---
title: "Phoera Foundation — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/phoera-foundation"
last_updated: "2026-08-11T01:54:31.243Z"
locale: en
meta:
description: "Niche score 36/100 · $137K/yr market · 159K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $137K/yr market · 159K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phoera Foundation — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **phoera foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 76Competition 8Returns 95Price range 1Avg price 50Brand share 0Review moat 22Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.02**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$137K**
$137K/yr · 159K searches
**Review moat**
**Bad****9,444.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$9.81–$15.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phoera foundation is a $137K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phoera foundation market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Phoera50% - Meifen38% - nvyue8% - Yaper5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/phoera-foundation/trend)
## **Top phoera foundation search terms**
- **phoera foundation**74K/yr-4.9%5.8% conv. - **phoera foundation makeup for older women**31K/yr-11.7%5.9% conv. - **phoera**27K/yr-8.7%2.1% conv. - **phoera makeup**11K/yr-4.2%2.0% conv. - **phoera foundation full coverage**12K/yr-35.7%6.1% conv. - **phora**4K/yr+71.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/phoera-foundation/search-terms)
## **Top phoera foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$41K45%$62K60%$82K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#102 Nude)**Phoera**$9.82**4.4★4,594 rev](https://www.amazon.com/dp/B08CDP111L) [2**2 Pack PHOERA Foundation Full Coverage Flawless Soft Matte 24HR Oil Control Liquid Foundation.103 Warm peach**Meifen**$14.69**4.4★21,520 rev](https://www.amazon.com/dp/B07W19Q5CK) [3**2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml**Meifen**$14.66**4.4★21,520 rev](https://www.amazon.com/dp/B07SJYX8DV) [4**PHOERA Foundation Liquid Concealer Makeup 104 Buff Beige 2 Pack**nvyue**$15.07**4.5★5,231 rev](https://www.amazon.com/dp/B07S3RB5HP) [5**PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)**Phoera**$9.81**4.4★4,594 rev](https://www.amazon.com/dp/B08CDP1RB1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHOERA Skin Glow Tint Foundation Natural Radiant Longwear Filter Effect Silk Perfect Glow Flawless Foundation. (02 Light)**Yaper**$9.85**129 rev9mo ago](https://www.amazon.com/dp/B0FVXMQBJ4) [**PHOERA Foundation Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Face Makeup. (102# Nude)**Yaper**$9.84**1,299 rev4y ago](https://www.amazon.com/dp/B0B1Q1WN6N) [**2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml**Meifen**$14.66**21,520 rev4y ago](https://www.amazon.com/dp/B07SJYX8DV) [**PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)**Phoera**$9.81**4,594 rev5y ago](https://www.amazon.com/dp/B08CDP1RB1) [**PHOERA Foundation Makeup Naturally Liquid Foundation Full Coverage Mattle Oil-Control Concealer 8 Colors Optional Great Choice For Gift (#105 Sand 30ml)**Phoera**$9.83**4,594 rev5y ago](https://www.amazon.com/dp/B08CDQ2S2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHOERA Skin Glow Tint Foundation Natural Radiant Longwear Filter Effect Silk Perfect Glow Flawless Foundation. (02 Light)**Yaper**$9.85**4.0★**▲ 46%**](https://www.amazon.com/dp/B0FVXMQBJ4) [**2 Pack PHOERA Foundation Full Coverage Flawless Soft Matte 24HR Oil Control Liquid Foundation.103 Warm peach**Meifen**$14.69**4.4★**▲ 23%**](https://www.amazon.com/dp/B07W19Q5CK) [**PHOERA Foundation Makeup Naturally Liquid Foundation Full Coverage Mattle Oil-Control Concealer 8 Colors Optional Great Choice For Gift (#105 Sand 30ml)**Phoera**$9.83**4.4★**▲ 17%**](https://www.amazon.com/dp/B08CDQ2S2V) [**PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#102 Nude)**Phoera**$9.82**4.4★**— 2%**](https://www.amazon.com/dp/B08CDP111L) [**PHOERA Foundation Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Face Makeup. (102# Nude)**Yaper**$9.84**4.3★**— 2%**](https://www.amazon.com/dp/B0B1Q1WN6N)
**~~View all trending →~~**
## **What buyers say about phoera foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**27%
*“Good coverage”*
**Value For Money**14%
*“It is also not very expensive”*
**Quality-Overall**13%
*“I have finally found a foundation make up that is affordable and good quality”*
**Brightness/Shine/Glow**6%
*“Beautiful glow”*
**Suitability Combination Skin**5%
*“It matches my skin tone once its on”*
**Weight Light**5%
*“Its lightweight on the skin”*
**Color**5%
*“Color match was perfect”*
**Size-Overall**2%
*“Fits well”*
**Suitability Hot Weather**2%
*“Works great in the summer”*
**Moist/Dry**2%
*“it didnt dry me out thankfully”*
### **What buyers complain about **
**Motor Power**13%
*“the pump never works”*
**Coverage**12%
*“No coverage”*
**Color**10%
*“It is not easy to pick the right color”*
**Thickness**10%
*“It is so thick that it gets stuck in the pump”*
**Durability**4%
*“breaks down after about 5 hours”*
**Wrinkles**4%
*“However, unfortunately, this foundation cakes, creases, and accentuates any dryness of skin”*
**Sensitivity-Overall**3%
*“I stopped using it because my skin has became more sensitive as I got older”*
**Suitability Combination Skin**2%
*“It is not a good option for mature skin”*
**Value For Money**2%
*“no matter how expensive or good they're known to be Always caked my face”*
**Suitability Dry Skin**2%
*“However, unfortunately, this foundation cakes, creases, and accentuates any dryness of skin”*
### **Top return reasons **
**Color**53%
**Advertised Vs Actual Product**9%
**Motor Power**6%
**Material Quality**3%
**Coverage**3%
**Weight Light**3%
**Moist/Dry**2%
**Leak-Proof**2%
**Product Condition**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is phoera foundation profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the phoera foundation niche?**
- 4 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in phoera foundation?**
- Top complaints mined from reviews: Motor Power, Coverage, Color. The return rate is 0.9%.
- **When does demand for phoera foundation peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the phoera foundation niche?**
- Listings span $9.81–$15.07; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 9,445 reviews — the moat a new listing must climb.
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