---
title: "Petroleum Jelly Tub — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/petroleum-jelly-tub"
last_updated: "2026-08-10T23:24:47.977Z"
locale: en
meta:
description: "Niche score 45/100 · $173K/yr market · 114K searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $173K/yr market · 114K searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Petroleum Jelly Tub — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **petroleum jelly tub**
**Skip it**
Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 73Competition 53Returns 97Price range 54Avg price 94Brand share 22Review moat 24Quality gap 19
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.41–$159.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$173K**
$173K/yr · 114K searches
**Review moat**
**Bad****5,908.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, petroleum jelly tub is a $173K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **petroleum jelly tub market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$224K–$280K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**136**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 89%
**Open market**
**7%**
- Vaseline60% - Amazon Basics16% - Caseway8% - CareAll4% - Globe2% - Amazon Essentials2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/petroleum-jelly-tub/trend)
## **Top petroleum jelly tub search terms**
- **petroleum jelly bulk**19K/yr+28.2%5.2% conv. - **mini vaseline bulk**20K/yr-28.2%1.5% conv. - **vaseline bulk**18K/yr-16.1%4.2% conv. - **vaseline 13 oz**19K/yr-42.8%11.8% conv. - **vaseline pack**9K/yr-23.0%3.7% conv. - **bulk vaseline**8K/yr-5.9%3.8% conv. - **bulk petroleum jelly**5K/yr-1.6%3.1% conv. - **petroleum jelly 13 oz**4K/yr-18.9%12.1% conv. - **vaseline 13oz**4K/yr-11.9%12.6% conv. - **vaseline petroleum jelly 13 oz**6K/yr-70.7%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/petroleum-jelly-tub/search-terms)
## **Top petroleum jelly tub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.83**4.8★20,283 rev](https://www.amazon.com/dp/B001ECQ4L2) [2**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.30**4.8★2,225 rev](https://www.amazon.com/dp/B000052XQO) [3**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)**Amazon Basics**$9.24**4.7★11,081 rev](https://www.amazon.com/dp/B09HH93G5V) [4**Vaseline Petroleum Jelly Original 1.75 oz (Pack of 12)**Vaseline**$29.63**4.6★4,862 rev](https://www.amazon.com/dp/B00WC27V2O) [5**Industrial Petroleum Jelly White - Gallon (128 fl oz)**Caseway**$38.76**4.7★90 rev](https://www.amazon.com/dp/B0C5457GYD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea**Vaseline**$32.12**169 rev6mo ago](https://www.amazon.com/dp/B0GCK5YHVB) [**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.83**20,283 rev8mo ago](https://www.amazon.com/dp/B001ECQ4L2) [**Caseway Industrial Petroleum Jelly White - Quart (32 fl oz)**Caseway**$11.94**17 rev1y ago](https://www.amazon.com/dp/B0DXJ5L1NB) [**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)**Amazon Basics**$9.24**11,081 rev2y ago](https://www.amazon.com/dp/B09HH93G5V) [**Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.93**11,081 rev2y ago](https://www.amazon.com/dp/B09HHH2Z9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.30**4.8★**▲ 239%**](https://www.amazon.com/dp/B000052XQO) [**Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea**Vaseline**$32.12**4.6★**▲ 116%**](https://www.amazon.com/dp/B0GCK5YHVB) [**Vaseline Lip Therapy Original Mini Counter Display 2-Packs (12 Jars) Bulk Lip Balm Moisturizer for Soft Smooth & Glossy Lips 0.25 Oz Ea**Vaseline**$29.36**4.3★**▲ 72%**](https://www.amazon.com/dp/B00PR903YW) [**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)**Amazon Basics**$9.24**4.7★**▲ 71%**](https://www.amazon.com/dp/B09HH93G5V) [**Vaseline Petroleum Jelly Original 1.75 oz (Pack of 12)**Vaseline**$29.63**4.6★**▲ 49%**](https://www.amazon.com/dp/B00WC27V2O)
**~~View all trending →~~**
## **What buyers say about petroleum jelly tub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Excellent value”*
**Quality-Overall**15%
*“The quality is consistent”*
**Moist/Dry**12%
*“Very moisturizing”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Size-Overall**6%
*“I like the size”*
**Soft Feel**5%
*“Goes on smooth”*
**Suitability Dry Skin**5%
*“Its very effective for dry skin”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“Its fragrance free”*
**Suitability Combination Skin**3%
*“It works great in my skin”*
### **What buyers complain about **
**Size-Overall**17%
*“Very tiny container”*
**Smell**14%
*“It smells bad”*
**Quality-Overall**7%
*“Low quality”*
**Moist/Dry**5%
*“Not a good moisturizer”*
**Thickness**5%
*“It's not quite as thick”*
**Allergies**5%
*“caused rash”*
**Value For Money**4%
*“Kinda expensive”*
**Leak-Proof**2%
*“Or leaking”*
**Product Condition**2%
*“arrived used”*
**Functionality-Overall**2%
*“didnt work”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**7%
**Smell**7%
**Product Condition**7%
**Leak-Proof**5%
**Value For Money**4%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Texture/Consistency-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is petroleum jelly tub profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the petroleum jelly tub niche?**
- 10 brands and 136 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in petroleum jelly tub?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.6%.
- **When does demand for petroleum jelly tub peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the petroleum jelly tub niche?**
- Listings span $3.41–$159.71; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 5,909 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)