[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-paya":3,"research-sidebar-rollups":762},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":89,"demand":94,"seasonality":389,"brandShare":402,"products":423,"feedback":602,"searchTerms":707,"related":727,"lastUpdated":35},"5136f90c-9579-4b06-9d50-24c0e29cbea2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":42,"pageQuality":31,"unitsSoldMin":43,"unitsSoldAvgMin":31,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":49,"primePct":50,"oosRate":51},28660,18490,0.9658,0.2695,0.0216,0.5799,0.9589,4.41,298,71.76,13.21,216.6,19,1250,0.5263,0.0057,0,"paya","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpaya","Cleansers","2026-07-15T17:52:43.386907+00:00",7,9,17,[40,41],"high_price","low_review_barrier",3906,1000,100,71760,89700,57,157,1,0.5789,0.0646,{"score":53,"verdict":54,"components":55},46,"skip",[56,60,63,67,70,73,75,80,83,85],{"key":57,"score":36,"weight":58,"raw":59},"marketSize",0.15,28659.8,{"key":61,"score":62,"weight":58,"raw":18},"growth",54,{"key":64,"score":65,"weight":66,"raw":19},"conversion",27,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",45,{"key":71,"score":72,"weight":66,"raw":21},"brandShare",10,{"key":74,"score":47,"weight":66,"raw":22},"qualityGap",{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",85,0.05,298.26,{"key":81,"score":82,"weight":66,"raw":30},"returns",97,{"key":84,"score":77,"weight":78,"raw":24},"avgPrice",{"key":86,"score":87,"weight":78,"raw":88},"priceRange",42,0.41791631840306803,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":388},[96,99,102,105,108,111,114,116,119,122,125,128,131,134,137,140,142,145,148,151,154,157,160,163,166,169,172,175,178,181,183,185,188,191,194,197,200,202,205,208,211,213,216,219,222,225,228,231,234,237,240,243,246,249,251,254,256,259,262,264,267,270,273,276,278,281,284,287,290,293,296,299,301,303,306,308,310,313,316,318,320,323,326,328,331,334,337,340,343,345,347,350,353,356,359,361,364,367,370,373,376,379,382,385],{"week":97,"volume":98},"2024-07-21",291,{"week":100,"volume":101},"2024-07-28",232,{"week":103,"volume":104},"2024-08-04",266,{"week":106,"volume":107},"2024-08-11",253,{"week":109,"volume":110},"2024-08-18",258,{"week":112,"volume":113},"2024-08-25",333,{"week":115,"volume":101},"2024-09-01",{"week":117,"volume":118},"2024-09-08",293,{"week":120,"volume":121},"2024-09-15",197,{"week":123,"volume":124},"2024-09-22",206,{"week":126,"volume":127},"2024-09-29",250,{"week":129,"volume":130},"2024-10-06",219,{"week":132,"volume":133},"2024-10-13",237,{"week":135,"volume":136},"2024-10-20",215,{"week":138,"volume":139},"2024-10-27",218,{"week":141,"volume":124},"2024-11-03",{"week":143,"volume":144},"2024-11-10",226,{"week":146,"volume":147},"2024-11-17",203,{"week":149,"volume":150},"2024-11-24",173,{"week":152,"volume":153},"2024-12-01",305,{"week":155,"volume":156},"2024-12-08",134,{"week":158,"volume":159},"2024-12-15",131,{"week":161,"volume":162},"2024-12-22",163,{"week":164,"volume":165},"2024-12-29",156,{"week":167,"volume":168},"2025-01-05",220,{"week":170,"volume":171},"2025-01-12",171,{"week":173,"volume":174},"2025-01-19",169,{"week":176,"volume":177},"2025-01-26",184,{"week":179,"volume":180},"2025-02-02",201,{"week":182,"volume":168},"2025-02-09",{"week":184,"volume":124},"2025-02-16",{"week":186,"volume":187},"2025-02-23",308,{"week":189,"volume":190},"2025-03-02",245,{"week":192,"volume":193},"2025-03-09",248,{"week":195,"volume":196},"2025-03-16",241,{"week":198,"volume":199},"2025-03-23",180,{"week":201,"volume":147},"2025-03-30",{"week":203,"volume":204},"2025-04-06",224,{"week":206,"volume":207},"2025-04-13",260,{"week":209,"volume":210},"2025-04-20",217,{"week":212,"volume":121},"2025-04-27",{"week":214,"volume":215},"2025-05-04",214,{"week":217,"volume":218},"2025-05-11",228,{"week":220,"volume":221},"2025-05-18",343,{"week":223,"volume":224},"2025-05-25",368,{"week":226,"volume":227},"2025-06-01",339,{"week":229,"volume":230},"2025-06-08",254,{"week":232,"volume":233},"2025-06-15",317,{"week":235,"volume":236},"2025-06-22",327,{"week":238,"volume":239},"2025-06-29",301,{"week":241,"volume":242},"2025-07-06",269,{"week":244,"volume":245},"2025-07-13",359,{"week":247,"volume":248},"2025-07-20",283,{"week":250