alumbre Desodorante — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **piedra de alumbre desodorante**
**Worth a look**
Shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 86Growth 46Conversion 96Competition 23Returns 95Price range 44Avg price 48Brand share 0Review moat 18Quality gap 68
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.5M**
$1.5M/yr · 916K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.74**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.87–$23.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****16,893.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, piedra de alumbre desodorante is a $1.5M/yr Amazon United States market (916K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **piedra de alumbre desodorante market data**
- **Units sold / yr**
- **125K–150K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**641**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Crystal Essence85% - Thai Deodorant Stone5% - MegaRhino4% - Salt & Stone3% - nakd. Thai Crystal Deodorant2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre-desodorante/trend)
## **Top piedra de alumbre desodorante search terms**
- **crystal deodorant**558K/yr+6.7%12.0% conv. - **salt deodorant**47K/yr+39.0%7.6% conv. - **crystal deodorant women**62K/yr+13.0%13.8% conv. - **salt rock deodorant**20K/yr+389.9%3.8% conv. - **cristal desodorante**17K/yr+52.1%7.2% conv. - **salt deodorant crystal**27K/yr+9.3%12.8% conv. - **stone deodorant**19K/yr+27.1%4.5% conv. - **crystal mineral deodorant stick**13K/yr+68.3%13.8% conv. - **mineral deodorant**17K/yr+41.4%4.6% conv. - **deodorant stone**17K/yr+21.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/piedra-de-alumbre-desodorante/search-terms)
## **Top piedra de alumbre desodorante products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$150K20%$301K30%$451K40%$601K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRYSTAL Deodorant Stick (30003) Unscented 4.25 Ounce**Crystal Essence**$7.05**4.3★35,845 rev](https://www.amazon.com/dp/B000L978FU) [2**CRYSTAL Mineral Deodorant Roll-On Unscented Body Deodorant With 24-Hour Odor Protection Aluminum Chloride & Paraben Free 2.25 FL OZ (Packaging May Vary)**Crystal Essence**$5.03**4.3★23,620 rev](https://www.amazon.com/dp/B0000AQJ9P) [3**CRYSTAL Mineral Deodorant Coconut Vanilla Roll-On Body Deodorant With 24-Hour Odor Protection Paraben Free 2.25 FL OZ (Packaging May Vary) (2.25 Fl Oz/66ml)**Crystal Essence**$3.87**4.3★23,620 rev](https://www.amazon.com/dp/B09X62S7BS) [4**CRYSTAL Deodorant Mineral Deodorant Stick Travel 1.5 Ounce**Crystal Essence**$4.19**4.3★8,095 rev](https://www.amazon.com/dp/B000L998JY) [5**Thai Deodorant Stone Crystal Deodorant Stone Liquid - 4.25 oz**Thai Deodorant Stone**$6.70**4.3★3,758 rev](https://www.amazon.com/dp/B0716TPR7N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRYSTAL Mineral Deodorant Coconut Vanilla Roll-On Body Deodorant With 24-Hour Odor Protection Paraben Free 2.25 FL OZ (Packaging May Vary) (2.25 Fl Oz/66ml)**Crystal Essence**$3.87**23,620 rev4y ago](https://www.amazon.com/dp/B09X62S7BS) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**17,074 rev5y ago](https://www.amazon.com/dp/B08WYXNVQ7) [**2-Pack Thai Crystal Deodorant - Clinically Tested - Dermatologist Approved Natural Whole Body Deodorant for Men Women & Teens - Crafted in USA**MegaRhino**$14.07**5,855 rev6y ago](https://www.amazon.com/dp/B089DMYDH7) [**nakd. Thai Crystal Deodorant Stone 2 Salt Crystal Deodorant Sticks 4.25 oz. Regular + 2.5 oz. Travel Size All Natural Unscented and Aluminum Free for Women & Men**nakd. Thai Crystal Deodorant**$23.79**4,716 rev7y ago](https://www.amazon.com/dp/B07MXNKCC3) [**Thai Deodorant Stone Crystal Deodorant Stone Liquid - 4.25 oz**Thai Deodorant Stone**$6.70**3,758 rev13y ago](https://www.amazon.com/dp/B0716TPR7N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRYSTAL Mineral Deodorant Coconut Vanilla Roll-On Body Deodorant With 24-Hour Odor Protection Paraben Free 2.25 FL OZ (Packaging May Vary) (2.25 Fl Oz/66ml)**Crystal Essence**$3.87**4.3★**▲ 126%**](https://www.amazon.com/dp/B09X62S7BS) [**Crystal Mineral Deodorant Stick Unscented 4.25 oz (Pack of 3)**Crystal Essence**$20.05**4.3★**▲ 49%**](https://www.amazon.com/dp/B00GMPEVRK) [**Thai Deodorant Stone Crystal Deodorant Stone Liquid - 4.25 oz**Thai Deodorant Stone**$6.70**4.3★**▲ 29%**](https://www.amazon.com/dp/B0716TPR7N) [**CRYSTAL Deodorant Mineral Deodorant Stick Travel 1.5 Ounce**Crystal Essence**$4.19**4.3★**— 3%**](https://www.amazon.com/dp/B000L998JY) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**4.1★**— 2%**](https://www.amazon.com/dp/B08WYXNVQ7)
**~~View all trending →~~**
## **What buyers say about piedra de alumbre desodorante**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“soft fragrance”*
**Quality-Overall**8%
*“Consistent results from product and seller”*
**Efficiency**6%
*“It does the job beautifully”*
**Durability**5%
*“Used it for years”*
**Value For Money**4%
*“Great value”*
**Allergies**4%
*“No irritation”*
**Advertised Vs Actual Product**2%
*“Does what it's suppose to”*
**Moist/Dry**2%
*“It dries fast”*
**Toxic/Chemical Free**2%
*“I love that its aluminum-free”*
**Adhesion/Stickiness**2%
*“Good stick”*
### **What buyers complain about **
**Smell**28%
*“Weird scent”*
**Functionality-Overall**10%
*“Did not work”*
**Allergies**9%
*“Skin Rash”*
**Value For Money**6%
*“way too expensive”*
**Durability**6%
*“Starts breaking down very fast fast”*
**Moist/Dry**2%
*“Doesnt keep you dry”*
**Stain Resistance**1%
*“However, it does stain white garments”*
**Ease Of Use**1%
*“difficult to use”*
**Size-Overall**1%
*“the block becomes smaller”*
**Sensitivity-Overall**1%
*“I do not recommend if you have sensitive skin”*
### **Top return reasons **
**Smell**61%
**Functionality-Overall**11%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Defective Material/Parts**4%
**Value For Money**1%
**Size-Overall**1%
**Stain Resistance**1%
**Ingredients-Overall**1%
**Leak-Proof**1%
## **Common questions**
- **Is piedra de alumbre desodorante profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 14 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the piedra de alumbre desodorante niche?**
- 5 brands and 641 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in piedra de alumbre desodorante?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.9%.
- **When does demand for piedra de alumbre desodorante peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the piedra de alumbre desodorante niche?**
- Listings span $3.87–$23.79; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 16,893 reviews — the moat a new listing must climb.
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