---
title: "Phix Caffeine Eye Cream — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/phix-caffeine-eye-cream"
last_updated: "2026-08-11T01:10:38.486Z"
locale: en
meta:
description: "Niche score 32/100 · $5K/yr market · 6K searches/yr · $15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $5K/yr market · 6K searches/yr · $15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phix Caffeine Eye Cream — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **phix caffeine eye cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 8Conversion 61Competition 0Returns 96Price range 53Avg price 76Brand share 0Review moat 23Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.46**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$11.33–$19.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,982.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$5K**
$5K/yr · 6K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phix caffeine eye cream is a $5K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 32/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phix caffeine eye cream market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **33.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- medicube34% - The INKEY List25% - Beauty of Joseon23% - Neutrogena18% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -33.1% search growth over the last 90 days.
800600Spike '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/phix-caffeine-eye-cream/trend)
## **Top phix caffeine eye cream search terms**
- **phix caffeine eye cream**3K/yr-35.1%0.9% conv. - **the phix caffeine eye cream**2K/yr-45.4%1.0% conv. - **phix eye cream**832/yr-10.6%0.0% conv. - **caffeine eye cream phix**259/yr+48.4%0.0% conv. - **the fix caffeine eye cream**125/yr-55.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/phix-caffeine-eye-cream/search-terms)
## **Top phix caffeine eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50820%$1K30%$2K40%$2K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4.5★4,649 rev](https://www.amazon.com/dp/B0DWMSM6Y9) [2**The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz**The INKEY List**$11.33**4.0★5,840 rev](https://www.amazon.com/dp/B07GLNN427) [3**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★19,602 rev](https://www.amazon.com/dp/B0B45LL4DD) [4**Neutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz**Neutrogena**$19.12**4.2★1,839 rev](https://www.amazon.com/dp/B0B3BX9PLP)
### **Newest**
by launch date
[**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4,649 rev1y ago](https://www.amazon.com/dp/B0DWMSM6Y9) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**19,602 rev4y ago](https://www.amazon.com/dp/B0B45LL4DD) [**Neutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz**Neutrogena**$19.12**1,839 rev4y ago](https://www.amazon.com/dp/B0B3BX9PLP) [**The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz**The INKEY List**$11.33**5,840 rev7y ago](https://www.amazon.com/dp/B07GLNN427)
### **Trending**
90-day click momentum
[**Neutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz**Neutrogena**$19.12**4.2★**▲ 105%**](https://www.amazon.com/dp/B0B3BX9PLP) [**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4.5★**▲ 24%**](https://www.amazon.com/dp/B0DWMSM6Y9) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★**▼ 16%**](https://www.amazon.com/dp/B0B45LL4DD) [**The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz**The INKEY List**$11.33**4.0★**▼ 31%**](https://www.amazon.com/dp/B07GLNN427)
## **What buyers say about phix caffeine eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Excellent moisturizer”*
**Quality-Overall**14%
*“Luxury product”*
**Soft Feel**9%
*“Smooth and creamy”*
**Value For Money**7%
*“Good value”*
**Texture/Consistency-Overall**5%
*“Love the texture”*
**Absorbency**4%
*“Absorbs nicely”*
**Weight Light**4%
*“This eye cream feels lightweight”*
**Symptom Reduction**4%
*“is immensely helpful in reducing some of the puffiness”*
**Suitability Combination Skin**4%
*“Good for the skin”*
**Allergies**3%
*“No irritation”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Pump doesn't work”*
**Allergies**16%
*“Skin Irritation”*
**Symptom Reduction**10%
*“No improvement”*
**Moist/Dry**4%
*“Didnt really even moisturize”*
**Value For Money**4%
*“Waste of money”*
**Skin Health**4%
*“irritated my skin”*
**Sensitivity-Overall**3%
*“I experience a burning sensation”*
**Motor Power**3%
*“Pump is faulty”*
**Product Condition**3%
*“Came used”*
**Wrinkles**2%
*“Ive noticed that Ive developed wrinkles under my eyes”*
### **Top return reasons **
**Functionality-Overall**21%
**Motor Power**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Product Condition**7%
**Moist/Dry**7%
**Skin Health**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is phix caffeine eye cream profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 4 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (32/100).
- **How competitive is the phix caffeine eye cream niche?**
- 4 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in phix caffeine eye cream?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.9%.
- **When does demand for phix caffeine eye cream peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the phix caffeine eye cream niche?**
- Listings span $11.33–$19.12; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 7,983 reviews — the moat a new listing must climb.
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