---
title: "Personal Groomer for Men — $648K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/personal-groomer-for-men"
last_updated: "2026-08-11T03:17:35.034Z"
locale: en
meta:
description: "Niche score 40/100 · $648K/yr market · 263K searches/yr · $76.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $648K/yr market · 263K searches/yr · $76.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personal Groomer for Men — $648K/yr Amazon US Niche (2026) - Flapen"
---
# **personal groomer for men**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 21Conversion 40Competition 20Returns 57Price range 57Avg price 84Brand share 5Review moat 20Quality gap 58
**Avg price**
**Great****$76.61**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$648K**
$648K/yr · 263K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$10.48–$160.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,757.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, personal groomer for men is a $648K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personal groomer for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$460K–$613K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Wahl Professional64% - Wahl17% - Andis7% - Ufree6% - Solati4% - YOGINGO2%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -8.5% search growth over the last 90 days.
5K4KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/personal-groomer-for-men/trend)
## **Top personal groomer for men search terms**
- **wahl detailer**57K/yr+10.0%3.3% conv. - **t blade trimmer for men**45K/yr+0.4%2.2% conv. - **wahl detailer trimmer**51K/yr-35.8%3.0% conv. - **detailer trimmer**21K/yr-4.8%1.9% conv. - **professional trimmer**13K/yr-4.9%0.6% conv. - **wahl detailer li**6K/yr+91.3%2.9% conv. - **patillera**8K/yr-3.8%0.1% conv. - **hair shavers**5K/yr+0.4%0.3% conv. - **line up trimmer for men**4K/yr-10.8%1.5% conv. - **wahl 5 star cordless detailer li**2K/yr-3.2%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/personal-groomer-for-men/search-terms)
## **Top personal groomer for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$130K30%$194K40%$259K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wahl Professional 5 Star Cordless Detailer Li Trimmer T Wide Blade Lithium-Ion Battery 100 Min Runtime for Hair & Beard with Charging Stand (Red)**Wahl Professional**$137.95**4.6★7,192 rev](https://www.amazon.com/dp/B07ZRSD349) [2**Wahl Professional Detailer Trimmer Burgundy Adjustable T-Blade Corded Lightweight Rotary Motor Includes 3 Guides and Accessories**Wahl Professional**$85.94**4.5★9,245 rev](https://www.amazon.com/dp/B000H7O5M0) [3**Wahl Edge Pro Bump Free Corded Beard Trimmer for Men Touch Up Trimmer & Grooming Detailer Kit Perfect for Edging Beards Mustaches Hair & Stubble Model 9686-300**Wahl**$35.58**4.3★13,601 rev](https://www.amazon.com/dp/B01G7QXQV0) [4**Wahl Professional 5 Star Gold Cordless Detailer High Precision Trimmer Lithium Ion Battery**Wahl Professional**$160.44**4.6★7,192 rev](https://www.amazon.com/dp/B0BFG2NWZ1) [5**Andis 04780 Professional T-Outliner Beard & Hair Trimmer for Men with Carbon Steel T-Blade Bump Free Technology Corded Electric Beard Trimmer GTO Grey**Andis**$60.51**4.6★33,465 rev](https://www.amazon.com/dp/B0BJ15Z14D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOGINGO Professional Hair Trimmer for Men Cordless Rechargeable Beard Trimmer Hair Clippers for Men Metal Body Cutting Grooming Kit Beard Shaver Barbershop Bronze**YOGINGO**$10.48**6,694 rev2y ago](https://www.amazon.com/dp/B0D76CBC89) [**Wahl Professional Align Trimmer High-Performance Cordless Trimmer with 180-Minute Run Time Lithium Ion**Wahl Professional**$112.21**333 rev2y ago](https://www.amazon.com/dp/B0CV9JWD39) [**Wahl USA Pro Series High Visibility Skeleton Style Trimmer Lithium-Ion Cordless USB Rechargeable All in One Shaving & Close Cutting Beard