---
title: "Philips Epilator for Women — $6.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/philips-epilator-for-women"
last_updated: "2026-08-07T16:24:42.579Z"
locale: en
meta:
description: "Niche score 56/100 · $6.5M/yr market · 3.0M searches/yr · $61.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $6.5M/yr market · 3.0M searches/yr · $61.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Philips Epilator for Women — $6.5M/yr Amazon US Niche (2026) - Flapen"
---
# **philips epilator for women**
**Launch it**
A $6.5M/yr market growing +49.0% this quarter with returns at 3.3% — clears our launch bar.
Market size 99Growth 68Conversion 44Competition 18Returns 47Price range 65Avg price 89Brand share 15Review moat 35Quality gap 80
**Market size**
**Incredible****$6.5M**
$6.5M/yr · 3.0M searches
**Avg price**
**Great****$61.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+49.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$18.78–$143.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,961**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, philips epilator for women is a $6.5M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips epilator for women market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$4.9M–$6.1M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**94%**
Top 20: 97%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- PHILIPS50% - Braun33% - VOYOR5% - VOGOE3% - --3% - Panasonic2% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.0% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/philips-epilator-for-women/trend)
## **Top philips epilator for women search terms**
- **epilator**1.5M/yr+60.5%2.7% conv. - **epilators hair removal for women**452K/yr+30.4%2.4% conv. - **braun epilator**130K/yr+71.3%3.2% conv. - **depiladora para mujer**187K/yr+6.1%0.3% conv. - **epilator for women**169K/yr+42.7%2.1% conv. - **philips epilator**60K/yr+72.5%3.0% conv. - **hair removal epilators**61K/yr+59.2%1.1% conv. - **depiladora**55K/yr+8.8%0.4% conv. - **depiladora philips mujer**46K/yr-1.6%0.9% conv. - **phillips epilator**26K/yr+113.7%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/philips-epilator-for-women/search-terms)
## **Top philips epilator for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$647K20%$1.3M30%$1.9M40%$2.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**4.2★810 rev](https://www.amazon.com/dp/B0F13G2F1S) [2**Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver**Braun**$77.37**4.3★1,277 rev](https://www.amazon.com/dp/B0CWJF37L8) [3**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**4.4★1,980 rev](https://www.amazon.com/dp/B0GNB94W8G) [4**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**4.4★1,980 rev](https://www.amazon.com/dp/B0GNB4X5FV) [5**VOYOR Epilator for Women 3 in 1 Epilator Hair Removal for Women Epilators Hair Remover for Leg Arm with 30 Tweezers Rechargeable & Cordless Electric Lady Shaver & Trimmer BM300 (Champagne Gold)**VOYOR**$26.89**3.8★3,004 rev](https://www.amazon.com/dp/B0C61S3SJY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epilator for Women Silent Smooth Glide 2-Speed Facial Hair Removal Device epilators Hair Removal for Women Cordless Rechargeable Hair Remover for Face Legs Bikini Arms**Bubbacare**$27.83**48 rev3mo ago](https://www.amazon.com/dp/B0GW8XY4VH) [**VGR706 Professional Epilator for Women Portable Cordless Enhanced Hair Removal Device Gentle Operation Silent Design 18 Tweezer System Rechargeable Full-Body Epilator for Legs/Underarm/Back(Red)**VGR**$18.78**55 rev4mo ago](https://www.amazon.com/dp/B0GRV3M2YP) [**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB94W8G) [**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB4X5FV) [**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**810 rev1y ago](https://www.amazon.com/dp/B0F13G2F1S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epilator for Women Silent Smooth Glide 2-Speed Facial Hair Removal Device epilators Hair Removal for Women Cordless Rechargeable Hair Remover for Face Legs Bikini Arms**Bubbacare**$27.83**4.4★**▲ 143%**](https://www.amazon.com/dp/B0GW8XY4VH) [**VGR706 Professional Epilator for Women Portable Cordless Enhanced Hair Removal Device Gentle Operation Silent Design 18 Tweezer System Rechargeable Full-Body Epilator for Legs/Underarm/Back(Red)**VGR**$18.78**3.8★**▲ 139%**](https://www.amazon.com/dp/B0GRV3M2YP) [**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**4.4★**▲ 124%**](https://www.amazon.com/dp/B0GNB4X5FV) [**INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line**--**$74.25**4.5★**▲ 115%**](https://www.amazon.com/dp/B0CWL9S4L1) [**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**4.4★**▲ 114%**](https://www.amazon.com/dp/B0GNB94W8G)
**~~View all trending →~~**
## **What buyers say about philips epilator for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Ease Of Use**11%
*“The device is easy to hold”*
**Value For Money**10%
*“Worth every penny”*
**Efficiency**7%
*“boy is it effective”*
**Soft Feel**6%
*“My skin feels very smooth”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Hair Removal**5%
*“removes hair well”*
**Battery Life**3%
*“Battery life is excellent”*
**Hair Growth**3%
*“Definitely putting this in my routine since my hair usually grows back within a day”*
**Charging**3%
*“Holds charge for many weeks”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Durability**10%
*“Broke on the first use”*
**Quality-Overall**6%
*“Terrible quality”*
**Charging**6%
*“Battery doesn't stay charged either”*
**Value For Money**5%
*“More expensive”*
**Suitability Short Hair**4%
*“Not so good with shorter hairs”*
**Hair Related**4%
*“It had a difficult time picking up the hair”*
**Product Condition**4%
*“It is used”*
**Allergies**4%
*“Got red rashes”*
**Comfort-Overall**2%
*“It isnt a pleasant feeling”*
### **Top return reasons **
**Functionality-Overall**36%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Value For Money**6%
**Product Condition**5%
**Charging**4%
**Damage/Burn Hair**4%
**Suitability Short Hair**4%
**Size-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is philips epilator for women profitable to sell on Amazon United States?**
- The niche generates $6.5M/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the philips epilator for women niche?**
- 7 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in philips epilator for women?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 3.3%.
- **When does demand for philips epilator for women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the philips epilator for women niche?**
- Listings span $18.78–$143.78; the average listing price is $61.40 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.
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