---
title: "Peppermint Lotion — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/peppermint-lotion"
last_updated: "2026-08-11T01:35:06.588Z"
locale: en
meta:
description: "Niche score 53/100 · $193K/yr market · 203K searches/yr · $16.72 avg price. Soft demand (+0.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $193K/yr market · 203K searches/yr · $16.72 avg price. Soft demand (+0.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peppermint Lotion — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **peppermint lotion**
**Worth a look**
Shows low returns (0.8%), but soft demand (+0.4% this quarter) keeps it on the watch list.
Market size 38Growth 26Conversion 64Competition 58Returns 96Price range 73Avg price 79Brand share 37Review moat 37Quality gap 52
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.65–$45.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$193K**
$193K/yr · 203K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,779**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peppermint lotion is a $193K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peppermint lotion market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$167K–$209K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#536**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**816**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**13%**
- Dr. Bronner's57% - Hempz7% - J.R. Watkins6% - Essentially KateS6% - Native6% - Plant Therapy4% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/peppermint-lotion/trend)
## **Top peppermint lotion search terms**
- **peppermint lotion**62K/yr+16.2%4.2% conv. - **dr bronners lotion**36K/yr-5.1%4.0% conv. - **dr bronners body lotion**21K/yr-21.6%4.7% conv. - **dr bronner lotion**16K/yr-7.9%4.7% conv. - **mint lotion**13K/yr+18.9%3.9% conv. - **peppermint body lotion**15K/yr+24.7%4.5% conv. - **peppermint lotion for body**8K/yr+29.3%8.7% conv. - **peppermint moisturizer**3K/yr+57.1%0.1% conv. - **mint body lotion**4K/yr+12.8%5.0% conv. - **dr bronner body lotion**4K/yr-9.0%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/peppermint-lotion/search-terms)
## **Top peppermint lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$39K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Bronners Organic Lotion (Peppermint 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO**Dr. Bronner's**$16.90**4.2★6,035 rev](https://www.amazon.com/dp/B001HITLQI) [2**Dr. Bronners Organic Lotion (Orange Lavender 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO**Dr. Bronner's**$16.40**4.2★6,035 rev](https://www.amazon.com/dp/B0011DMVL6) [3**Dr. Bronners Organic Lotion (Patchouli Lime 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO**Dr. Bronner's**$16.67**4.2★6,035 rev](https://www.amazon.com/dp/B000E3FIX2) [4**Dr Bronners Organic Peppermint Hand and Body Lotion Made with Organic Oils Used for Face and Body Certified Fair Trade & Vegan Friendly 236ml Recycled Bottle**Dr. Bronner's**$17.56**4.3★149 rev](https://www.amazon.com/dp/B07H37L9XM) [5**J.R. Watkins Daily Moisturizing Body Lotion Peppermint 18 fl oz 2 Pack**J.R. Watkins**$22.61**4.4★166 rev](https://www.amazon.com/dp/B0FC3NRVPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula**Essentially KateS**$9.52**1,952 rev5mo ago](https://www.amazon.com/dp/B0GJ68MWF4) [**Weleda Skin Food Body Lotion**Weleda**$13.84**165 rev7mo ago](https://www.amazon.com/dp/B0G6K1CN26) [**California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz**California Naturals**$16.20**212 rev7mo ago](https://www.amazon.com/dp/B0G4G424P6) [**Essentially KateS Peppermint + Eucalyptus Cooling Blend Cream Lotion 4 Fl Oz - enriched with Ceramide 1 3 and 6II - Soothing After Physical Activity - Providing comfort for overworked muscles.**Essentially KateS**$9.17**2,608 rev9mo ago](https://www.amazon.com/dp/B0FS2B3N83) [**Hempz Pink Peppermint Meringue Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition**Hempz**$3.65**1,111 rev11mo ago](https://www.amazon.com/dp/B0FL1LR4PW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weleda Skin Food Body Lotion**Weleda**$13.84**4.5★**▲ 249%**](https://www.amazon.com/dp/B0G6K1CN26) [**Dr. Bronners Organic Lotion (Peppermint 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO**Dr. Bronner's**$16.90**4.2★**▲ 246%**](https://www.amazon.com/dp/B001HITLQI) [**Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula**Essentially KateS**$9.52**4.5★**▲ 241%**](https://www.amazon.com/dp/B0GJ68MWF4) [**California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz**California Naturals**$16.20**4.2★**▲ 162%**](https://www.amazon.com/dp/B0G4G424P6) [**Essentially KateS Peppermint + Eucalyptus Cooling Blend Cream Lotion 4 Fl Oz - enriched with Ceramide 1 3 and 6II - Soothing After Physical Activity - Providing comfort for overworked muscles.**Essentially KateS**$9.17**4.4★**▲ 58%**](https://www.amazon.com/dp/B0FS2B3N83)
**~~View all trending →~~**
## **What buyers say about peppermint lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Fresh scent”*
**Moist/Dry**12%
*“Great moisturizer”*
**Quality-Overall**7%
*“conscious brand that makes quality products”*
**Soft Feel**6%
*“Leaves skin soft”*
**Absorbency**4%
*“absorbs nicely”*
**Suitability Dry Skin**3%
*“works well helps dry skin”*
**Value For Money**3%
*“reasonably priced”*
**Efficiency**2%
*“Effective”*
**Allergies**2%
*“Perfect for sensitive skin and allergies”*
**Itch Relief**2%
*“Anti itch cream”*
### **What buyers complain about **
**Smell**22%
*“Very strong smell”*
**Moist/Dry**5%
*“Not moisturizing”*
**Thickness**4%
*“I was disappointed in the thickness of the cream”*
**Motor Power**4%
*“first bottle came with a broken pump”*
**Allergies**3%
*“Irritated”*
**Value For Money**2%
*“Waste of money”*
**Advertised Vs Actual Product**2%
*“I think the appearance is deceiving”*
**Dilute/Watery**2%
*“very watery like”*
**Ingredients-Overall**2%
*“This had a bunch of chemicals in it”*
**Size-Overall**2%
*“Because the bottle is much smaller than the current products that I use”*
### **Top return reasons **
**Smell**43%
**Motor Power**21%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Dispensing Mechanism**3%
**Moist/Dry**3%
**Functionality-Overall**2%
**Ingredients-Overall**2%
**Size-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is peppermint lotion profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 27 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the peppermint lotion niche?**
- 14 brands and 816 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in peppermint lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Thickness. The return rate is 0.8%.
- **When does demand for peppermint lotion peak?**
- Demand peaks in Jan–Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the peppermint lotion niche?**
- Listings span $3.65–$45.38; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,779 reviews — the moat a new listing must climb.
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