---
title: "Search terms — paya - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/paya/search-terms"
last_updated: "2026-08-11T02:05:39.913Z"
locale: en
meta:
  description: "Niche score 46/100 · $29K/yr market · 18K searches/yr · $71.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $29K/yr market · 18K searches/yr · $71.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — paya - Flapen"
---

# **paya**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 54Conversion 27Competition 45Returns 97Price range 42Avg price 85Brand share 10Review moat 85Quality gap 57

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****298.26**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$71.76**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+27.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$13.21–$216.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$29K**

$29K/yr · 18K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms