---
title: "Phantom My Hero Emper Perfume — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/phantom-my-hero-emper-perfume"
last_updated: "2026-08-11T00:18:17.218Z"
locale: en
meta:
description: "Niche score 33/100 · $88K/yr market · 52K searches/yr · $141.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $88K/yr market · 52K searches/yr · $141.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phantom My Hero Emper Perfume — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **phantom my hero emper perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 15Competition 11Returns 100Price range 31Avg price 61Brand share 0Review moat 95Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****94.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$141.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$20.59–$277.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$88K**
$88K/yr · 52K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, phantom my hero emper perfume is a $88K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phantom my hero emper perfume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$106K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,676**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Kilian82% - Emper13% - Generic3% - Lucid Coast2%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -17.5% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/phantom-my-hero-emper-perfume/trend)
## **Top phantom my hero emper perfume search terms**
- **black phantom by killian for men**18K/yr-25.2%0.8% conv. - **kilian black phantom**13K/yr-14.1%1.4% conv. - **killian black phantom**6K/yr-12.5%0.9% conv. - **black phantom**6K/yr-30.4%0.6% conv. - **phantom my hero**3K/yr+74.6%2.7% conv. - **black phantom perfume**2K/yr-21.4%1.3% conv. - **phantom my hero emper**868/yr-37.9%2.3% conv. - **phantom my hero emper perfume**1K/yr+1.8%0.9% conv. - **black phantom by kilian**984/yr-32.5%1.0% conv. - **phantom my hero perfume**680/yr+9.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/phantom-my-hero-emper-perfume/search-terms)
## **Top phantom my hero emper perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kilian Black Phantom- Memento Mori Perfume Refillable Spray 1.7 fl. oz**Kilian**$210.83**4.4★60 rev](https://www.amazon.com/dp/B071LLSGJD) [2**Kilian Black Phantom Memento Mori Refillable Perfume Spray 1.69 Fl Oz - with Clutch**Kilian**$212.92**4.3★44 rev](https://www.amazon.com/dp/B087BL2LJC) [3**Kilian - Black Phantom Memento Mori Eau de Parfum sample 1.5 ml**Kilian**$21.60**4.0★226 rev](https://www.amazon.com/dp/B06ZYBCBLQ) [4**Emper Phatom my hero unisex 100ml**Emper**$20.59**4.4★404 rev](https://www.amazon.com/dp/B0D32BFHZ5) [5**Kilian Black Phantom Memento Mori - The Icons Set 0.98 Fl Oz (Pack of 2)**Kilian**$277.13**0.0★0 rev](https://www.amazon.com/dp/B0CXVNFYPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**phanthom my hero emper**Generic**$30.00**3 rev1y ago](https://www.amazon.com/dp/B0DRWJJCNL) [**Phantom Eau de Parfum - Inspired by Black Phantom by Kilian - Unisex Dark Gourmand Perfume for Women & Men - Rum Coffee Dark Chocolate Vanilla & Sandalwood - Long Lasting Vegan Fragrance**Lucid Coast**$34.67**2 rev1y ago](https://www.amazon.com/dp/B0F6T8DRMQ) [**Emper Phatom my hero unisex 100ml**Emper**$20.59**404 rev2y ago](https://www.amazon.com/dp/B0D32BFHZ5) [**Kilian Black Phantom Memento Mori - The Icons Set 0.98 Fl Oz (Pack of 2)**Kilian**$277.13**0 rev2y ago](https://www.amazon.com/dp/B0CXVNFYPG) [**Kilian Black Phantom Memento Mori Refillable Perfume Spray 1.69 Fl Oz - with Clutch**Kilian**$212.92**44 rev6y ago](https://www.amazon.com/dp/B087BL2LJC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phantom Eau de Parfum - Inspired by Black Phantom by Kilian - Unisex Dark Gourmand Perfume for Women & Men - Rum Coffee Dark Chocolate Vanilla & Sandalwood - Long Lasting Vegan Fragrance**Lucid Coast**$34.67**5.0★**▲ 381%**](https://www.amazon.com/dp/B0F6T8DRMQ) [**Kilian Unisex Fragrance Black Phantom Eau De Parfum Spray Refill 50 ml**Kilian**$260.84**5.0★**▲ 216%**](https://www.amazon.com/dp/B075JM2XDC) [**Kilian - Black Phantom Memento Mori Eau de Parfum sample 1.5 ml**Kilian**$21.60**4.0★**▲ 171%**](https://www.amazon.com/dp/B06ZYBCBLQ) [**By Kilian - Straight To Heaven - 1.7 fl. Oz - no clutch**Kilian**$204.37**4.2★**▲ 116%**](https://www.amazon.com/dp/B087626H7K) [**Kilian Black Phantom Memento Mori - The Icons Set 0.98 Fl Oz (Pack of 2)**Kilian**$277.13**0.0★**▲ 23%**](https://www.amazon.com/dp/B0CXVNFYPG)
**~~View all trending →~~**
## **What buyers say about phantom my hero emper perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Strong, deep scent”*
**Value For Money**17%
*“made that a cheaper price that should have been up for a hundred dollar bottle of range too”*
**Gifting Purpose**8%
*“A perfect gift for the right person”*
### **What buyers complain about **
**Smell**100%
*“Smell l horrible”*
## **Common questions**
- **Is phantom my hero emper perfume profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 9 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the phantom my hero emper perfume niche?**
- 4 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in phantom my hero emper perfume?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **When does demand for phantom my hero emper perfume peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the phantom my hero emper perfume niche?**
- Listings span $20.59–$277.13; the average listing price is $141.44 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.
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