---
title: "Papaya Soap — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/papaya-soap"
last_updated: "2026-08-11T06:01:17.775Z"
locale: en
meta:
description: "Niche score 49/100 · $133K/yr market · 125K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $133K/yr market · 125K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Papaya Soap — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **papaya soap**
**Skip it**
Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 71Competition 32Returns 98Price range 76Avg price 78Brand share 32Review moat 21Quality gap 77
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.20–$44.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$133K**
$133K/yr · 125K searches
**Review moat**
**Bad****11,676.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, papaya soap is a $133K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **papaya soap market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#1,010**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**10%**
- Likas36% - ASANTEE24% - VALITIC12% - Erbaid8% - Kojie San6% - LAISAE5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/papaya-soap/trend)
## **Top papaya soap search terms**
- **papaya soap**66K/yr-16.9%4.3% conv. - **likas papaya whitening soap**19K/yr+20.6%7.6% conv. - **papaya soap skin whitening**13K/yr-16.9%3.8% conv. - **asantee papaya and honey soap**7K/yr+39.6%4.8% conv. - **likas papaya soap**4K/yr+19.7%6.4% conv. - **asantee soap**6K/yr-25.5%1.7% conv. - **kojic papaya soap**3K/yr+32.1%1.7% conv. - **jabon de papaya**5K/yr-57.1%4.2% conv. - **papaya soap bar for skin brightening**3K/yr-88.1%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/papaya-soap/search-terms)
## **Top papaya soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Likas Original Papaya Soap 1 pack - SET OF 4**Likas**$18.09**4.4★130 rev](https://www.amazon.com/dp/B09BTH239Y) [2**ASANTEE PAPAYA & HONEY SOAP Bars with Vitamin C E and Q10 Skin Cleansing 4.40 Oz (Pack of 1)**ASANTEE**$10.22**4.3★1,773 rev](https://www.amazon.com/dp/B005H7TKHU) [3**6 Likas Papaya Soaps by Likas**Likas**$24.10**4.4★358 rev](https://www.amazon.com/dp/B01M5KTV4L) [4**Erbaid Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Tone with Turmeric Kojic Acid & Essential Oils for All Types**Erbaid**$7.21**4.2★290 rev](https://www.amazon.com/dp/B0CQRVCP55) [5**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)**VALITIC**$14.22**4.3★71,606 rev](https://www.amazon.com/dp/B09MFMCTRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herblov Kojic Acid Soap for Hyperpigmentation Skin Brightening Kojic Papaya Body Wash Dark Spot Soap Reduces Acne Scars and Evens Skin Tone Turmeric Body Wash for Brighter Glowing Face**Herblov**$9.91**269 rev1y ago](https://www.amazon.com/dp/B0DBB8LM1X) [**Erbaid Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Tone with Turmeric Kojic Acid & Essential Oils for All Types**Erbaid**$7.21**290 rev2y ago](https://www.amazon.com/dp/B0CQRVCP55) [**Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Skin Tone with Turmeric Kojic Acid & Essential Oils for All Skin Types (2 pack)**Natrulo**$10.21**123 rev2y ago](https://www.amazon.com/dp/B0CQRW7G29) [**VALITIC Papaya and Turmeric Kojic Acid Soap Bar - Dark Spot Corrector Skin Care Cleansing Bar - Infused with Vitamin C Hyaluronic Acid Collagen Retinol Olive Oil - 2 Pack**VALITIC**$14.63**594 rev3y ago](https://www.amazon.com/dp/B0BYSNML26) [**Natrulo Papaya Soap Face & Body Wash Skin Brightening Papaya Soap Bar for Dark Spots Reduce Acne Cleanse Scars & Even Skin Tone with Turmeric Kojic Acid & Essential Oils for All Types**Natrulo**$6.20**154 rev3y ago](https://www.amazon.com/dp/B0CLWXS436)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASANTEE PAPAYA & HONEY Soap Bars with Vitamin C E and Q10 Skin Cleansing 4.40 Oz (Pack of 4)**ASANTEE**$32.46**4.3★**▲ 103%**](https://www.amazon.com/dp/B08TGH751T) [**ASANTEE PAPAYA & HONEY SOAP Bars with Vitamin C E and Q10 Skin Cleansing 4.40 Oz (Pack of 1)**ASANTEE**$10.22**4.3★**▲ 61%**](https://www.amazon.com/dp/B005H7TKHU) [**VALITIC Papaya and Turmeric Kojic Acid Soap Bar - Dark Spot Corrector Skin Care Cleansing Bar - Infused with Vitamin C Hyaluronic Acid Collagen Retinol Olive Oil - 2 Pack**VALITIC**$14.63**4.4★**▲ 51%**](https://www.amazon.com/dp/B0BYSNML26) [**Likas Original Papaya Soap 1 pack - SET OF 4**Likas**$18.09**4.4★**▲ 22%**](https://www.amazon.com/dp/B09BTH239Y) [**siruka Papaya Soap 135 Silka Papaya Soap**Circa**$9.20**4.4★**▲ 13%**](https://www.amazon.com/dp/B00732JJGY)
**~~View all trending →~~**
## **What buyers say about papaya soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“The scent is fresh”*
**Quality-Overall**12%
*“Excellent product, I loved it, it cleans my face very well, I love it”*
**Suitability Combination Skin**11%
*“Great for my combination skin”*
**Efficiency**9%
*“Works good”*
**Soft Feel**8%
*“Soft skin”*
**Cleansing**6%
*“It cleans well”*
**Symptom Reduction**5%
*“It does help with dark spots”*
**Moist/Dry**3%
*“does not dry out the skin”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“Skin glow”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Didn't work”*
**Allergies**8%
*“Allergic reaction”*
**Symptom Reduction**8%
*“saw very little improvement”*
**Smell**6%
*“it smells so strong”*
**Skin Health**5%
*“Broke my skin out”*
**Moist/Dry**5%
*“Makes skin dry”*
**Size-Overall**5%
*“The bars are small”*
**Lather**5%
*“doesn't lather up”*
**Value For Money**4%
*“expensive”*
**Stain Resistance**3%
*“But I didnt see any difference that might be because I wasnt consistent as it was staining my bathtub”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Smell**15%
**Functionality-Overall**13%
**Size-Overall**9%
**Value For Money**8%
**Moist/Dry**4%
**Ingredients-Overall**4%
**Lather**4%
**Defective Material/Parts**4%
**Skin Health**3%
## **Common questions**
- **Is papaya soap profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 17 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the papaya soap niche?**
- 10 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in papaya soap?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
- **When does demand for papaya soap peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the papaya soap niche?**
- Listings span $6.20–$44.20; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 11,676 reviews — the moat a new listing must climb.
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