---
title: "Products — perm - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perm/products"
last_updated: "2026-08-11T07:45:30.583Z"
locale: en
meta:
  description: "Niche score 60/100 · $707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — perm - Flapen"
---

# **perm**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 30Conversion 70Competition 57Returns 94Price range 65Avg price 61Brand share 40Review moat 45Quality gap 76

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$707K**

$707K/yr · 829K searches

**Price range**

**Good****$7.24–$29.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.28**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,991.7**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

## Products