---
title: "Perfume and Lotion Set — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/perfume-and-lotion-set"
last_updated: "2026-08-11T01:57:54.627Z"
locale: en
meta:
description: "Niche score 49/100 · $138K/yr market · 220K searches/yr · $28.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $138K/yr market · 220K searches/yr · $28.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Perfume and Lotion Set — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **perfume and lotion set**
**Skip it**
A deep review moat (7,652 avg reviews) — this niche doesn't clear our bar today.
Market size 30Growth 44Conversion 27Competition 65Returns 98Price range 90Avg price 95Brand share 31Review moat 23Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.30–$92.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 220K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,652.31**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, perfume and lotion set is a $138K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perfume and lotion set market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$172K–$229K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**164**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 80%
**Open market**
**11%**
- Victoria's Secret47% - Sol de Janeiro28% - BODY & EARTH5% - BBlove3% - Baylis & Harding3% - LUCOTIYA2% - Open — no brand owns it (9 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — +15.2% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/perfume-and-lotion-set/trend)
## **Top perfume and lotion set search terms**
- **perfume and lotion set**43K/yr+7.6%0.9% conv. - **lotion and perfume set**32K/yr+6.8%1.0% conv. - **mothers day perfume gift sets**5K/yr>1,000%0.6% conv. - **bare vanilla lotion**16K/yr-13.2%6.2% conv. - **jet set**15K/yr-8.8%1.8% conv. - **perfume lotion set**14K/yr+8.9%0.9% conv. - **estuche de perfume para mujer**10K/yr+30.9%0.1% conv. - **sol de janeiro 62 set**19K/yr-15.0%2.4% conv. - **lotion perfume set**8K/yr+10.9%0.8% conv. - **victoria secret vanilla lotion**7K/yr-10.0%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/perfume-and-lotion-set/search-terms)
## **Top perfume and lotion set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$21K20%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Bare Vanilla Nourishing Hand & Body Lotion for Women Notes of Soft Cashmere (8 oz)**Victoria's Secret**$16.41**4.7★6,827 rev](https://www.amazon.com/dp/B07JYFQPH2) [2**Sol de Janeiro Bum Bum Jet Set**Sol de Janeiro**$30.12**4.7★19,389 rev](https://www.amazon.com/dp/B0B4HKNDLQ) [3**Victorias Secret Bare Vanilla Mist & Lotion Set**Victoria's Secret**$29.42**4.7★1,902 rev](https://www.amazon.com/dp/B0B3ZJRK8C) [4**BODY & EARTH Body Mist Gift Set - Spa Gifts for Women Perfume Body Lotion and Body Scrub in a Lavender Dreams Box- Perfect Birthday Gifts for Moms and Special Occasions Unique Gift Ideas for Her**BODY & EARTH**$10.37**4.5★961 rev](https://www.amazon.com/dp/B0C1P5F56K) [5**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**4.7★19,389 rev](https://www.amazon.com/dp/B0DS6L2L3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Holler And Glow Back To Bondi Pink Dragon Fruit Body Mist & Body Butter Duo Body Spray & Hair Perfume Vacation Lotion For Dry Skin Must Have For Women & Teen Girls Long Lasting 2 Piece Gift Set**Holler & Glow**$14.70**11 rev3mo ago](https://www.amazon.com/dp/B0GTXF53K3) [**Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.**Sol de Janeiro**$60.56**50 rev6mo ago](https://www.amazon.com/dp/B0FHP93674) [**Womens Perfume Set: 4 Floral and Fruity Fragrances in a Gift Box 105(25ml x3 +30ml) ml Total (3.5oz). Perfect for Gifting or Personal use Elegant and Timeless Scents for any Accasions**Generic**$25.17**263 rev1y ago](https://www.amazon.com/dp/B0FGNLMHDT) [**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**19,389 rev1y ago](https://www.amazon.com/dp/B0DS6L2L3D) [**Bath and Body Gift Set for Women and Girls 2PC Travel Size Self Care Spa Kit with Body Lotion and Body Mist Spray Japanese Cherry Blossom Floral Scent Gift for Teens Mom Bride Friends**BBlove**$12.36**244 rev1y ago](https://www.amazon.com/dp/B0DR99DR43)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holler And Glow Back To Bondi Pink Dragon Fruit Body Mist & Body Butter Duo Body Spray & Hair Perfume Vacation Lotion For Dry Skin Must Have For Women & Teen Girls Long Lasting 2 Piece Gift Set**Holler & Glow**$14.70**4.0★**▲ 514%**](https://www.amazon.com/dp/B0GTXF53K3) [**Womens Perfume Set: 4 Floral and Fruity Fragrances in a Gift Box 105(25ml x3 +30ml) ml Total (3.5oz). Perfect for Gifting or Personal use Elegant and Timeless Scents for any Accasions**Generic**$25.17**4.0★**▲ 288%**](https://www.amazon.com/dp/B0FGNLMHDT) [**Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.**Sol de Janeiro**$60.56**4.5★**▲ 266%**](https://www.amazon.com/dp/B0FHP93674) [**Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Pamper Present Gift Set For Women - Vegan Friendly**Baylis & Harding**$9.30**4.7★**▲ 115%**](https://www.amazon.com/dp/B0C7HLHGRV) [**Victorias Secret Love Spell Mist & Lotion Set**Victoria's Secret**$28.83**4.7★**▲ 77%**](https://www.amazon.com/dp/B010BTW516)
**~~View all trending →~~**
## **What buyers say about perfume and lotion set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Clean Smell”*
**Moist/Dry**8%
*“Dries quickly”*
**Soft Feel**6%
*“Keeps your skin soft”*
**Quality-Overall**6%
*“Great Quality Lotion”*
**Gifting Purpose**4%
*“Great gift”*
**Value For Money**4%
*“is affordable”*
**Suitability Dry Skin**2%
*“Perfect for dry skin”*
**Size-Overall**2%
*“Nice size for the price”*
**Absorbency**1%
*“very absorbent”*
**Advertised Vs Actual Product**1%
*“exactly what I wanted”*
### **What buyers complain about **
**Smell**36%
*“Hate the smell”*
**Size-Overall**6%
*“Super small”*
**Motor Power**4%
*“Pump will not work”*
**Value For Money**4%
*“Too expensive”*
**Durability**4%
*“The pump broke within one month”*
**Moist/Dry**2%
*“Not as moisturizing as I had hoped”*
**Leak-Proof**2%
*“leaked everywhere”*
**Ease Of Use**2%
*“I simply can't use it”*
**Advertised Vs Actual Product**2%
*“its actually a bit misleading”*
**Allergies**2%
*“Allergic reaction”*
### **Top return reasons **
**Smell**47%
**Motor Power**21%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Leak-Proof**5%
**Size-Overall**4%
**Value For Money**3%
**Product Condition**2%
**Moist/Dry**2%
**Quality-Overall**1%
## **Common questions**
- **Is perfume and lotion set profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 39 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the perfume and lotion set niche?**
- 15 brands and 164 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in perfume and lotion set?**
- Top complaints mined from reviews: Smell, Size-Overall, Motor Power. The return rate is 0.4%.
- **What does it cost to enter the perfume and lotion set niche?**
- Listings span $9.30–$92.36; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 7,652 reviews — the moat a new listing must climb.
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