---
title: "Philosophy Body Wash — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/philosophy-body-wash"
last_updated: "2026-08-07T23:39:03.018Z"
locale: en
meta:
description: "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Philosophy Body Wash — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **philosophy body wash**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 30Conversion 29Competition 74Returns 97Price range 83Avg price 95Brand share 0Review moat 40Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.33–$60.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.9M searches
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,479.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, philosophy body wash is a $1.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philosophy body wash market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#749**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **49%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**454**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**0%**
- Dove56% - philosophy43% - eos1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/philosophy-body-wash/trend)
## **Top philosophy body wash search terms**
- **philosophy body wash**623K/yr+13.6%2.7% conv. - **philosophy**532K/yr+7.7%1.0% conv. - **dove crumbl**248K/yr+1.8%1.1% conv. - **crumble cookie body wash**168K/yr-8.6%1.4% conv. - **dove x crumbl**52K/yr-4.0%0.9% conv. - **dove crumble**34K/yr+17.5%1.3% conv. - **dove crumble body wash**68K/yr-42.5%2.0% conv. - **dove crumble cookie**19K/yr+43.6%1.3% conv. - **crumbl dove**24K/yr+13.7%1.3% conv. - **philosophy shower gel**30K/yr+11.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/philosophy-body-wash/search-terms)
## **Top philosophy body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$34K6%$67K9%$101K12%$134K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove x Crumbl Moisturizing Liquid Body Wash | Confetti Cake | 20oz Wash**Dove**$12.89**4.4★115 rev](https://www.amazon.com/dp/B0DXSCJ3R7) [2**Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count**Dove**$30.83**4.3★135 rev](https://www.amazon.com/dp/B0FWT3GV5S) [3**Dove Moisturizing Confetti Cake Body Wash & Scrub Combo 20oz Wash + 15oz Scrub Limited Edition Paraben & Sulfate Free For Body Improves Skin Texture Moisturizes**Dove**$33.86**4.5★272 rev](https://www.amazon.com/dp/B0DTBT25WW) [4**Dove Moisturizing Strawberry Crumb Cake Body Wash & Scrub Combo 20oz Wash + 15oz Scrub Limited Edition Paraben & Sulfate Free For Body Improves Skin Texture Moisturizes**Dove**$33.20**4.5★222 rev](https://www.amazon.com/dp/B0DTN7CNCY) [5**philosophy amazing grace shower gel 16 fl oz**philosophy**$33.89**4.6★1,344 rev](https://www.amazon.com/dp/B0D461RDRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove x Crumbl Limited Edition Confetti Cake Beauty Bar Soap Warm Sugar Cookie Scent 4 Bars**Dove**$20.78**6 rev3mo ago](https://www.amazon.com/dp/B0GVKMTVRC) [**Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count**Dove**$30.83**135 rev9mo ago](https://www.amazon.com/dp/B0FWT3GV5S) [**philosophy Bath & Body Holiday Snow Angel Shower Gel 16 fl oz (Pack of 1)**philosophy**$15.74**5,371 rev10mo ago](https://www.amazon.com/dp/B0FDGZZ6QV) [**Dove Limited Edition Holiday Treats Mixed 3 Count Sugar Cookie Sprinkle Value Pack for Hydrated & Soft Skin**Dove**$26.15**265 rev10mo ago](https://www.amazon.com/dp/B0FJ2L6JHJ) [**philosophy cinnamon bun shampoo shower gel & bubble bath 16 oz**philosophy**$23.70**5,371 rev1y ago](https://www.amazon.com/dp/B00UCHWCN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove x Crumbl Limited Edition Confetti Cake Beauty Bar Soap Warm Sugar Cookie Scent 4 Bars**Dove**$20.78**5.0★**▲ 265%**](https://www.amazon.com/dp/B0GVKMTVRC) [**Dove x Crumbl Moisturizing Liquid Body Wash | Lemon Glaze | 20oz Wash**Dove**$11.22**4.4★**▲ 198%**](https://www.amazon.com/dp/B0DXS1CV4K) [**philosophy cabana girl shower gel 16 fl oz**philosophy**$24.89**4.5★**▲ 142%**](https://www.amazon.com/dp/B0D461TPLM) [**philosophy coconut splash shower gel 16 fl oz**philosophy**$22.05**4.5★**▲ 104%**](https://www.amazon.com/dp/B0D4639NYH) [**Dove x Crumbl Moisturizing Liquid Body Wash | Confetti Cake | 20oz Wash**Dove**$12.89**4.4★**▲ 71%**](https://www.amazon.com/dp/B0DXSCJ3R7)
**~~View all trending →~~**
## **What buyers say about philosophy body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“Amazing smell”*
**Soft Feel**9%
*“Soft skin”*
**Quality-Overall**6%
*“Good quality body wash”*
**Moist/Dry**5%
*“Very Moisturizing”*
**Cleansing**4%
*“It cleans effectively”*
**Value For Money**4%
*“Decent price”*
**Lather**3%
*“Good lather”*
**Suitability Dry Skin**3%
*“doesnt dry out my skin”*
**Suitability Combination Skin**2%
*“is gentle on skin”*
**Ease Of Cleaning**1%
*“I was thankfully able to wipe most of the dirt off”*
### **What buyers complain about **
**Smell**36%
*“Smells weird”*
**Value For Money**8%
*“too expensive”*
**Allergies**4%
*“IRRITATING for the skin”*
**Leak-Proof**4%
*“spilled all over the package”*
**Moist/Dry**3%
*“not great moisturizing”*
**Product Condition**2%
*“Good bit of product had been used”*
**Quality-Overall**2%
*“Reducing the quality of the product”*
**Size-Overall**2%
*“The granules are small”*
**Durability**2%
*“its not long-lasting or strong”*
**Suitability Dry Skin**2%
*“Has a tendency to dry out skin/”*
### **Top return reasons **
**Smell**48%
**Leak-Proof**23%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Value For Money**4%
**Size-Overall**4%
**Defective Material/Parts**2%
**Moist/Dry**1%
**Functionality-Overall**1%
**Motor Power**1%
## **Common questions**
- **Is philosophy body wash profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 39 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the philosophy body wash niche?**
- 3 brands and 454 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in philosophy body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- **When does demand for philosophy body wash peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the philosophy body wash niche?**
- Listings span $7.33–$60.57; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 2,480 reviews — the moat a new listing must climb.
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