---
title: "Philips Bikini Trimmer for Women — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/philips-bikini-trimmer-for-women"
last_updated: "2026-08-11T07:48:16.370Z"
locale: en
meta:
description: "Niche score 56/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Philips Bikini Trimmer for Women — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **philips bikini trimmer for women**
**Worth a look**
Shows a sweet-spot price point ($38.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 57Conversion 56Competition 37Returns 81Price range 91Avg price 95Brand share 31Review moat 22Quality gap 81
**Avg price**
**Incredible****$38.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.09–$97.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+30.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$231K**
$231K/yr · 126K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,325.86**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, philips bikini trimmer for women is a $231K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips bikini trimmer for women market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$232K–$309K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**9%**
- PHILIPS50% - Norelco16% - Philips10% - Philips Beauty6% - Panasonic5% - Risina4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/philips-bikini-trimmer-for-women/trend)
## **Top philips bikini trimmer for women search terms**
- **philips bikini trimmer**18K/yr+34.6%3.3% conv. - **philips lady shaver**11K/yr+52.4%3.8% conv. - **philips womens electric shaver**12K/yr+26.5%3.5% conv. - **philips shaver for women**11K/yr+39.0%2.0% conv. - **philips trimmer women**11K/yr+13.8%3.0% conv. - **philips bikini genie**10K/yr+34.0%3.6% conv. - **phillips bikini trimmer for women**8K/yr+25.1%4.5% conv. - **underarm shaver for women**7K/yr+51.5%1.9% conv. - **armpit shaver for women**6K/yr+50.0%1.8% conv. - **phillips womens electric shaver**6K/yr+21.2%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/philips-bikini-trimmer-for-women/search-terms)
## **Top philips bikini trimmer for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$23K15%$35K20%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Norelco OneBlade Intimate Designed For Pubic Grooming Trim & Shave With Extra Skin Protection Model QP1924/70**Norelco**$28.26**4.3★4,835 rev](https://www.amazon.com/dp/B0CLWH333W) [2**Philips Lady Shaver Series 8000 - Cordless Wet & Dry Electric Shaver 3-Blade Shaving System Flexible Shaving Head LED Light for Legs Body & Bikini 100 Mins. Runtime Model BRL149/00**PHILIPS**$64.85**4.1★111 rev](https://www.amazon.com/dp/B0FLS714KB) [3**Philips Lady Shaver Series 6000 - Cordless Wet & Dry Electric Shaver 3-Blade Shaving System for Legs Body & Bikini 80 Mins. Runtime Model BRL137/00**PHILIPS**$54.60**4.3★238 rev](https://www.amazon.com/dp/B0FLRSJRG2) [4**PHILIPS BIKINIGENIE CORDLESS WOMENS BIKINI LINE TRIMMER BRT381/15**PHILIPS**$34.25**4.3★4,695 rev](https://www.amazon.com/dp/B00T5T8536) [5**Philips SatinShave Essential Womens Wet & Dry Electric Shaver for Legs & Body Cordless with Hypoallergenic Foil HP6306/50**Philips**$16.84**4.3★18,688 rev](https://www.amazon.com/dp/B00K3FFIOA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB4X5FV) [**MANSCAPED The Lawn Mower 3.0 Plus - Groin Body & Bikini Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C Rechargeable Mens & Womens Wireless Shaver White Hot**MANSCAPED**$66.36**80,523 rev7mo ago](https://www.amazon.com/dp/B0G6FZ3GCD) [**Remington Smooth & Silky Electric Shaver for Women 3-Blade Battery Operated Foil Shaver and Bikini Trimmer Shave Wet or Dry**Remington**$24.75**9,844 rev11mo ago](https://www.amazon.com/dp/B0FMH2ZXZ8) [**Philips Lady Shaver Series 8000 - Cordless Wet & Dry Electric Shaver 3-Blade Shaving System Flexible Shaving Head LED Light for Legs Body & Bikini 100 Mins. Runtime Model BRL149/00**PHILIPS**$64.85**111 rev11mo ago](https://www.amazon.com/dp/B0FLS714KB) [**Philips Lady Shaver Series 6000 - Cordless Wet & Dry Electric Shaver 3-Blade Shaving System for Legs Body & Bikini 80 Mins. Runtime Model BRL137/00**PHILIPS**$54.60**238 rev11mo ago](https://www.amazon.com/dp/B0FLRSJRG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**4.4★**▲ 229%**](https://www.amazon.com/dp/B0GNB4X5FV) [**Philips Beauty Lady Electric Shaver Series 6000 Cordless with 7 Accessories BRL146/00 White**Philips**$64.66**4.1★**▲ 175%**](https://www.amazon.com/dp/B0B6456LZB) [**MANSCAPED The Lawn Mower 3.0 Plus - Groin Body & Bikini Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C Rechargeable Mens & Womens Wireless Shaver White Hot**MANSCAPED**$66.36**4.4★**▲ 157%**](https://www.amazon.com/dp/B0G6FZ3GCD) [**PHILIPS BIKINIGENIE CORDLESS WOMENS BIKINI LINE TRIMMER BRT381/15**PHILIPS**$34.25**4.3★**▲ 147%**](https://www.amazon.com/dp/B00T5T8536) [**Remington Smooth & Silky Electric Shaver for Women 3-Blade Battery Operated Foil Shaver and Bikini Trimmer Shave Wet or Dry**Remington**$24.75**4.2★**▲ 127%**](https://www.amazon.com/dp/B0FMH2ZXZ8)
**~~View all trending →~~**
## **What buyers say about philips bikini trimmer for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“easy to clean”*
**Quality-Overall**13%
*“Amazing quality”*
**Value For Money**9%
*“Great value”*
**Soft Feel**6%
*“Smooth shaven”*
**Charging**6%
*“Holds charge well”*
**Efficiency**5%
*“It works flawlessly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Battery Life**3%
*“Batteries last a long time”*
**Add-Ons/Attachments**3%
*“attachments are good”*
**Durability**2%
*“the material is durable”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Barely worked”*
**Durability**13%
*“Broke easily”*
**Quality-Overall**10%
*“Cheap Quality”*
**Charging**9%
*“Cannot Charge”*
**Allergies**6%
*“Can cause irritation”*
**Value For Money**6%
*“Waste of money”*
**Battery Life**4%
*“battery doesnt last”*
**Suitability Short Hair**3%
*“It might be better for shorter hair”*
**Hair Related**2%
*“Its been pulling hairs kinda painful”*
**Damage/Burn Hair**2%
*“Such bad razor burn”*
### **Top return reasons **
**Functionality-Overall**33%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**9%
**Charging**7%
**Suitability Short Hair**6%
**Product Condition**6%
**Value For Money**4%
**Size-Overall**3%
**Damage/Burn Hair**3%
**Quality-Overall**3%
## **Common questions**
- **Is philips bikini trimmer for women profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the philips bikini trimmer for women niche?**
- 10 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in philips bikini trimmer for women?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.7%.
- **When does demand for philips bikini trimmer for women peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the philips bikini trimmer for women niche?**
- Listings span $10.09–$97.78; the average listing price is $38.59 (sweet spot $15–$100). The average incumbent carries 10,326 reviews — the moat a new listing must climb.
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