---
title: "Trend — phlur vanilla skin and heavy cream duo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/phlur-vanilla-skin-and-heavy-cream-duo/trend"
last_updated: "2026-08-11T04:55:49.708Z"
locale: en
meta:
  description: "Niche score 32/100 · $33K/yr market · 122K searches/yr · $21.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · $33K/yr market · 122K searches/yr · $21.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — phlur vanilla skin and heavy cream duo - Flapen"
---

# **phlur vanilla skin and heavy cream duo**

**Skip it**

A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 13Conversion 15Competition 3Returns 100Price range 87Avg price 92Brand share 9Review moat 24Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.52–$36.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,709**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$33K**

$33K/yr · 122K searches

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

## Trend