---
title: "Pat Mcgrath Lipstick Elson 4 — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pat-mcgrath-lipstick-elson-4"
last_updated: "2026-08-11T04:00:06.458Z"
locale: en
meta:
description: "Niche score 42/100 · $91K/yr market · 218K searches/yr · $35.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $91K/yr market · 218K searches/yr · $35.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pat Mcgrath Lipstick Elson 4 — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **pat mcgrath lipstick elson 4**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 14Conversion 15Competition 75Returns 87Price range 73Avg price 95Brand share 0Review moat 25Quality gap 53
**Avg price**
**Incredible****$35.34**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$3.72–$120.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,331.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 218K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pat mcgrath lipstick elson 4 is a $91K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pat mcgrath lipstick elson 4 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,801**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**5 **—flat
**Sellers**
**159**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**0%**
- Pat McGrath Labs82% - L'Oreal Paris16% - TIRTIR1% - URBAN DECAY1% - NYX PROFESSIONAL MAKEUP1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pat-mcgrath-lipstick-elson-4/trend)
## **Top pat mcgrath lipstick elson 4 search terms**
- **pat mcgrath**83K/yr-23.9%0.5% conv. - **pat mcgrath labs**54K/yr-26.0%0.4% conv. - **pat mcgrath lipstick**42K/yr-13.4%1.4% conv. - **loreal infallible matte lipstick**4K/yr-49.2%1.5% conv. - **pat mcgrath elson 4**7K/yr+6.1%1.8% conv. - **loreal 420 lipstick**4K/yr+2.9%5.8% conv. - **pat mcgrath labs lipstick**4K/yr-23.6%0.8% conv. - **pat mcgrath makeup**3K/yr+4.0%0.9% conv. - **loreal paris infallible matte resistance liquid lipstick**2K/yr-5.7%1.8% conv. - **loreal 420**2K/yr+12.0%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pat-mcgrath-lipstick-elson-4/search-terms)
## **Top pat mcgrath lipstick elson 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Le Rouge Paris 420 0.16 Fl Oz**L'Oreal Paris**$11.54**4.5★15,681 rev](https://www.amazon.com/dp/B0BWK5HRF8) [2**Pat McGrath Labs LiquiLUST Legendary Wear Lipstick - DIVINE NUDE 1 Count (Pack of 1)**Pat McGrath Labs**$33.68**3.7★19 rev](https://www.amazon.com/dp/B0D6TG93LH) [3**Pat McGrath Labs SatinAllure Lipstick - Elson 5 - True Blue Red**Pat McGrath Labs**$29.76**4.6★38 rev](https://www.amazon.com/dp/B0CQPMLYBS) [4**Pat McGrath Labs Dramatique Mega Lip Pencil - Elson 1 Count (Pack of 1)**Pat McGrath Labs**$25.56**3.9★20 rev](https://www.amazon.com/dp/B0D693JNGX) [5**Pat McGrath Labs Mothership V Eyeshadow Palette - Bronze Seduction - 10 x 1.32 G**Pat McGrath Labs**$120.12**4.3★16 rev](https://www.amazon.com/dp/B0D4GZDVY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pat Mcgrath Labs SatinAllure Lipstick - 652 Petallica for Women - 0.13 oz Lipstick**Pat McGrath Labs**$21.81**4 rev1y ago](https://www.amazon.com/dp/B0F8C36MVS) [**Divine Blush Legendary Glow Colour Balm - Sunkissed Seduction by Pat Mcgrath Labs for Women - 0.24 oz Blush**Pat McGrath Labs**$24.63**7 rev1y ago](https://www.amazon.com/dp/B0F8C82PYK) [**Mothership VIII - Divine Rose II by Pat Mcgrath Labs for Women - 0.47 oz Eye Shadow**Pat McGrath Labs**$91.27**6 rev1y ago](https://www.amazon.com/dp/B0FDBFK6HG) [**Dark Star Mascara - Xtreme Black by Pat Mcgrath Labs for Women - 0.16 oz Mascara**Pat McGrath Labs**$13.67**10 rev1y ago](https://www.amazon.com/dp/B0FDBH5W2Y) [**Luminous Legends Eye Shadow Duo - Celestial Jade by Pat Mcgrath Labs for Women - 0.07 oz Eye Shadow**Pat McGrath Labs**$21.65**3 rev1y ago](https://www.amazon.com/dp/B0F8C5LVTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAT McGRATH LABS Sublime Perfection Setting Powder Light Medium 2**Pat McGrath Labs**$48.40**5.0★**▲ 194%**](https://www.amazon.com/dp/B08DP12M5B) [**PAT McGRATH LABS LUST: Lip Gloss Heavy Petal**Pat McGrath Labs**$28.23**4.3★**▲ 191%**](https://www.amazon.com/dp/B07N5J3NBH) [**LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Breakfast in Bed 105 0.16 Fl Oz**L'Oreal Paris**$11.55**4.5★**▲ 119%**](https://www.amazon.com/dp/B0BWK7XVND) [**Luminous Legends Eye Shadow Duo - Celestial Jade by Pat Mcgrath Labs for Women - 0.07 oz Eye Shadow**Pat McGrath Labs**$21.65**5.0★**▲ 81%**](https://www.amazon.com/dp/B0F8C5LVTM) [**Pat McGrath Labs SatinAllure Lipstick - Divine Rose & Complimentary Sheet Masque**Pat McGrath Labs**$48.99**5.0★**▲ 81%**](https://www.amazon.com/dp/B0DJTZT8DG)
**~~View all trending →~~**
## **What buyers say about pat mcgrath lipstick elson 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Color is vibrant”*
**Brightness/Shine/Glow**12%
*“Gives the best glow”*
**Value For Money**8%
*“Worth the price”*
**Quality-Overall**7%
*“performs so well”*
**Moist/Dry**4%
*“My face looks well hydrated”*
**Durability**4%
*“Durable”*
**Soft Feel**4%
*“It feels smooth”*
**Advertised Vs Actual Product**4%
*“As described”*
**Weight Light**3%
*“It feels lightweight on the skin”*
**Coverage**3%
*“Its really good coverage”*
### **What buyers complain about **
**Durability**11%
*“not long lasting”*
**Value For Money**11%
*“Not worth the money”*
**Moist/Dry**6%
*“it made my face a little dry”*
**Color**6%
*“Orange tinted”*
**Smell**6%
*“sweat it doesn't bring aroma”*
**Functionality-Overall**5%
*“It doesn't do the job”*
**Suitability Oily Skin**4%
*“my makeup looked oily”*
**Quality-Overall**4%
*“Not quite as high-quality as Charlotte Tilbury”*
**Adhesion/Stickiness**3%
*“Creates a sticky coating on your lips that shows absolutely every line”*
**Smudge Resistance**3%
*“does smudge a bit when mask is on”*
### **Top return reasons **
**Color**25%
**Functionality-Overall**17%
**Advertised Vs Actual Product**15%
**Brightness/Shine/Glow**5%
**Moist/Dry**4%
**Value For Money**3%
**Product Condition**3%
**Oily/Greasy**3%
**Defective Material/Parts**3%
**Smell**3%
## **Common questions**
- **Is pat mcgrath lipstick elson 4 profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 47 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pat mcgrath lipstick elson 4 niche?**
- 5 brands and 159 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pat mcgrath lipstick elson 4?**
- Top complaints mined from reviews: Durability, Value For Money, Moist/Dry. The return rate is 1.4%.
- **When does demand for pat mcgrath lipstick elson 4 peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the pat mcgrath lipstick elson 4 niche?**
- Listings span $3.72–$120.12; the average listing price is $35.34 (sweet spot $15–$100). The average incumbent carries 4,331 reviews — the moat a new listing must climb.
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