---
title: "Perugia Italian Deruta Hand Soap — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perugia-italian-deruta-hand-soap"
last_updated: "2026-08-11T03:20:50.492Z"
locale: en
meta:
description: "Niche score 50/100 · $49K/yr market · 59K searches/yr · $21.71 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $49K/yr market · 59K searches/yr · $21.71 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Perugia Italian Deruta Hand Soap — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **perugia italian deruta hand soap**
**Worth a look**
Shows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list.
Market size 12Growth 40Conversion 48Competition 64Returns 97Price range 84Avg price 92Brand share 26Review moat 46Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.51–$74.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,909.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$49K**
$49K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, perugia italian deruta hand soap is a $49K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perugia italian deruta hand soap market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,383**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**8%**
- Nesti Dante51% - Home & Body Company22% - Deruta7% - LA FLORENTINA5% - AnatoliaDaphne4% - Hand Soap3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +11.8% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/perugia-italian-deruta-hand-soap/trend)
## **Top perugia italian deruta hand soap search terms**
- **italian soap**13K/yr+13.5%2.7% conv. - **nesti dante soap**11K/yr+11.2%6.0% conv. - **italian soaps from italy**7K/yr+46.3%2.5% conv. - **nesti dante**6K/yr-14.2%2.8% conv. - **sweet orange hand soap**5K/yr+21.7%3.1% conv. - **italian soap dispenser**5K/yr-0.8%0.5% conv. - **deruta**5K/yr+23.7%0.9% conv. - **perugia italian deruta hand soap**5K/yr+8.0%4.7% conv. - **deruta hand soap**3K/yr-1.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/perugia-italian-deruta-hand-soap/search-terms)
## **Top perugia italian deruta hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce**Nesti Dante**$9.83**4.6★7,022 rev](https://www.amazon.com/dp/B000ZLZ7WK) [2**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.07**4.7★692 rev](https://www.amazon.com/dp/B091V13C1M) [3**Nesti Dante IL Frutteto Soaps Gift Set 5.3 Ounce (Pack of 6)**Nesti Dante**$33.44**4.8★571 rev](https://www.amazon.com/dp/B001DWAIEW) [4**Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz**Deruta**$19.30**4.3★183 rev](https://www.amazon.com/dp/B084JF4TZN) [5**Nesti Dante Dolce Vivere Florentine Soap Collection 5.3 Ounce (Pack of 6)**Nesti Dante**$36.79**4.7★1,840 rev](https://www.amazon.com/dp/B00474TFK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**23 rev9mo ago](https://www.amazon.com/dp/B0FSTDX5L3) [**LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy**LA FLORENTINA**$22.09**13 rev1y ago](https://www.amazon.com/dp/B0DR3HXR53) [**Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon**Home & Body Company**$34.24**160 rev2y ago](https://www.amazon.com/dp/B0CRN7NWM4) [**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**182 rev2y ago](https://www.amazon.com/dp/B0CT1MKW96) [**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.07**692 rev2y ago](https://www.amazon.com/dp/B091V13C1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy**LA FLORENTINA**$22.09**3.9★**▲ 117%**](https://www.amazon.com/dp/B0DR3HXR53) [**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**4.4★**▲ 69%**](https://www.amazon.com/dp/B0FSTDX5L3) [**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**4.4★**▲ 65%**](https://www.amazon.com/dp/B0CT1MKW96) [**Nesti Dante Nesti dante il frutteto sweetening soap - peach and melon 8.8oz 8.8 Ounce**Nesti Dante**$8.49**4.5★**▲ 47%**](https://www.amazon.com/dp/B000HL6CEK) [**Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce**Nesti Dante**$9.83**4.6★**▲ 45%**](https://www.amazon.com/dp/B000ZLZ7WK)
**~~View all trending →~~**
## **What buyers say about perugia italian deruta hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Nice variety of fragrances”*
**Quality-Overall**9%
*“Great quality hand soap”*
**Lather**5%
*“This soap lathers beautifully”*
**Value For Money**5%
*“Good product and reasonable prices”*
**Dispensing Mechanism**4%
*“I also have a nice mosaic soap dispenser”*
**Soft Feel**4%
*“smooth”*
**Gifting Purpose**3%
*“Great gifts”*
**Design-Overall**3%
*“Easy aesthetic matching both bathroom and kitchen decors”*
**Ease Of Cleaning**1%
*“Easy top 3 of exfoliating bars”*
**Moist/Dry**1%
*“Doesnt dry your hands”*
### **What buyers complain about **
**Smell**23%
*“This bottle has no smell”*
**Leak-Proof**15%
*“leaking in the box”*
**Value For Money**6%
*“Overpriced”*
**Moist/Dry**3%
*“This soap was extremely drying”*
**Motor Power**3%
*“Pump doesnt work”*
**Functionality-Overall**3%
*“Doesnt work”*
**Lather**3%
*“Doesnt lather”*
**Dispensing Mechanism**2%
*“Damaged hand soap dispenser”*
**Quality-Overall**2%
*“Actually a bit cheap looking”*
**Size-Overall**2%
*“Big bar”*
### **Top return reasons **
**Smell**36%
**Leak-Proof**21%
**Motor Power**8%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Value For Money**3%
**Dispensing Mechanism**3%
**Quality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is perugia italian deruta hand soap profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the perugia italian deruta hand soap niche?**
- 12 brands and 149 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in perugia italian deruta hand soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.7%.
- **When does demand for perugia italian deruta hand soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the perugia italian deruta hand soap niche?**
- Listings span $5.51–$74.41; the average listing price is $21.71 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.
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