---
title: "Search terms — physiogel - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/physiogel/search-terms"
last_updated: "2026-08-11T02:53:07.161Z"
locale: en
meta:
  description: "Niche score 44/100 · $232K/yr market · 153K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $232K/yr market · 153K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — physiogel - Flapen"
---

# **physiogel**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 14Conversion 71Competition 17Returns 81Price range 93Avg price 95Brand share 0Review moat 76Quality gap 45

**Avg price**

**Incredible****$23.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.27–$39.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****476**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$232K**

$232K/yr · 153K searches

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms