---
title: "Search terms — pastel gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pastel-gel-nail-polish/search-terms"
last_updated: "2026-08-11T11:41:05.301Z"
locale: en
meta:
  description: "Niche score 49/100 · $320K/yr market · 436K searches/yr · $17.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $320K/yr market · 436K searches/yr · $17.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pastel gel nail polish - Flapen"
---

# **pastel gel nail polish**

**Skip it**

Soft demand (-41.5% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 4Conversion 51Competition 69Returns 88Price range 87Avg price 82Brand share 13Review moat 19Quality gap 55

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.09–$98.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.89**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$320K**

$320K/yr · 436K searches

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****14,788.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-41.5%**

90-day search growth — must beat 0% to launch

## Search terms