Trimmer for Men with Near Zero Gap Blade 3026018**Wahl**$134.52**1,668 rev2y ago](https://www.amazon.com/dp/B0CKWKL3DT) [**Andis 74150 GTX-EXO Professional Cord/Cordless Lithium-ion Electric Beard & Hair Trimmer with Charging Stand Black**Andis**$116.34**2,037 rev3y ago](https://www.amazon.com/dp/B0BZTGL6LG) [**Ufree Beard Trimmer for Men Electric Razor Shaver Cordless Hair Clipper Shaving Kit for Mustache Body Nose Ear Hair Facial Adjustable Beard Grooming Kit Father Birthday Gifts for Men Husband Dad**Ufree**$35.13**16,185 rev3y ago](https://www.amazon.com/dp/B0BMKLJW22)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Solati Hair Clippers for Men Professional Hair Trimmer Zero Gapped T-Blade Trimmer Cordless Rechargeable Edgers Clippers Electric Beard Trimmer Shaver Hair Cutting Kit with LCD Display Gifts for Men**Solati**$21.93**4.4★**▲ 104%**](https://www.amazon.com/dp/B08G85BDWL) [**Wahl Professional 5 Star Cordless Detailer Li Trimmer T Wide Blade Lithium-Ion Battery 100 Min Runtime for Hair & Beard with Charging Stand (Red)**Wahl Professional**$137.95**4.6★**▲ 24%**](https://www.amazon.com/dp/B07ZRSD349) [**Wahl Edge Pro Bump Free Corded Beard Trimmer for Men Touch Up Trimmer & Grooming Detailer Kit Perfect for Edging Beards Mustaches Hair & Stubble Model 9686-300**Wahl**$35.58**4.3★**▲ 17%**](https://www.amazon.com/dp/B01G7QXQV0) [**Wahl USA Stainless Steel Lithium-Ion Cordless Beard Trimmer for Men - Rechargeable All in One Mens Beard Trimmer with Rotary Ear & Nose Trimmer & Detail Trimmer - Model 9818A**Wahl**$65.79**4.3★**▲ 14%**](https://www.amazon.com/dp/B0058SY1XQ) [**Wahl Professional Detailer Trimmer Burgundy Adjustable T-Blade Corded Lightweight Rotary Motor Includes 3 Guides and Accessories**Wahl Professional**$85.94**4.5★**— 7%**](https://www.amazon.com/dp/B000H7O5M0)
**~~View all trending →~~**
## **What buyers say about personal groomer for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Its got a lot of quality built in”*
**Value For Money**14%
*“Great deal”*
**Ease Of Use**6%
*“Easy to hold”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**5%
*“It works really well”*
**Charging**4%
*“quick charging”*
**Battery Life**4%
*“Battery life is great”*
**Add-Ons/Attachments**4%
*“easy to switch attachments”*
**Cutting/Trimming**3%
*“Cuts smoothly”*
**Durability**3%
*“They are also very durable and should last decades if properly cleaned and maintained”*
### **What buyers complain about **
**Durability**22%
*“Did not last”*
**Charging**16%
*“Stopped Charging”*
**Quality-Overall**13%
*“Quality control was not up to par for this item”*
**Functionality-Overall**6%
*“Doesnt work well”*
**Value For Money**5%
*“WASTE OF MONEY”*
**Battery Life**3%
*“battery died quick”*
**Product Condition**3%
*“Used product”*
**Add-Ons/Attachments**2%
*“Attachments can be flimsy”*
**Size-Overall**2%
*“The size is on the larger side”*
**Hair Related**2%
*“Constantly pulls hair”*
### **Top return reasons **
**Functionality-Overall**20%
**Defective Material/Parts**12%
**Advertised Vs Actual Product**10%
**Charging**9%
**Product Condition**7%
**Suitability Short Hair**6%
**Size-Overall**6%
**Value For Money**5%
**Quality-Overall**4%
**Durability**3%
## **Common questions**
- **Is personal groomer for men profitable to sell on Amazon United States?**
- The niche generates $648K/yr across 13 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the personal groomer for men niche?**
- 6 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in personal groomer for men?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.7%.
- **What does it cost to enter the personal groomer for men niche?**
- Listings span $10.48–$160.44; the average listing price is $76.61 (sweet spot $15–$100). The average incumbent carries 12,758 reviews — the moat a new listing must climb.
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