---
title: "Philips Lumea — $8.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/philips-lumea"
last_updated: "2026-08-11T12:13:47.267Z"
locale: en
meta:
description: "Niche score 42/100 · $8.3M/yr market · 1.3M searches/yr · $299.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $8.3M/yr market · 1.3M searches/yr · $299.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Lumea — $8.3M/yr Amazon US Niche (2026) - Flapen"
---
# **philips lumea**
**Skip it**
Prices mostly outside the sweet spot ($74.25–$448.33) — this niche doesn't clear our bar today.
Market size 100Growth 27Conversion 27Competition 13Returns 43Price range 7Avg price 31Brand share 20Review moat 70Quality gap 65
**Market size**
**Incredible****$8.3M**
$8.3M/yr · 1.3M searches
**Review moat**
**Good****712.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$299.92**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$74.25–$448.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, philips lumea is a $8.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips lumea market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$4.5M–$6.0M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**92%**
Top 20: 92%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Ulike60% - PHILIPS32% - --8%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +1.4% search growth over the last 90 days.
60K40KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/philips-lumea/trend)
## **Top philips lumea search terms**
- **ulike air 10**181K/yr+105.5%3.0% conv. - **philips lumea**275K/yr-18.5%0.5% conv. - **ulike hair removal device**243K/yr-13.3%2.0% conv. - **ulike**148K/yr+41.1%1.9% conv. - **philips lumea 9000**43K/yr+5.4%1.1% conv. - **lumea philips laser**59K/yr-18.6%0.6% conv. - **phillips lumea**32K/yr+34.0%0.6% conv. - **philips laser hair removal**34K/yr-9.0%0.5% conv. - **bloomly facial hair remover**14K/yr+34.8%0.0% conv. - **philips lumea ipl**27K/yr-7.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/philips-lumea/search-terms)
## **Top philips lumea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$830K20%$1.7M30%$2.5M40%$3.3M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ulike Laser Hair Removal Device Air 10 Ipl Gift for Women and Men Ice cool and Permanent hair Reduction for Nearly Painless Dual Lights Skin Sensor & USHR Mode Hair Removal in 10mins from Home**Ulike**$290.97**4.4★2,797 rev](https://www.amazon.com/dp/B0CV3ZJ2PN) [2**Philips Lumea IPL Salon-Like Laser Hair Removal for Women Permanent Hair Reduction Device At Home for Face & Body Safe & Painless for Face Bikini Body 5 Settings & Skin Sensors BRI984/03**PHILIPS**$448.33**4.3★346 rev](https://www.amazon.com/dp/B0FGB2NS3C) [3**Ulike Laser Hair Removal Air 10 Deluxe Version IPL for for Women and Men with Ice-Cooling Technology Nealy Painless and Permanent Hair Reduction at Home Hair Removal in 10mins with Skin Sensor**Ulike**$322.42**4.5★140 rev](https://www.amazon.com/dp/B0G39WBP1S) [4**INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line**--**$74.25**4.5★2,449 rev](https://www.amazon.com/dp/B0CWL9S4L1) [5**Ulike Laser Hair Removal Device Air 4 Ipl Gift for Women and Men Ice Cool and Permanent Hair Reduction for Nearly Painless USHR Mode Hair Removal in 10mins from Home**Ulike**$231.52**4.5★121 rev](https://www.amazon.com/dp/B0FHQ2RSS3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ulike Laser Hair Removal Air 10 Deluxe Version IPL for for Women and Men with Ice-Cooling Technology Nealy Painless and Permanent Hair Reduction at Home Hair Removal in 10mins with Skin Sensor**Ulike**$322.42**140 rev7mo ago](https://www.amazon.com/dp/B0G39WBP1S) [**Ulike Laser Hair Removal Device Air 4 Ipl Gift for Women and Men Ice Cool and Permanent Hair Reduction for Nearly Painless USHR Mode Hair Removal in 10mins from Home**Ulike**$231.52**121 rev12mo ago](https://www.amazon.com/dp/B0FHQ2RSS3) [**Philips Lumea IPL Salon-Like Laser Hair Removal for Women Permanent Hair Reduction Device At Home for Face & Body Safe & Painless for Face Bikini Body 5 Settings & Skin Sensors BRI984/03**PHILIPS**$448.33**346 rev1y ago](https://www.amazon.com/dp/B0FGB2NS3C) [**Philips Lumea IPL Salon-Like Laser Hair Removal for Women & Men Permanent Hair Reduction Device At Home Safe Painless Easy for Legs Bikini Underarms 5 Settings & Skin Sensors BRI931/03**PHILIPS**$306.64**55 rev1y ago](https://www.amazon.com/dp/B0FGB9752J) [**Philips Lumea IPL Salon-like Laser Hair Removal Permanent Hair Reduction Device At Home for Body & Facial Hair Removal for Women with Unique UV Filter for Face 5 Settings Skin Sensors BRI932/03**PHILIPS**$334.78**93 rev1y ago](https://www.amazon.com/dp/B0FGB8SR2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ulike Laser Hair Removal Air 10 Deluxe Version IPL for for Women and Men with Ice-Cooling Technology Nealy Painless and Permanent Hair Reduction at Home Hair Removal in 10mins with Skin Sensor**Ulike**$322.42**4.5★**▲ 116%**](https://www.amazon.com/dp/B0G39WBP1S) [**Ulike Laser Hair Removal Device Air 4 Ipl Gift for Women and Men Ice Cool and Permanent Hair Reduction for Nearly Painless USHR Mode Hair Removal in 10mins from Home**Ulike**$231.52**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FHQ2RSS3) [**INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line**--**$74.25**4.5★**▲ 13%**](https://www.amazon.com/dp/B0CWL9S4L1) [**Ulike Laser Hair Removal Air 10 IPL Holiday Gift for Women and Men 65F Ice-Cooling Contact Dual Lights Skin Sensor & USHR Mode* for Nearly Painless Effective & Long-Lasting Hair Removal from Home**Ulike**$306.16**4.2★**— 4%**](https://www.amazon.com/dp/B0CV428PGH) [**Ulike Laser Hair Removal Device Air 10 Ipl Gift for Women and Men Ice cool and Permanent hair Reduction for Nearly Painless Dual Lights Skin Sensor & USHR Mode Hair Removal in 10mins from Home**Ulike**$290.97**4.4★**— 6%**](https://www.amazon.com/dp/B0CV3ZJ2PN)
**~~View all trending →~~**
## **What buyers say about philips lumea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“easy to handle”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**11%
*“Excellent Product”*
**Hair Removal**5%
*“Nice hair removal product”*
**Efficiency**5%
*“Product is Effective”*
**Heating**4%
*“the cooling feels really nice”*
**Comfort-Overall**4%
*“its comfortable”*
**Instructions/User Manual/Troubleshooting**4%
*“instruction is easy to follow”*
**Hair Growth**3%
*“This has really helped decrease hair growth”*
**Heating Element**3%
*“The cooling option works perfect”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Doesn't work”*
**Value For Money**6%
*“Waste of money”*
**Allergies**5%
*“it left a very itchy rash”*
**Hair Related**4%
*“Too early to say the hair is gone”*
**Durability**4%
*“Broken”*
**Heating**3%
*“Its only hot”*
**Suitability Colored Hair**3%
*“It doesn't work on blonde or grey”*
**Quality-Overall**3%
*“Garbage”*
**Size-Overall**2%
*“I can't get it to fit all the way”*
**Symptom Reduction**2%
*“none provided results such as this device”*
### **Top return reasons **
**Functionality-Overall**30%
**Value For Money**14%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**8%
**Product Condition**3%
**Ease Of Use**3%
**Comfort-Overall**3%
**Size-Overall**2%
**Suitability Combination Skin**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is philips lumea profitable to sell on Amazon United States?**
- The niche generates $8.3M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the philips lumea niche?**
- 2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in philips lumea?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 3.5%.
- **What does it cost to enter the philips lumea niche?**
- Listings span $74.25–$448.33; the average listing price is $299.92 (sweet spot $15–$100). The average incumbent carries 713 reviews — the moat a new listing must climb.
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