---
title: "Phlur Coconut Skin — $267K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/phlur-coconut-skin"
last_updated: "2026-08-07T16:03:19.215Z"
locale: en
meta:
description: "Niche score 60/100 · $267K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $267K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Phlur Coconut Skin — $267K/yr Amazon US Niche (2026) - Flapen"
---
# **phlur coconut skin**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 49Growth 92Conversion 72Competition 6Returns 100Price range 90Avg price 95Brand share 0Review moat 57Quality gap 88
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.43**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+101.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$11.45–$65.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,205**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$267K**
$267K/yr · 121K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, phlur coconut skin is a $267K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phlur coconut skin market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$167K–$201K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- PHLUR86% - Pacifica14%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +101.8% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/phlur-coconut-skin/trend)
## **Top phlur coconut skin search terms**
- **phlur beach skin**37K/yr+246.8%5.6% conv. - **beach skin phlur**16K/yr+156.2%5.6% conv. - **beach skin**10K/yr+174.8%4.2% conv. - **phlur coconut skin**9K/yr+44.7%4.5% conv. - **non toxic body spray**12K/yr-1.2%0.1% conv. - **pacifica indian coconut nectar**8K/yr+38.4%7.5% conv. - **organic body spray**8K/yr-6.4%0.3% conv. - **pacifica coconut**6K/yr+39.9%2.6% conv. - **phlur beach skin body mist**6K/yr-1.9%7.0% conv. - **indian coconut nectar perfume**3K/yr+20.1%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/phlur-coconut-skin/search-terms)
## **Top phlur coconut skin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$40K30%$80K45%$120K60%$160K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★192 rev](https://www.amazon.com/dp/B0DV7KHR35) [2**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**4.4★832 rev](https://www.amazon.com/dp/B0GQVX87JN) [3**PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.88**3.8★328 rev](https://www.amazon.com/dp/B0DC73BL7G) [4**Pacifica Beauty Indian Coconut Nectar Hair & Body Mist Functional Fragrance For A Calming Experience Paraben-Free Vegan & Cruelty-Free 5 Fl Oz**Pacifica**$11.45**4.1★5,017 rev](https://www.amazon.com/dp/B06ZXZC8DQ) [5**Pacifica Indian Coconut Nectar Perfume Spray Tropical Vanilla & Coconut Fragrance Layerable Beachy Perfume for Women Clean Non-Toxic Vegan & Cruelty-Free Formula All-Day Long Lasting**Pacifica**$20.58**4.0★1,800 rev](https://www.amazon.com/dp/B00488B46E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**832 rev3mo ago](https://www.amazon.com/dp/B0GQVX87JN) [**PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)**PHLUR**$65.48**73 rev10mo ago](https://www.amazon.com/dp/B0FFGSK9MY) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**192 rev1y ago](https://www.amazon.com/dp/B0DV7KHR35) [**PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.88**328 rev1y ago](https://www.amazon.com/dp/B0DC73BL7G) [**Pacifica Indian Coconut Nectar Spray Perfume 2 oz Warm Coconut & Vanilla Gourmand Fragrance for Women Clean Beauty Scent Long-Lasting Beachy & Layerable 100% Vegan & Cruelty-Free Made in USA**Pacifica**$18.13**193 rev2y ago](https://www.amazon.com/dp/B0CVJV3ZKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**4.4★**▲ 91%**](https://www.amazon.com/dp/B0GQVX87JN) [**Pacifica Beauty Indian Coconut Nectar Hair & Body Mist Functional Fragrance For A Calming Experience Paraben-Free Vegan & Cruelty-Free 5 Fl Oz**Pacifica**$11.45**4.1★**▲ 16%**](https://www.amazon.com/dp/B06ZXZC8DQ) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★**▲ 14%**](https://www.amazon.com/dp/B0DV7KHR35) [**Pacifica Indian Coconut Nectar Spray Perfume 2 oz Warm Coconut & Vanilla Gourmand Fragrance for Women Clean Beauty Scent Long-Lasting Beachy & Layerable 100% Vegan & Cruelty-Free Made in USA**Pacifica**$18.13**3.9★**▼ 26%**](https://www.amazon.com/dp/B0CVJV3ZKP) [**Pacifica Indian Coconut Nectar Perfume Spray Tropical Vanilla & Coconut Fragrance Layerable Beachy Perfume for Women Clean Non-Toxic Vegan & Cruelty-Free Formula All-Day Long Lasting**Pacifica**$20.58**4.0★**▼ 40%**](https://www.amazon.com/dp/B00488B46E)
**~~View all trending →~~**
## **What buyers say about phlur coconut skin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Clean fragrance”*
**Brightness/Shine/Glow**3%
*“Gives a really pretty glow”*
**Durability**3%
*“still wearable for everyday use”*
**Gifting Purpose**3%
*“Perfect gift”*
**Suitability Combination Skin**3%
*“Looks nice on the skin”*
**Value For Money**3%
*“good value for the price”*
**Suitability Hot Weather**2%
*“carefree days of summer”*
**Suitability Oily Skin**2%
*“This body oil goes on easily, smells amazing and leaves your skin very soft”*
**Quality-Overall**2%
*“The bottle itself is also very nice quality”*
**Advertised Vs Actual Product**2%
*“All I hoped it'd be”*
### **What buyers complain about **
**Smell**60%
*“The scent is really strong”*
**Value For Money**4%
*“Waste of money”*
**Durability**4%
*“Not long lasting”*
**Leak-Proof**1%
*“The bottle leaked the first time I used it”*
**Strength**1%
*“It is way too strong”*
**Add-Ons/Attachments**1%
*“The tube is not attached to the sprayer”*
**Size-Overall**1%
*“The bottle sizes were bigger than I expected”*
**Allergies**1%
*“It made me nauseous”*
**Quality-Overall**1%
*“The quantity and quality for price is NOT worth it”*
**Advertised Vs Actual Product**0%
*“Not what it's discribed as smelling”*
### **Top return reasons **
**Smell**62%
**Leak-Proof**6%
**Advertised Vs Actual Product**6%
**Brightness/Shine/Glow**6%
**Oily/Greasy**4%
**Adhesion/Stickiness**3%
**Motor Power**2%
**Moist/Dry**2%
**Product Condition**2%
**Value For Money**1%
## **Common questions**
- **Is phlur coconut skin profitable to sell on Amazon United States?**
- The niche generates $267K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the phlur coconut skin niche?**
- 2 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in phlur coconut skin?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for phlur coconut skin peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the phlur coconut skin niche?**
- Listings span $11.45–$65.48; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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