---
title: "Peppermint Perfume — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/peppermint-perfume"
last_updated: "2026-08-06T13:07:08.245Z"
locale: en
meta:
description: "Niche score 53/100 · $58K/yr market · 78K searches/yr · $17.62 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $58K/yr market · 78K searches/yr · $17.62 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peppermint Perfume — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **peppermint perfume**
**Worth a look**
Shows low returns (0.2%), but a small market ($58K/yr) keeps it on the watch list.
Market size 14Growth 21Conversion 52Competition 75Returns 99Price range 74Avg price 82Brand share 57Review moat 47Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.62**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$5.03–$42.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,773.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$58K**
$58K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, peppermint perfume is a $58K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peppermint perfume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,288**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**191**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 88%
**Open market**
**24%**
- Bath & Body Works39% - Tree Hut16% - Gya Labs6% - Nature's Truth5% - Aura Cacia5% - Forever 215%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/peppermint-perfume/trend)
## **Top peppermint perfume search terms**
- **peppermint body spray**14K/yr+32.6%5.3% conv. - **twisted peppermint bath and body works**18K/yr-27.9%3.6% conv. - **mint perfume**9K/yr+2.3%1.0% conv. - **peppermint perfume**15K/yr-4.8%1.7% conv. - **mint body spray**5K/yr+10.3%3.4% conv. - **twisted peppermint**8K/yr-37.4%3.3% conv. - **bath and body works twisted peppermint**5K/yr-26.2%1.7% conv. - **bath and body works peppermint**4K/yr+1.6%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/peppermint-perfume/search-terms)
## **Top peppermint perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Merry Mint Hair & Body Mist Spritz On for a Refreshed Feel or Layer with Your Favorite Scents Versatile Body Spray Limited Edition Holiday 6 Fl Oz.**Tree Hut**$10.52**4.3★103 rev](https://www.amazon.com/dp/B0FM4FJ43M) [2**Bath and Body Works - Twisted Peppermint - Fine Fragrance Mist and Ultra Shea Body Cream - Full Size Winter 2019**Bath & Body Works**$23.85**4.5★98 rev](https://www.amazon.com/dp/B081D9VSSQ) [3**Gya Labs Peppermint Hydrosol - 3.4 Fl Oz - Hydrating Face & Body Mist for Skin Toner & Hair Refresher - As Pillow Room & Linen Spray for Fresh Scent**Gya Labs**$10.57**4.2★3,889 rev](https://www.amazon.com/dp/B076TSNSCK) [4**Natures Truth Peppermint Essential Oil Spray | 2.4 Fluid Ounces | for Aromatherapy | Plant Based Non-GMO & Gluten Free**Nature's Truth**$8.02**4.6★1,367 rev](https://www.amazon.com/dp/B06WWFCZF2) [5**Aura Cacia Room and Body Mist Refreshing Peppermint 4 Fluid Ounce**Aura Cacia**$9.90**4.3★363 rev](https://www.amazon.com/dp/B003VC8M9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silk Road Organic Peppermint Essential Oil Spray for Head Tension Nausea Morning Sickness Energy & Focus - 1 oz. USDA Certified Body Spray - Always Pure Always Organic**Silk Road Organic**$15.10**7,124 rev7mo ago](https://www.amazon.com/dp/B0G61XPYQ3) [**Tree Hut Merry Mint Hair & Body Mist Spritz On for a Refreshed Feel or Layer with Your Favorite Scents Versatile Body Spray Limited Edition Holiday 6 Fl Oz.**Tree Hut**$10.52**103 rev8mo ago](https://www.amazon.com/dp/B0FM4FJ43M) [**Tree Hut Mini Merry Mint Hair & Body Mist Refreshing Body Spray Layer with Favorite Scents Travel Size 1.26 fl oz**Tree Hut**$5.03**149 rev8mo ago](https://www.amazon.com/dp/B0FS2C1G6C) [**Sol de Janeiro Cheirosa 39 Limited Edition Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$23.80**1,028 rev10mo ago](https://www.amazon.com/dp/B0FJG5WLT2) [**Atralia Absolute Chill 100ml EDP Citrus Mint Perfume for Men & Women | Green Lemon Mint Orange Blackcurrant | Summer Fresh Long-Lasting Fragrance**Atralia**$28.33**455 rev11mo ago](https://www.amazon.com/dp/B0FLM7YRD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silk Road Organic Peppermint Essential Oil Spray for Head Tension Nausea Morning Sickness Energy & Focus - 1 oz. USDA Certified Body Spray - Always Pure Always Organic**Silk Road Organic**$15.10**4.4★**▲ 513%**](https://www.amazon.com/dp/B0G61XPYQ3) [**Bath and Body Works Peppermint Bark Truffle Fine Body Fragrance Mist 8 Fluid Ounce (Peppermint Bark Truffle)**Bath & Body Works**$12.46**4.7★**▲ 248%**](https://www.amazon.com/dp/B0GDN19DWL) [**Natures Truth Peppermint Essential Oil Spray | 2.4 Fluid Ounces | for Aromatherapy | Plant Based Non-GMO & Gluten Free**Nature's Truth**$8.02**4.6★**▲ 130%**](https://www.amazon.com/dp/B06WWFCZF2) [**Atralia Absolute Chill 100ml EDP Citrus Mint Perfume for Men & Women | Green Lemon Mint Orange Blackcurrant | Summer Fresh Long-Lasting Fragrance**Atralia**$28.33**4.4★**▲ 106%**](https://www.amazon.com/dp/B0FLM7YRD6) [**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Rosemary-Mint Scent - 4 fl oz**Zum**$12.55**4.2★**▲ 87%**](https://www.amazon.com/dp/B000DT7FUQ)
**~~View all trending →~~**
## **What buyers say about peppermint perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Soft fragrance”*
**Quality-Overall**6%
*“Excellent Product”*
**Value For Money**5%
*“Great deal”*
**Durability**3%
*“Its strong and lasts a long time”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Efficiency**2%
*“Effective & great”*
**Ease Of Use**1%
*“Easy to use”*
**Size-Overall**1%
*“Nice size”*
**Suitability Hot Weather**1%
*“Its great for hot weather”*
**Soft Feel**1%
*“coconut and creamy”*
### **What buyers complain about **
**Smell**55%
*“Scent does not last long”*
**Durability**7%
*“Doesn't last”*
**Value For Money**6%
*“Not worth the price”*
**Leak-Proof**3%
*“Leaky bottle”*
**Size-Overall**2%
*“The stick is small”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Strength**1%
*“this time it is not as strong as it used to be”*
**Quality-Overall**1%
*“Its so cheap”*
**Allergies**1%
*“Allergic Reaction”*
**Oily/Greasy**1%
*“Oil”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**19%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Value For Money**2%
**Defective Material/Parts**2%
**Strength**2%
**Oily/Greasy**2%
**Product Condition**1%
## **Common questions**
- **Is peppermint perfume profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 32 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the peppermint perfume niche?**
- 18 brands and 191 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in peppermint perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for peppermint perfume peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the peppermint perfume niche?**
- Listings span $5.03–$42.78; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.
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