---
title: "Papatui Soap — $234K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/papatui-soap"
last_updated: "2026-08-11T05:05:58.312Z"
locale: en
meta:
description: "Niche score 43/100 · $234K/yr market · 107K searches/yr · $18.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $234K/yr market · 107K searches/yr · $18.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Papatui Soap — $234K/yr Amazon US Niche (2026) - Flapen"
---
# **papatui soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 15Conversion 93Competition 7Returns 99Price range 72Avg price 85Brand share 0Review moat 59Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.89**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.50–$39.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,148.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$234K**
$234K/yr · 107K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, papatui soap is a $234K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **papatui soap market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$236K–$283K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#804**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Cremo88% - NATURAL AMERICAN9% - Rinse & Robust2% - Right Wing Naturals2%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -19.6% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/papatui-soap/trend)
## **Top papatui soap search terms**
- **cremo bar soap**19K/yr+23.0%16.4% conv. - **cremo soap**19K/yr+13.8%11.9% conv. - **designer suds soap for men**23K/yr-59.0%0.7% conv. - **cremo soap bar**9K/yr+4.0%19.3% conv. - **cologne soap**6K/yr+4.5%0.8% conv. - **cremo bar soap for men**8K/yr-12.4%16.3% conv. - **cologne soap for men**6K/yr-8.3%1.1% conv. - **cremo body bar**5K/yr+10.8%14.2% conv. - **cremo soap bar for men**3K/yr+139.1%19.0% conv. - **designer suds soap**4K/yr-58.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/papatui-soap/search-terms)
## **Top papatui soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.50**4.7★1,732 rev](https://www.amazon.com/dp/B0DGWRJZ44) [2**Cremo Exfoliating Body Bar for Men Bourbon & Oak Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.91**4.7★1,732 rev](https://www.amazon.com/dp/B0DGWDPRR2) [3**Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.77**4.7★1,732 rev](https://www.amazon.com/dp/B0DGWPFVW1) [4**NATURAL AMERICAN Mens Bar Soap Mens Cologne Scents 100% All Natural Essential Oils Organic Shea Butter No Harmful Chemicals (6pk) Soap for a Man - USA Handmade 5 oz**NATURAL AMERICAN**$26.57**4.3★508 rev](https://www.amazon.com/dp/B0DQLQLVDG) [5**Cremo Exfoliating Body Bar for Men Vintage Suede Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.83**4.7★1,732 rev](https://www.amazon.com/dp/B0DGX2ZZP7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Right Wing Naturals Bar Soap Gift Set for Men | Handcrafted Cold-Pressed | Handmade Organic Soap for Men | Most Popular Flavors | Natural Scented Mens Bar Soap| Pack of 5 Bars**Right Wing Naturals**$39.84**26 rev10mo ago](https://www.amazon.com/dp/B0FRGCV4GQ) [**Rinse & Robust Mens Natural Bar Soap for Men Fresh & Clean Scent Variety Set (6-Pack 5.3 oz Each) Not Overpowering Gentle Soap Bars for Face Body & Hand All Skin Types Ideal Gifts for Men**Rinse & Robust**$23.79**141 rev1y ago](https://www.amazon.com/dp/B0F5H96Z36) [**Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.50**1,732 rev1y ago](https://www.amazon.com/dp/B0DGWRJZ44) [**Cremo Exfoliating Body Bar for Men Bourbon & Oak Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.91**1,732 rev1y ago](https://www.amazon.com/dp/B0DGWDPRR2) [**Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.77**1,732 rev1y ago](https://www.amazon.com/dp/B0DGWPFVW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Right Wing Naturals Bar Soap Gift Set for Men | Handcrafted Cold-Pressed | Handmade Organic Soap for Men | Most Popular Flavors | Natural Scented Mens Bar Soap| Pack of 5 Bars**Right Wing Naturals**$39.84**4.6★**▲ 287%**](https://www.amazon.com/dp/B0FRGCV4GQ) [**Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.50**4.7★**▲ 27%**](https://www.amazon.com/dp/B0DGWRJZ44) [**Cremo Exfoliating Body Bar for Men Palo Santo Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.77**4.7★**— 8%**](https://www.amazon.com/dp/B0DGWPFVW1) [**Rinse & Robust Mens Natural Bar Soap for Men Fresh & Clean Scent Variety Set (6-Pack 5.3 oz Each) Not Overpowering Gentle Soap Bars for Face Body & Hand All Skin Types Ideal Gifts for Men**Rinse & Robust**$23.79**4.2★**— 1%**](https://www.amazon.com/dp/B0F5H96Z36) [**Cremo Exfoliating Body Bar for Men Vintage Suede Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.83**4.7★**— 1%**](https://www.amazon.com/dp/B0DGX2ZZP7)
**~~View all trending →~~**
## **What buyers say about papatui soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Great Scent”*
**Lather**14%
*“Love the scent & luxurious lather”*
**Quality-Overall**8%
*“High quality product”*
**Cleansing**6%
*“it felt really exfoliating”*
**Soft Feel**2%
*“leaves your skin feeling soft”*
**Moist/Dry**2%
*“It doesnt dry out my skin”*
**Value For Money**1%
*“affordable”*
**Ease Of Cleaning**1%
*“The soap was very clean very simple I tried most of them”*
**Suitability Dry Skin**1%
*“Leaves his skin feeling fresh”*
**Gifting Purpose**1%
*“It was a gift he wanted in his stocking for Christmas”*
### **What buyers complain about **
**Smell**19%
*“Funky smell”*
**Lather**10%
*“Doesnt lather”*
**Value For Money**9%
*“Wish it was a bit cheaper so I can purchase multiple”*
**Moist/Dry**8%
*“left my skin insanely dry”*
**Suitability Dry Skin**5%
*“Can feel slightly drying on very sensitive skin”*
**Size-Overall**3%
*“Huge”*
**Durability**3%
*“Bars don't last long”*
**Strength**2%
*“Not robust enough for me”*
**Allergies**2%
*“Too harsh on the skin”*
**Sensitivity-Overall**1%
*“I have VERY sensitive skin”*
### **Top return reasons **
**Smell**73%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Moist/Dry**4%
**Defective Material/Parts**2%
**Leak-Proof**1%
**Lather**1%
**Size-Overall**1%
**Ingredients-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is papatui soap profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the papatui soap niche?**
- 4 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in papatui soap?**
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the papatui soap niche?**
- Listings span $5.50–$39.84; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.
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