---
title: "Search terms — perfume discovery set - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perfume-discovery-set/search-terms"
last_updated: "2026-08-11T02:56:35.129Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — perfume discovery set - Flapen"
---

# **perfume discovery set**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 24Conversion 52Competition 69Returns 96Price range 76Avg price 95Brand share 19Review moat 69Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.24**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.1M searches

**Price range**

**Great****$5.14–$117.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****742**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Search terms