---
title: "Search terms — perfumes for women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perfumes-for-women/search-terms"
last_updated: "2026-08-11T05:37:10.589Z"
locale: en
meta:
  description: "Niche score 64/100 · $26.8M/yr market · 56.8M searches/yr · $30.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $26.8M/yr market · 56.8M searches/yr · $30.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — perfumes for women - Flapen"
---

# **perfumes for women**

**Launch it**

A $26.8M/yr market growing +4.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 31Conversion 19Competition 88Returns 99Price range 64Avg price 95Brand share 56Review moat 22Quality gap 47

**Market size**

**Incredible****$26.8M**

$26.8M/yr · 56.8M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.66**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Good****$4.94–$137.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,328.36**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Search terms