---
title: "Personna Razor Blades — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/personna-razor-blades"
last_updated: "2026-08-11T02:08:43.662Z"
locale: en
meta:
description: "Niche score 43/100 · $153K/yr market · 94K searches/yr · $18.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $153K/yr market · 94K searches/yr · $18.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personna Razor Blades — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **personna razor blades**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 22Conversion 83Competition 34Returns 100Price range 76Avg price 83Brand share 0Review moat 25Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.77–$47.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$153K**
$153K/yr · 94K searches
**Review moat**
**Bad****4,190.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, personna razor blades is a $153K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personna razor blades market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$146K–$183K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Personna48% - AccuTec44% - sasiga4% - Lotus2% - ASTRA2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -6.8% search growth over the last 90 days.
2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/personna-razor-blades/trend)
## **Top personna razor blades search terms**
- **personna razor blades**38K/yr+3.6%6.7% conv. - **persona blades**9K/yr+0.0%9.4% conv. - **personna double edge razor blades**11K/yr-32.3%6.9% conv. - **personna platinum razor blades**6K/yr+17.6%9.7% conv. - **personna gem razor blades**5K/yr-32.3%5.1% conv. - **personna blades**6K/yr-6.9%6.6% conv. - **personna**5K/yr-15.9%2.5% conv. - **persona razor blade**5K/yr-24.9%9.8% conv. - **persona razor blades**3K/yr+85.8%8.8% conv. - **persona platinum razor blades**3K/yr-6.7%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/personna-razor-blades/search-terms)
## **Top personna razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Personna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving**AccuTec**$23.15**4.6★80 rev](https://www.amazon.com/dp/B0G8V5BDWY) [2**Personna Hair Shaper Blades 10 Ea 10count (RZRB-PRSA-BP8820B)**Personna**$11.62**4.8★2,756 rev](https://www.amazon.com/dp/B000G1Q7RI) [3**Personna DE Stainless Steel Double Edge Blades - 2.875 Length 2 Width 1.0625 Height 100-Pack - 60-0257-NUPC**AccuTec**$22.65**4.6★57 rev](https://www.amazon.com/dp/B0BHF3XXCQ) [4**100 Personna Platinum Double Edge Razor Blades**Personna**$18.82**5.0★11 rev](https://www.amazon.com/dp/B0FL1DF3Y5) [5**Personna Double Edge Razor Blades in White Wrapper 100 count**Personna**$18.09**4.6★1,010 rev](https://www.amazon.com/dp/B071P4ZTZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving**AccuTec**$23.15**80 rev6mo ago](https://www.amazon.com/dp/B0G8V5BDWY) [**AccuTec Personna Hair Shaper Blade 12 CD/CT - 12 CT/CS - 5-Pack - Stainless Steel Blade 2.25 Inch Length 0.625 Inch Width - 60-0226-NUPC**AccuTec**$12.38**20 rev3y ago](https://www.amazon.com/dp/B0C7LMFNJN) [**100 Count Double Edge Razor Blades - Mens Safety Razor Blades for Shaving - Platinum Stainless Steel Double Razor Shaving Blades for Men for a Smooth Clean Shave**sasiga**$9.68**484 rev3y ago](https://www.amazon.com/dp/B0C2YMYVM4) [**Personna DE Stainless Steel Double Edge Blades - 2.875 Length 2 Width 1.0625 Height 100-Pack - 60-0257-NUPC**AccuTec**$22.65**57 rev3y ago](https://www.amazon.com/dp/B0BHF3XXCQ) [**100 Shaving Safety Razor Double Edge Blades of 10 Top Brands - Feather ASTRA PERSONNA.Sampler Pack**Lotus**$25.17**830 rev8y ago](https://www.amazon.com/dp/B07FC3MPK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AccuTec Personna Hair Shaper Blade 12 CD/CT - 12 CT/CS - 5-Pack - Stainless Steel Blade 2.25 Inch Length 0.625 Inch Width - 60-0226-NUPC**AccuTec**$12.38**4.8★**▲ 111%**](https://www.amazon.com/dp/B0C7LMFNJN) [**50 Personna Platinum Double Edge Razor Blades**Personna**$13.09**4.6★**▲ 70%**](https://www.amazon.com/dp/B0FL1BWB22) [**Personna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving**AccuTec**$23.15**4.6★**▲ 60%**](https://www.amazon.com/dp/B0G8V5BDWY) [**100 Personna Platinum Double Edge Razor Blades**Personna**$18.82**5.0★**▲ 46%**](https://www.amazon.com/dp/B0FL1DF3Y5) [**200 Personna Platinum Double Edge Razor Blades**Personna**$30.04**5.0★**▲ 35%**](https://www.amazon.com/dp/B0FL1BXFDF)
**~~View all trending →~~**
## **What buyers say about personna razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“good value”*
**Quality-Overall**20%
*“A very good blade”*
**Soft Feel**10%
*“Smooth”*
**Durability**9%
*“Good and held up well”*
**Locally Manufactured**7%
*“has been on the market in the US for a while”*
**Advertised Vs Actual Product**5%
*“As Described”*
**Allergies**5%
*“No irritation”*
**Comfort-Overall**4%
*“comfortable”*
**Size-Overall**2%
*“These do fit”*
**Suitability Combination Skin**2%
*“sensitive skin like I do these are the ones you need”*
### **What buyers complain about **
**Quality-Overall**27%
*“Quality Control Problem”*
**Value For Money**12%
*“Expensive,”*
**Sensitivity-Overall**8%
*“Too many passes are one of the reasons for the blade burn sensation after shaving”*
**Allergies**5%
*“I have sensitive skin”*
**Ease Of Use**5%
*“Not even good enough for one use”*
**Durability**5%
*“Last box lasted 10 years of shaves”*
**Strength**3%
*“they felt flimsy at first”*
**Residue**3%
*“Glue residue”*
**Advertised Vs Actual Product**3%
*“Misleading advertising”*
**Hard Feel**3%
*“Not so sharp”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**14%
**Value For Money**14%
**Defective Material/Parts**11%
**Product Condition**9%
**Functionality-Overall**6%
**Compatibility-Overall**6%
**Suitability Short Hair**4%
**Sensitivity-Overall**4%
**Certifications**3%
## **Common questions**
- **Is personna razor blades profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the personna razor blades niche?**
- 5 brands and 54 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in personna razor blades?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Sensitivity-Overall. The return rate is 0.1%.
- **What does it cost to enter the personna razor blades niche?**
- Listings span $4.77–$47.33; the average listing price is $18.30 (sweet spot $15–$100). The average incumbent carries 4,191 reviews — the moat a new listing must climb.
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