---
title: "Pbr — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pbr"
last_updated: "2026-08-11T01:40:11.462Z"
locale: en
meta:
description: "Niche score 39/100 · $46K/yr market · 165K searches/yr · $37.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $46K/yr market · 165K searches/yr · $37.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pbr — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **pbr**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 12Growth 12Conversion 9Competition 43Returns 90Price range 50Avg price 95Brand share 55Review moat 82Quality gap 21
**Avg price**
**Incredible****$37.82**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****354.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$9.96–$180.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$46K**
$46K/yr · 165K searches
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pbr is a $46K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pbr market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$57K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#41,051**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**214**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**21%**
- Tru Fragrance Beauty28% - Ripple Junction18% - Big Country Toys11% - AMERICAN NEEDLE8% - Timberland PRO7% - Bioworld7%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -26.9% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pbr/trend)
## **Top pbr search terms**
- **pbr**154K/yr-27.4%0.1% conv. - **black and blue cologne**5K/yr-25.0%8.5% conv. - **pbr black and blue cologne**3K/yr+16.1%10.6% conv. - **black and blue cologne for men**4K/yr-18.5%8.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pbr/search-terms)
## **Top pbr products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tru Western PBR Black and Blue Mens Cologne 3.4 fl oz (100 ml) - Crisp Fresh Spirited**Tru Fragrance Beauty**$51.99**4.6★1,072 rev](https://www.amazon.com/dp/B06Y5PWK7B) [2**Ripple Junction Pabst Blue Ribbon Mens Short Sleeve Ringer T-Shirt Original Vintage Distressed Beer Logo White XL**Ripple Junction**$27.26**4.7★13 rev](https://www.amazon.com/dp/B0D9R3JPKY) [3**AMERICAN NEEDLE Pabst Blue Ribbon Beer Orville Adjustable Snapback Baseball Hat Stone/Navy (23001A-PBC-STNV)**AMERICAN NEEDLE**$23.29**4.8★59 rev](https://www.amazon.com/dp/B0BM3WCV65) [4**Timberland PRO Mens 6 Brown PBR Gridworks Soft Toe Waterproof Boot (9.0 M)**Timberland PRO**$180.17**4.4★19 rev](https://www.amazon.com/dp/B0FBTP62D4) [5**Tru Western PBR Black and Blue Flame Mens Cologne 3.4 fl oz (100 ml) - Sporty Clean Fresh**Tru Fragrance Beauty**$47.25**4.7★366 rev](https://www.amazon.com/dp/B07D3DSGGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crazy Socks Pabst Blue Ribbon Beer Socks Large PBR Vintage Beer Novelty Crew Socks Hipster Bar Drinking Humor Socks**Odd Sox**$9.96**2 rev3mo ago](https://www.amazon.com/dp/B0GVKWD8PF) [**Montana Silversmiths Rodeo Series Attitude Western Belt Buckle (Eight Seconds Style PBR)**Montana Silversmiths**$45.45**309 rev4mo ago](https://www.amazon.com/dp/B0GTBCSZSD) [**Big Country Toys PBR Future World Champion Clip-On Belt Buckle Kids Dress-Up Accessory Plastic Gold Belt Buckle with Bold PBR Graphics**Big Country Toys**$16.80**1 rev10mo ago](https://www.amazon.com/dp/B0FNRZM629) [**Bioworld Pabst Blue Ribbon Original Mens Blue Crystal Wash Oversized Crew Neck Short Sleeve T-Shirt-XL**Bioworld**$15.22**7 rev1y ago](https://www.amazon.com/dp/B0FH5M6CGM) [**Timberland PRO Mens 6 Brown PBR Gridworks Soft Toe Waterproof Boot (9.0 M)**Timberland PRO**$180.17**19 rev1y ago](https://www.amazon.com/dp/B0FBTP62D4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Timberland PRO Mens 6 Brown PBR Gridworks Soft Toe Waterproof Boot (9.0 M)**Timberland PRO**$180.17**4.4★**▲ 171%**](https://www.amazon.com/dp/B0FBTP62D4) [**Ripple Junction Pabst Blue Ribbon Mens Pullover Hooded Sweatshirt PBR Graphic Funnel Neck Hoodie Black 2XL**Ripple Junction**$33.32**5.0★**▲ 170%**](https://www.amazon.com/dp/B0DB6DWS94) [**Ripple Junction Pabst Blue Ribbon Mens Short Sleeve Ringer T-Shirt Original Vintage Distressed Beer Logo White XL**Ripple Junction**$27.26**4.7★**▲ 168%**](https://www.amazon.com/dp/B0D9R3JPKY) [**Crazy Socks Pabst Blue Ribbon Beer Socks Large PBR Vintage Beer Novelty Crew Socks Hipster Bar Drinking Humor Socks**Odd Sox**$9.96**5.0★**▲ 165%**](https://www.amazon.com/dp/B0GVKWD8PF) [**Pabst Blue Ribbon Label Mens Black Sleep Pajama Shorts-Small**Bioworld**$24.98**3.9★**▲ 164%**](https://www.amazon.com/dp/B0BW9D4LK8)
**~~View all trending →~~**
## **What buyers say about pbr**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Good smell”*
**Gifting Purpose**18%
*“This was the best gift received”*
**Quality-Overall**17%
*“Great Craftmanship”*
**Fun/Entertainment Experience**10%
*“Fun and cute”*
**Size-Overall**8%
*“Fit him good”*
**Color**5%
*“In blue was some great stuff”*
**Durability**4%
*“Its strong and durable and fun when you have a little who loves everything bullriding”*
**Material Quality**3%
*“nice material”*
**Value For Money**2%
*“Great price”*
**Weight Light**2%
*“It's feels lightweight not to heavy”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“Kept it anyway just thought it was different then what I received”*
**Size-Overall**25%
*“Vest is smaller than I thought”*
**Durability**13%
*“Now the cowboys leg is broken”*
**Leak-Proof**8%
*“Problem is most of it has leaked out before it got to me”*
**Quality-Overall**8%
*“Bad quality control”*
### **Top return reasons **
**Size-Overall**35%
**Length**8%
**Material Quality**8%
**Color**6%
**Sleeve Fit**5%
**Brightness/Shine/Glow**5%
**Feet Fit**5%
**Shape/Style**4%
**Defective Material/Parts**4%
**Chest Fit**3%
## **Common questions**
- **Is pbr profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the pbr niche?**
- 14 brands and 214 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in pbr?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 1.3%.
- **When does demand for pbr peak?**
- Demand peaks in Jan–Feb–May–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the pbr niche?**
- Listings span $9.96–$180.17; the average listing price is $37.82 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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