,"volume":239},"2025-07-27",{"week":252,"volume":253},"2025-08-03",383,{"week":255,"volume":227},"2025-08-10",{"week":257,"volume":258},"2025-08-17",347,{"week":260,"volume":261},"2025-08-24",306,{"week":263,"volume":98},"2025-08-31",{"week":265,"volume":266},"2025-09-07",312,{"week":268,"volume":269},"2025-09-14",271,{"week":271,"volume":272},"2025-09-21",296,{"week":274,"volume":275},"2025-09-28",307,{"week":277,"volume":153},"2025-10-05",{"week":279,"volume":280},"2025-10-12",259,{"week":282,"volume":283},"2025-10-19",371,{"week":285,"volume":286},"2025-10-26",337,{"week":288,"volume":289},"2025-11-02",251,{"week":291,"volume":292},"2025-11-09",303,{"week":294,"volume":295},"2025-11-16",267,{"week":297,"volume":298},"2025-11-23",287,{"week":300,"volume":298},"2025-11-30",{"week":302,"volume":187},"2025-12-07",{"week":304,"volume":305},"2025-12-14",286,{"week":307,"volume":305},"2025-12-21",{"week":309,"volume":127},"2025-12-28",{"week":311,"volume":312},"2026-01-04",331,{"week":314,"volume":315},"2026-01-11",304,{"week":317,"volume":230},"2026-01-18",{"week":319,"volume":210},"2026-01-25",{"week":321,"volume":322},"2026-02-01",299,{"week":324,"volume":325},"2026-02-08",274,{"week":327,"volume":322},"2026-02-15",{"week":329,"volume":330},"2026-02-22",314,{"week":332,"volume":333},"2026-03-01",278,{"week":335,"volume":336},"2026-03-08",281,{"week":338,"volume":339},"2026-03-15",320,{"week":341,"volume":342},"2026-03-22",354,{"week":344,"volume":23},"2026-03-29",{"week":346,"volume":239},"2026-04-05",{"week":348,"volume":349},"2026-04-12",357,{"week":351,"volume":352},"2026-04-19",353,{"week":354,"volume":355},"2026-04-26",448,{"week":357,"volume":358},"2026-05-03",318,{"week":360,"volume":352},"2026-05-10",{"week":362,"volume":363},"2026-05-17",366,{"week":365,"volume":366},"2026-05-24",378,{"week":368,"volume":369},"2026-05-31",402,{"week":371,"volume":372},"2026-06-07",341,{"week":374,"volume":375},"2026-06-14",338,{"week":377,"volume":378},"2026-06-21",441,{"week":380,"volume":381},"2026-06-28",450,{"week":383,"volume":384},"2026-07-05",459,{"week":386,"volume":387},"2026-07-12",370,false,[390,391,392,393,394,395,396,397,398,399,400,401],0.825297690539103,0.9461926495315878,0.9450327716962356,1.0514738684327922,1.1777221097422874,1.2324445512050604,1.1438179884012216,1.1007934601496936,0.9374192146231541,0.9640369239216224,0.8735763662499189,0.8006131109662217,{"top":403,"otherBrandCount":49,"otherClickShare":422},[404,407,410,413,416,419],{"brand":405,"clickShare":406},"Paya",0.6198,{"brand":408,"clickShare":409},"Paya Organics",0.20429999999999998,{"brand":411,"clickShare":412},"PAYA",0.0492,{"brand":414,"clickShare":415},"CAROMAY",0.0445,{"brand":417,"clickShare":418},"BOPONA",0.0411,{"brand":420,"clickShare":421},"Topnice",0.0249,0.01619999999999988,[424,435,446,456,465,475,486,494,502,511,518,527,537,545,556,566,574,584,593],{"asin":425,"title":426,"brand":405,"imageUrl":427,"price":428,"rating":429,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B00A1YH0BC","PAYA Organics Luscious Quenching Shampoo & Conditioner lot of 16 (8 of each) 1oz bottles","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NVeYTDSbL.jpg",18.05,4.2,79,0.1652,0.1455,"2012-11-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00A1YH0BC",{"asin":436,"title":437,"brand":405,"imageUrl":438,"price":439,"rating":440,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0763TJT4S","Shampoo (4 gallons\u002Fcase) L8","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vMXKcZoKL.jpg",103.9,4.6,30,0.1362,0.1412,"2017-10-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0763TJT4S",{"asin":447,"title":448,"brand":405,"imageUrl":449,"price":25,"rating":450,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B01N3SDMC0","PAYA Organics Translucent Face & Body Soap 1.5oz - Set of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LH21Bi75L.jpg",4.7,116,0.1194,0.0835,"2016-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01N3SDMC0",{"asin":457,"title":458,"brand":408,"imageUrl":459,"price":460,"rating":429,"reviews":82,"clickShare90":461,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B07HXGM42P","Paya Organics Toiletry Travel Set - Shampoo Hair Conditioner Shower Gel 2 Facial Soap & Tote Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MnOMeQevL.jpg",14.78,0.0897,0.1072,"2018-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07HXGM42P",{"asin":466,"title":467,"brand":405,"imageUrl":468,"price":469,"rating":470,"reviews":27,"clickShare90":471,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B076XFQK2L","PAYA Shampoo Huntington Bottle 1 oz (144 bottles\u002Fcase)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Mh6Dy6MOL.jpg",91.16,4.4,0.0695,0.0706,"2017-10-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XFQK2L",{"asin":476,"title":477,"brand":408,"imageUrl":478,"price":479,"rating":480,"reviews":481,"clickShare90":482,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B07RPB984W","PAYA ORGANICS Luscious Quenching Hair Conditioner - 128 Fluid Ounces\u002F 1 Gallon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21DD4mRo+YL.jpg",37.05,4,59,0.0539,0.0644,"2019-05-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07RPB984W",{"asin":487,"title":488,"brand":411,"imageUrl":489,"price":490,"rating":470,"reviews":491,"clickShare90":412,"clickShare360":492,"launchDate":473,"amazonUrl":493},"B076XBSTP7","PAYA Luscious Quenching Shower Gel (4 gallons\u002Fcase)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41b4PIf1stL.jpg",106.12,28,0.0638,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XBSTP7",{"asin":495,"title":496,"brand":408,"imageUrl":497,"price":26,"rating":498,"reviews":72,"clickShare90":415,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B00E3E636O","288 pack PAYA Organics Face and Body Bar - 1.5oz Bars","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F11o7lmZFf-L.jpg",4.9,0.0233,"2013-07-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00E3E636O",{"asin":503,"title":504,"brand":414,"imageUrl":505,"price":506,"rating":507,"reviews":508,"clickShare90":415,"clickShare360":509,"launchDate":454,"amazonUrl":510},"B07L37F9FX","PAYA ORGANICS Luscious Quenching Shower Gel - 128 Fluid Ounces\u002F1 Gallon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31X+pT0d8RL.jpg",39.24,4.3,61,0.0495,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07L37F9FX",{"asin":512,"title":513,"brand":417,"imageUrl":514,"price":515,"rating":450,"reviews":72,"clickShare90":418,"clickShare360":516,"launchDate":473,"amazonUrl":517},"B076XFYSRS","Conditioner Huntington Bottle 1oz (144 bottes\u002Fcase)F","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31pk85mboVL.jpg",63.76,0.0432,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XFYSRS",{"asin":519,"title":520,"brand":405,"imageUrl":521,"price":522,"rating":523,"reviews":38,"clickShare90":524,"clickShare360":525,"launchDate":473,"amazonUrl":526},"B076XBR29G","PAYA Conditioner (4 gallons\u002Fcase)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kv2ihzslL.jpg",102.22,4.1,0.0303,0.0329,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XBR29G",{"asin":528,"title":529,"brand":405,"imageUrl":530,"price":531,"rating":440,"reviews":532,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B07BLPYSVZ","Paya Luscious Quenching Shampoo Bottle 1 oz (12 bottles\u002Fpack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YE6jq2anL.jpg",15.46,16,0.029,0.0626,"2018-03-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07BLPYSVZ",{"asin":538,"title":539,"brand":420,"imageUrl":540,"price":541,"rating":429,"reviews":542,"clickShare90":421,"clickShare360":543,"launchDate":473,"amazonUrl":544},"B076XFQC5B","PAYA Face & Body Bar 1.25 oz Wrap (288\u002Fcase)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vl7Vf-zQL.jpg",129.99,11,0.0184,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XFQC5B",{"asin":546,"title":547,"brand":405,"imageUrl":548,"price":549,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B08749RRVF","Hotel Amenity 1.25 Ounce Size | Paya Face & Body Bar | Bath and Body Care | Made in the USA | Carton contains 288 bars | Excellent product for Hotels & Resorts Airbnb & Vacation Rentals Spas and other Travel related properties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Q+fx6EZ3L.jpg",130.83,5,2,0.0229,0.0158,"2020-04-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08749RRVF",{"asin":557,"title":558,"brand":405,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":473,"amazonUrl":565},"B076XBS3QP","PAYA Conditioner Huntington Bottle 1 oz (144 bottles\u002Fcase)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F216CmLwC+RL.jpg",67.54,4.8,8,0.0196,0.0237,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XBS3QP",{"asin":567,"title":568,"brand":408,"imageUrl":569,"price":570,"rating":440,"reviews":27,"clickShare90":571,"clickShare360":572,"launchDate":484,"amazonUrl":573},"B07RPBH4JQ","PAYA ORGANICS Luscious Quenching Hand Soap - 128 Fluid Ounces\u002F 1 Gallon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+P-eQkAcL.jpg",41.22,0.0162,0.0192,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07RPBH4JQ",{"asin":575,"title":576,"brand":577,"imageUrl":578,"price":579,"rating":470,"reviews":580,"clickShare90":571,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B00DQSKQXE","Ginger Lily Farms Botanicals Moisturizing Shampoo for All Hair Types Coco Mango 100% Vegan & Cruelty-Free Coconut Mango Scent 1 Gallon (128 fl oz) Refill","Ginger Lily Farms","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KYB2vcSHS.jpg",24.49,5069,0.011,"2013-07-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00DQSKQXE",{"asin":585,"title":586,"brand":405,"imageUrl":587,"price":588,"rating":589,"reviews":49,"clickShare90":571,"clickShare360":590,"launchDate":591,"amazonUrl":592},"B0DRX9GYWM","Paya Conditioning Shampoo 1oz Bottle - Case of 144","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31L9VOPSUJL.jpg",79.09,3,0.0133,"2014-06-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DRX9GYWM",{"asin":594,"title":595,"brand":405,"imageUrl":596,"price":597,"rating":598,"reviews":491,"clickShare90":599,"clickShare360":600,"launchDate":433,"amazonUrl":601},"B00A1YIJXU","Paya Organics Luscious Quenching Bath soap with Orange Peel Lot of 16 each 1.5oz Bars","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ENAI+R1ZL.jpg",23.65,3.4,0.0115,0.0108,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00A1YIJXU",{"love":603,"hate":639,"returnReasons":683},[604,611,618,623,629,634],{"topic":605,"percentOfMentions":606,"verbatims":607},"Smell",0.44439999999999996,[608,609,610],"The scent is lovely, not overwhelming and the soap isnt irritating","Great scent","smell good",{"topic":612,"percentOfMentions":613,"verbatims":614},"Quality-Overall",0.25,[615,616,617],"Great quality","Good product","Good quality and excellent value for the money",{"topic":619,"percentOfMentions":620,"verbatims":621},"Dispensing Mechanism",0.0556,[622],"Works great along with their other products in my shower dispenser for my Airbnb",{"topic":624,"percentOfMentions":625,"verbatims":626},"Value For Money",0.0463,[627,628],"Super Value","the Value is",{"topic":630,"percentOfMentions":631,"verbatims":632},"Lather",0.0278,[633],"Lathers well and smells good too",{"topic":635,"percentOfMentions":636,"verbatims":637},"Thickness",0.018500000000000003,[638],"I love the thickness of it",[640,645,649,653,658,662,666,670,675,679],{"topic":641,"percentOfMentions":642,"verbatims":643},"Color",0.125,[644],"Delete the red dye",{"topic":646,"percentOfMentions":642,"verbatims":647},"Natural Ingredients",[648],"I don't know why Amazon is promoting this as a natural product",{"topic":650,"percentOfMentions":642,"verbatims":651},"Sensitivity-Overall",[652],"If you have sensitive skin do not buy",{"topic":654,"percentOfMentions":655,"verbatims":656},"Size-Overall",0.0625,[657],"Kinda small",{"topic":612,"percentOfMentions":659,"verbatims":660},0.0417,[661],"The quality is not that great",{"topic":663,"percentOfMentions":659,"verbatims":664},"Dilute\u002FWatery",[665],"It's not like water",{"topic":667,"percentOfMentions":659,"verbatims":668},"Ease Of Cleaning",[669],"Not very soapy",{"topic":671,"percentOfMentions":659,"verbatims":672},"Moist\u002FDry",[673,674],"the hair was so dry even with conditioner that the cuticle was rough","Not good and so drying",{"topic":676,"percentOfMentions":659,"verbatims":677},"Strength",[678],"not very strong",{"topic":680,"percentOfMentions":659,"verbatims":681},"Allergies",[682],"It caused major scalp irritation",[684,687,689,691,693,696,699,701,702,705],{"reason":685,"pct":686},"Leak-Proof",0.3889,{"reason":605,"pct":688},0.1508,{"reason":654,"pct":690},0.09519999999999999,{"reason":692,"pct":690},"Advertised Vs Actual Product",{"reason":694,"pct":695},"Ingredients-Overall",0.0397,{"reason":697,"pct":698},"Damage\u002FBurn Hair",0.0317,{"reason":641,"pct":700},0.023799999999999998,{"reason":635,"pct":700},{"reason":703,"pct":704},"Suitability Humid Weather",0.0159,{"reason":706,"pct":704},"Ease Of Use",[708,713,717,722],{"term":709,"volume":710,"growthQoq":711,"conversionRate":712},"paya shampoo",5489,0.4539,0.0544,{"term":32,"volume":714,"growthQoq":715,"conversionRate":716},6978,-0.0367,0.0272,{"term":718,"volume":719,"growthQoq":720,"conversionRate":721},"paya soap",3301,0.7957,0.0387,{"term":723,"volume":724,"growthQoq":725,"conversionRate":726},"paya shampoo and conditioner",2722,0.0401,0.0532,[728,735,740,746,751,756],{"title":729,"href":730,"score":731,"verdict":732,"marketSize":733,"growth90":734},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":736,"href":737,"score":731,"verdict":732,"marketSize":738,"growth90":739},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":741,"href":742,"score":731,"verdict":743,"marketSize":744,"growth90":745},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":747,"href":748,"score":731,"verdict":732,"marketSize":749,"growth90":750},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":752,"href":753,"score":731,"verdict":743,"marketSize":754,"growth90":755},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":757,"href":758,"score":759,"verdict":732,"marketSize":760,"growth90":761},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[763,770,773,780,787,794,801,808,815,822,829,836,843,850,857,864,871,878,885,891],{"nodeId":764,"label":765,"slug":766,"href":767,"nichesTracked":768,"marketSizeTotal":769},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":771,"marketSizeTotal":772},10978,8129370268,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":778,"marketSizeTotal":779},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":781,"label":782,"slug":783,"href":784,"nichesTracked":785,"marketSizeTotal":786},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":788,"label":789,"slug":790,"href":791,"nichesTracked":792,"marketSizeTotal":793},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":795,"label":796,"slug":797,"href":798,"nichesTracked":799,"marketSizeTotal":800},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":802,"label":803,"slug":804,"href":805,"nichesTracked":806,"marketSizeTotal":807},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":809,"label":810,"slug":811,"href":812,"nichesTracked":813,"marketSizeTotal":814},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":816,"label":817,"slug":818,"href":819,"nichesTracked":820,"marketSizeTotal":821},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":823,"label":824,"slug":825,"href":826,"nichesTracked":827,"marketSizeTotal":828},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":830,"label":831,"slug":832,"href":833,"nichesTracked":834,"marketSizeTotal":835},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":837,"label":838,"slug":839,"href":840,"nichesTracked":841,"marketSizeTotal":842},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":844,"label":845,"slug":846,"href":847,"nichesTracked":848,"marketSizeTotal":849},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":851,"label":852,"slug":853,"href":854,"nichesTracked":855,"marketSizeTotal":856},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":858,"label":859,"slug":860,"href":861,"nichesTracked":862,"marketSizeTotal":863},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":865,"label":866,"slug":867,"href":868,"nichesTracked":869,"marketSizeTotal":870},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":872,"label":873,"slug":874,"href":875,"nichesTracked":876,"marketSizeTotal":877},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":879,"label":880,"slug":881,"href":882,"nichesTracked":883,"marketSizeTotal":884},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":886,"label":887,"slug":888,"href":889,"nichesTracked":562,"marketSizeTotal":890},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":892,"label":893,"slug":894,"href":895,"nichesTracked":551,"marketSizeTotal":896},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]