---
title: "Paris Perfume — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/paris-perfume"
last_updated: "2026-08-06T14:05:17.798Z"
locale: en
meta:
description: "Niche score 36/100 · $93K/yr market · 67K searches/yr · $80.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $93K/yr market · 67K searches/yr · $80.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paris Perfume — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **paris perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 22Competition 20Returns 100Price range 47Avg price 82Brand share 0Review moat 55Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$80.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,317.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.01–$187.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 67K searches
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, paris perfume is a $93K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paris perfume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$121K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,407**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Yves Saint Laurent81% - NovoGlow8% - Paris Hilton6% - URBAN COLLECTION3% - A CENTER2%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -4.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/paris-perfume/trend)
## **Top paris perfume search terms**
- **paris perfume**24K/yr-8.0%1.8% conv. - **paris perfume for women**20K/yr+3.2%1.7% conv. - **perfume paris**8K/yr-7.1%0.6% conv. - **ysl paris perfume for women**8K/yr-8.8%2.3% conv. - **ysl paris**4K/yr-1.1%1.3% conv. - **paris yves saint laurent perfume**3K/yr-19.7%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/paris-perfume/search-terms)
## **Top paris perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paris Eau-de-toilette Spray Women by Yves Saint Laurent 2.5 Ounce**Yves Saint Laurent**$82.94**4.6★1,840 rev](https://www.amazon.com/dp/B000C1ZFKW) [2**Yves Saint Laurent Paris For Women. Eau De Toilette Spray 4.2 Oz.**Yves Saint Laurent**$100.72**4.6★1,840 rev](https://www.amazon.com/dp/B000C1W70S) [3**NovoGlow Paris For Her Eau de Parfum Spray Perfume Fragrance for Women Daywear Casual Daily Cologne 3.4 Oz Bottle Long-Lasting Scent Ideal Beauty Gift for Birthday Anniversary**NovoGlow**$21.12**4.1★2,134 rev](https://www.amazon.com/dp/B088VFSP7X) [4**Yves Saint Laurent Mon Paris Eau de Parfum Spray 3 Fluid Ounce**Yves Saint Laurent**$112.72**4.7★1,371 rev](https://www.amazon.com/dp/B01H2D7G72) [5**Paris By Yves Saint Laurent Edt Spray/FN123751/4.2 oz/women/**Yves Saint Laurent**$111.02**4.6★1,840 rev](https://www.amazon.com/dp/B00BVO9SVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A CENTER PARIS WOMEN Eau de Parfum Spray for Women Wonderful Gift Gourmand Fragrance Daytime and Casual Use for all Skin Types a Classic Bottle 3.4 Fluid Ounce**A CENTER**$12.87**27 rev2y ago](https://www.amazon.com/dp/B0CWGR3V6D) [**Mon Amour Paris for Women Eau De Parfum - Floral & Fruity - Ylang-Ylang Damascus Rose Jasmine - Classy & Elegant fragrance for Woman - Suitable for Daily Wear & Special Occasions - 100ml Bottle**URBAN COLLECTION**$19.29**373 rev2y ago](https://www.amazon.com/dp/B0CMC52R9P) [**NovoGlow Paris For Her Eau de Parfum Spray Perfume Fragrance for Women Daywear Casual Daily Cologne 3.4 Oz Bottle Long-Lasting Scent Ideal Beauty Gift for Birthday Anniversary**NovoGlow**$21.12**2,134 rev6y ago](https://www.amazon.com/dp/B088VFSP7X) [**Yves Saint Laurent Mon Paris Eau de Parfum Spray 3 Fluid Ounce**Yves Saint Laurent**$112.72**1,371 rev10y ago](https://www.amazon.com/dp/B01H2D7G72) [**Paris - Eau de Toilette 2.5 fl oz**Yves Saint Laurent**$96.58**2 rev11y ago](https://www.amazon.com/dp/B00N54HVZU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yves Saint Laurent Paris Eau de Toilette Spray for Women 2.5 oz**Yves Saint Laurent**$101.27**4.5★**▲ 144%**](https://www.amazon.com/dp/B005JNWARY) [**Yves Saint Laurent Paris Eau De Parfum Spray For Women 2.5 Ounce Plain**Yves Saint Laurent**$162.46**4.5★**▲ 111%**](https://www.amazon.com/dp/B000PY9V92) [**A CENTER PARIS WOMEN Eau de Parfum Spray for Women Wonderful Gift Gourmand Fragrance Daytime and Casual Use for all Skin Types a Classic Bottle 3.4 Fluid Ounce**A CENTER**$12.87**4.1★**▲ 86%**](https://www.amazon.com/dp/B0CWGR3V6D) [**Paris Eau-de-toilette Spray Women by Yves Saint Laurent 2.5 Ounce**Yves Saint Laurent**$82.94**4.6★**▲ 68%**](https://www.amazon.com/dp/B000C1ZFKW) [**Paris - Eau de Toilette 2.5 fl oz**Yves Saint Laurent**$96.58**5.0★**▲ 25%**](https://www.amazon.com/dp/B00N54HVZU)
**~~View all trending →~~**
## **What buyers say about paris perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Beautiful aroma”*
**Quality-Overall**5%
*“No complaints”*
**Value For Money**4%
*“Goodly amount for the price”*
**Design-Overall**2%
*“Bottle design is real, authentic product, size of the bottle is accurate”*
**Size-Overall**1%
*“The bottle fits nicely in your purse”*
**Gifting Purpose**1%
*“It was a present for someone”*
**Soft Feel**1%
*“Soft and subtle- one of my favs”*
**Ease Of Use**1%
*“Its that simple”*
### **What buyers complain about **
**Smell**48%
*“Weird Fragrance”*
**Size-Overall**10%
*“The bottle was way smaller than expected”*
**Value For Money**9%
*“Wish the price was lower”*
**Durability**7%
*“it doesnt last an hour”*
**Color**2%
*“the biggest give away for me is the color”*
**Leak-Proof**2%
*“Bottle came empty”*
**Alcohol Content**2%
*“It smells like alcohol”*
**Quality-Overall**1%
*“Not the best”*
**Jamming/Clogging**1%
*“however when you spray it it clogs”*
**Advertised Vs Actual Product**1%
*“Misleading”*
## **Common questions**
- **Is paris perfume profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 14 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paris perfume niche?**
- 5 brands and 48 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paris perfume?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for paris perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the paris perfume niche?**
- Listings span $8.01–$187.14; the average listing price is $80.84 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.
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