---
title: "Trend — philips epilator for women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/philips-epilator-for-women/trend"
last_updated: "2026-08-11T09:53:55.331Z"
locale: en
meta:
  description: "Niche score 56/100 · $6.5M/yr market · 3.0M searches/yr · $61.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $6.5M/yr market · 3.0M searches/yr · $61.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — philips epilator for women - Flapen"
---

# **philips epilator for women**

**Launch it**

A $6.5M/yr market growing +49.0% this quarter with returns at 3.3% — clears our launch bar.

Market size 99Growth 68Conversion 44Competition 18Returns 47Price range 65Avg price 89Brand share 15Review moat 35Quality gap 80

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 3.0M searches

**Avg price**

**Great****$61.40**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+49.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$18.78–$143.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,961**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend