---
title: "Products — patchouli deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/patchouli-deodorant/products"
last_updated: "2026-08-11T06:09:15.632Z"
locale: en
meta:
  description: "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — patchouli deodorant - Flapen"
---

# **patchouli deodorant**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 67Conversion 78Competition 45Returns 97Price range 77Avg price 78Brand share 48Review moat 28Quality gap 79

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.23**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.84–$42.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+46.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,699.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$53K**

$53K/yr · 43K searches

## Products