---
title: "Pennywise Makeup — $4K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pennywise-makeup"
last_updated: "2026-08-11T01:54:08.727Z"
locale: en
meta:
description: "Niche score 28/100 · $4K/yr market · 31K searches/yr · $12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $4K/yr market · 31K searches/yr · $12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pennywise Makeup — $4K/yr Amazon US Niche (2026) - Flapen"
---
# **pennywise makeup**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 12Competition 7Returns 41Price range 16Avg price 52Brand share 21Review moat 88Quality gap 78
**Review moat**
**Great****233.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.20**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.16–$16.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$4K**
$4K/yr · 31K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pennywise makeup is a $4K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pennywise makeup market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$18K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,241**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Rubies30% - Hidnvefen23% - ASVNRES19% - VPCRT610% - La Catrina10% - MEICOLY8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -4.1% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 113.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pennywise-makeup/trend)
## **Top pennywise makeup search terms**
- **pennywise makeup**20K/yr-10.2%0.5% conv. - **pennywise makeup kit**9K/yr-17.5%0.6% conv. - **pennywise face paint**2K/yr+71.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pennywise-makeup/search-terms)
## **Top pennywise makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36620%$73330%$1K40%$1K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults**Hidnvefen**$13.92**4.2★151 rev](https://www.amazon.com/dp/B0FDW32FHR) [2**2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit**ASVNRES**$11.84**4.3★158 rev](https://www.amazon.com/dp/B0CF5BD36K) [3**Rubies Pennywise IT Movie Make-Up Kit**Rubies**$14.52**4.2★10 rev](https://www.amazon.com/dp/B071Y849K9) [4**Rubies IT TV Series: Pennywise Makeup Kit for Adults**Rubies**$12.06**3.9★475 rev](https://www.amazon.com/dp/B00IPDV4DQ) [5**Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red**VPCRT6**$6.16**4.1★61 rev](https://www.amazon.com/dp/B0FDB1WP47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults**Hidnvefen**$13.92**151 rev1y ago](https://www.amazon.com/dp/B0FDW32FHR) [**Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red**VPCRT6**$6.16**61 rev1y ago](https://www.amazon.com/dp/B0FDB1WP47) [**Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable**La Catrina**$10.17**430 rev1y ago](https://www.amazon.com/dp/B0D9J3RQXB) [**2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit**ASVNRES**$11.84**158 rev2y ago](https://www.amazon.com/dp/B0CF5BD36K) [**MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz**MEICOLY**$16.71**347 rev3y ago](https://www.amazon.com/dp/B0B5H242ZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red**VPCRT6**$6.16**4.1★**▲ 268%**](https://www.amazon.com/dp/B0FDB1WP47) [**3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults**Hidnvefen**$13.92**4.2★**▲ 129%**](https://www.amazon.com/dp/B0FDW32FHR) [**Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable**La Catrina**$10.17**4.7★**▲ 115%**](https://www.amazon.com/dp/B0D9J3RQXB) [**Rubies Pennywise IT Movie Make-Up Kit**Rubies**$14.52**4.2★**▲ 61%**](https://www.amazon.com/dp/B071Y849K9) [**MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz**MEICOLY**$16.71**4.4★**▼ 35%**](https://www.amazon.com/dp/B0B5H242ZV)
**~~View all trending →~~**
## **What buyers say about pennywise makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“LOVE the colors”*
**Quality-Overall**21%
*“Quality product”*
**Ease Of Application**11%
*“Easy to apply”*
**Value For Money**11%
*“The price was right”*
**Gifting Purpose**9%
*“perfect gift for an emo bsf”*
**Size-Overall**5%
*“Perfectly sized, fits in your purse. even tiny ones”*
**Allergies**5%
*“No eye irritation at all”*
**Soft Feel**2%
*“My skin felt fine at the end of the night which leads me to believe its good quality”*
**Durability**2%
*“It stayed on great through the whole party without cracking or peeling”*
### **What buyers complain about **
**Color**50%
*“No red :”*
**Size-Overall**25%
*“Small”*
### **Top return reasons **
**Paint Quality**35%
**Advertised Vs Actual Product**20%
**Functionality-Overall**15%
**Quality-Overall**10%
**Color**10%
**Size-Overall**10%
## **Common questions**
- **Is pennywise makeup profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 7 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the pennywise makeup niche?**
- 6 brands and 17 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pennywise makeup?**
- Top complaints mined from reviews: Color, Size-Overall. The return rate is 3.7%.
- **When does demand for pennywise makeup peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 113.7× the quietest.
- **What does it cost to enter the pennywise makeup niche?**
- Listings span $6.16–$16.71; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)