---
title: "Permanent Eyeliner — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/permanent-eyeliner"
last_updated: "2026-08-11T02:51:37.644Z"
locale: en
meta:
description: "Niche score 42/100 · $76K/yr market · 84K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $76K/yr market · 84K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Permanent Eyeliner — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **permanent eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 77Competition 26Returns 96Price range 59Avg price 50Brand share 11Review moat 17Quality gap 73
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.69–$25.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.05**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$76K**
$76K/yr · 84K searches
**Review moat**
**Bad****19,246.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, permanent eyeliner is a $76K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **permanent eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- MAYBELLINE81% - Kat Von D7% - REVLON3% - KVD2% - Wonderskin2% - NYX PROFESSIONAL MAKEUP2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/permanent-eyeliner/trend)
## **Top permanent eyeliner search terms**
- **tattoo eyeliner**39K/yr+6.5%6.7% conv. - **tatoo eyeliner pencil**14K/yr-29.3%7.3% conv. - **eyeliner tattoo**12K/yr-1.1%2.8% conv. - **tattoo liner**7K/yr+0.6%6.0% conv. - **tattoo eyeliner waterproof**7K/yr-15.9%6.4% conv. - **tattoo eye liner**3K/yr-4.9%7.3% conv. - **tattoo liner eyeliner**2K/yr-78.5%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/permanent-eyeliner/search-terms)
## **Top permanent eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner Blendable Smudge Resistant Matte Eyeliner For Up To 36HR Wear Pitch Black (Smokey Black) Packaging May Vary**MAYBELLINE**$8.53**4.5★9,764 rev](https://www.amazon.com/dp/B08L64PCJX) [2**Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Bold Brown 1 Count**MAYBELLINE**$8.14**4.4★36,243 rev](https://www.amazon.com/dp/B07GX7TD34) [3**MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Metallic Nights 0.04 oz**MAYBELLINE**$8.34**4.4★36,243 rev](https://www.amazon.com/dp/B09Y1KJ1FL) [4**Maybelline Tattoo Studio Ink Pen Eyeliner Waterproof & Smudge Resistant Liner Up to 24 Hours Eye Makeup Wear Jet Black 1 Count**MAYBELLINE**$9.20**4.4★3,018 rev](https://www.amazon.com/dp/B0BC29FBLG) [5**Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Striking Navy 1 Count**MAYBELLINE**$7.69**4.4★36,243 rev](https://www.amazon.com/dp/B07GXCVGJN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear Black Track 1 Count**MAYBELLINE**$7.81**1,129 rev1y ago](https://www.amazon.com/dp/B0DZJ29M28) [**Nahrin Beauty Eye Liner wings Long lasting Eye Liner Wings Black Color Semi-Matte Finish 24 pairs**Nahrin Beauty**$21.67**9 rev2y ago](https://www.amazon.com/dp/B0D83GQ67T) [**KVD Mini Tattoo Liner - Trooper Black - Satin Black Waterproof Liquid Eyeliner UltraPrecise Brush Tip SmudgeResistant AllDay Wear Vegan & CrueltyFree**KVD**$14.53**102 rev2y ago](https://www.amazon.com/dp/B0CCPGNKZJ) [**MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Determined (Dark Brown Matte)**MAYBELLINE**$8.31**3,622 rev3y ago](https://www.amazon.com/dp/B0BZ9N2G8S) [**Wonderskin Eyeliner Pencil 1440 Longwear Deep Black Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Liquorice)**Wonderskin**$16.32**8,167 rev3y ago](https://www.amazon.com/dp/B0BSR2ZBK1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nahrin Beauty Eye Liner wings Long lasting Eye Liner Wings Black Color Semi-Matte Finish 24 pairs**Nahrin Beauty**$21.67**4.1★**▲ 226%**](https://www.amazon.com/dp/B0D83GQ67T) [**Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Striking Navy 1 Count**MAYBELLINE**$7.69**4.4★**▲ 58%**](https://www.amazon.com/dp/B07GXCVGJN) [**KVD Mini Tattoo Liner - Trooper Black - Satin Black Waterproof Liquid Eyeliner UltraPrecise Brush Tip SmudgeResistant AllDay Wear Vegan & CrueltyFree**KVD**$14.53**3.9★**▲ 32%**](https://www.amazon.com/dp/B0CCPGNKZJ) [**BEPHOLAN Black Gel Eyeliner Pencil Waterproof Smudge Proof Eyeliner Long-Lasting Matte Eye Liner Retractable with Built-in Sharpener for Waterline & Daily Makeup (BLACK)**BEPHOLAN**$8.53**4.3★**▲ 31%**](https://www.amazon.com/dp/B0BSGZK36W) [**Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Bold Brown 1 Count**MAYBELLINE**$8.14**4.4★**▲ 16%**](https://www.amazon.com/dp/B07GX7TD34)
**~~View all trending →~~**
## **What buyers say about permanent eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**16%
*“It does last much much longer than your typical eyeliner”*
**Smudge Resistance**10%
*“lasts all day without smudging”*
**Durability**10%
*“Stays in all day”*
**Color**9%
*“color is pretty”*
**Quality-Overall**9%
*“It appears to be well made”*
**Soft Feel**6%
*“Smooth and creamy”*
**Ease Of Application**5%
*“Easy to apply”*
**Advertised Vs Actual Product**4%
*“Does what it claims”*
**Ease Of Use**3%
*“Goes on easy”*
**Value For Money**3%
*“Great for the price”*
### **What buyers complain about **
**Durability**18%
*“Breaks easily”*
**Smudge Resistance**15%
*“Not smear proof”*
**Value For Money**8%
*“more expensive”*
**Water Resistance**7%
*“NOT WATERPROOF”*
**Advertised Vs Actual Product**7%
*“Didnt work as advertised”*
**Eyeliner Quality**7%
*“Unfortunately, the eyeliner was very dissapointing”*
**Functionality-Overall**5%
*“now barely works”*
**Moist/Dry**3%
*“It is dry”*
**Quality-Overall**3%
*“Bad quality”*
**Allergies**3%
*“it instantly irritated my skin”*
### **Top return reasons **
**Eyeliner Quality**35%
**Advertised Vs Actual Product**11%
**Color**10%
**Water Resistance**7%
**Functionality-Overall**6%
**Moist/Dry**6%
**Durability**4%
**Defective Material/Parts**3%
**Smudge Resistance**3%
**Value For Money**2%
## **Common questions**
- **Is permanent eyeliner profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the permanent eyeliner niche?**
- 8 brands and 125 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in permanent eyeliner?**
- Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 0.8%.
- **When does demand for permanent eyeliner peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the permanent eyeliner niche?**
- Listings span $7.69–$25.51; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 19,247 reviews — the moat a new listing must climb.
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