---
title: "Search terms — perfume travel refillable - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perfume-travel-refillable/search-terms"
last_updated: "2026-08-11T03:18:13.846Z"
locale: en
meta:
  description: "Niche score 58/100 · $2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — perfume travel refillable - Flapen"
---

# **perfume travel refillable**

**Worth a look**

Shows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 25Conversion 71Competition 42Returns 88Price range 28Avg price 23Brand share 64Review moat 44Quality gap 67

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 4.1M searches

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,050.04**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.12–$19.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.30**

avg listing price — sweet spot $15–$100

## Search terms