---
title: "Papatui Body Wash — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/papatui-body-wash"
last_updated: "2026-08-11T05:08:43.623Z"
locale: en
meta:
description: "Niche score 45/100 · $157K/yr market · 123K searches/yr · $9.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $157K/yr market · 123K searches/yr · $9.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Papatui Body Wash — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **papatui body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 51Conversion 96Competition 40Returns 98Price range 40Avg price 33Brand share 0Review moat 28Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$7.72–$19.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$157K**
$157K/yr · 123K searches
**Avg price**
**Okay****$9.94**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,682.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, papatui body wash is a $157K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **papatui body wash market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$99K–$124K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- PAPATUI69% - Cremo31%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +22.2% search growth over the last 90 days.
80K60KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/papatui-body-wash/trend)
## **Top papatui body wash search terms**
- **papatui body wash**58K/yr+17.9%7.1% conv. - **palo santo body wash**17K/yr+21.5%11.4% conv. - **cremo palo santo body wash**15K/yr+28.0%18.4% conv. - **papatui bar soap**9K/yr+75.1%11.7% conv. - **cremo body wash palo santo**8K/yr+22.9%18.6% conv. - **papatui soap**13K/yr-33.1%11.7% conv. - **paptui body wash**3K/yr+129.8%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/papatui-body-wash/search-terms)
## **Top papatui body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$23K20%$31K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cremo Rich-Lathering Palo Santo Body Wash for Men 32 Fl Oz**Cremo**$15.47**4.7★2,248 rev](https://www.amazon.com/dp/B0DGVXRKHF) [2**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz**PAPATUI**$8.08**4.6★208 rev](https://www.amazon.com/dp/B0D37BKGVS) [3**PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz**PAPATUI**$8.17**4.6★208 rev](https://www.amazon.com/dp/B0D2FNWHDP) [4**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Sandalwood Suede | 18 oz**PAPATUI**$7.78**4.6★208 rev](https://www.amazon.com/dp/B0D2FV3GRN) [5**PAPATUI by Dwayne Johnson Enriching Bar Soap for Men | Hydrating Daily cleanerser | Moisturizes with Mango Butter and Avocado Oil | Lush Coconut | 7oz**PAPATUI**$7.72**4.8★220 rev](https://www.amazon.com/dp/B0DVV7NKVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz**PAPATUI**$8.08**208 rev4mo ago](https://www.amazon.com/dp/B0D37BKGVS) [**PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz**PAPATUI**$8.17**208 rev4mo ago](https://www.amazon.com/dp/B0D2FNWHDP) [**PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Vanilla Shea | 18 oz**PAPATUI**$8.00**208 rev4mo ago](https://www.amazon.com/dp/B0GQ59NMFS) [**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Vanilla Shea | 28 oz**PAPATUI**$11.30**208 rev4mo ago](https://www.amazon.com/dp/B0GQ5MHGF7) [**PAPATUI by Dwayne Johnson Refreshing Exfoliating Hydrating Body Wash for Men with Coconut Oil | Cedar Sport | 28 oz**PAPATUI**$10.25**208 rev4mo ago](https://www.amazon.com/dp/B0GQ5F366P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAPATUI by Dwayne Johnson Refreshing Exfoliating Hydrating Body Wash for Men with Coconut Oil | Cedar Sport | 28 oz**PAPATUI**$10.25**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GQ5F366P) [**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Vanilla Shea | 28 oz**PAPATUI**$11.30**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GQ5MHGF7) [**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 28 oz**PAPATUI**$10.56**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GQ5N3K8X) [**PAPATUI by Dwayne Johnson Refreshing Exfoliating Body Wash for Men | Hydrating & Made with Coconut Oil | Cedar Sport | 18 oz**PAPATUI**$8.17**4.6★**▲ 112%**](https://www.amazon.com/dp/B0D2FNWHDP) [**PAPATUI by Dwayne Johnson Refreshing Body Wash for Men | Exfoliating Hydrating & Made with Coconut Oil | Lush Coconut | 18 oz**PAPATUI**$8.08**4.6★**▲ 96%**](https://www.amazon.com/dp/B0D37BKGVS)
**~~View all trending →~~**
## **What buyers say about papatui body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Clean smell”*
**Lather**12%
*“Rich lather”*
**Cleansing**6%
*“cleans well”*
**Quality-Overall**5%
*“The quality of the natural formula made with coconut oil is top tier”*
**Value For Money**5%
*“Decent price”*
**Soft Feel**4%
*“made it soft”*
**Moist/Dry**4%
*“impressive moisturizer”*
**Suitability Dry Skin**3%
*“didn't irritate my dry skin at all”*
**Size-Overall**2%
*“a perfect size”*
**Durability**2%
*“and durability”*
### **What buyers complain about **
**Smell**19%
*“The scent is weak”*
**Leak-Proof**7%
*“leaked in the box”*
**Size-Overall**4%
*“It is a huge size”*
**Value For Money**3%
*“It isn't cheap”*
**Lather**2%
*“It doesn't lather well at all”*
**Allergies**2%
*“I'm allergic to it”*
**Suitability Dry Skin**2%
*“A lot of soaps leave my skin feeling tight or dry after”*
**Durability**1%
*“doesnt last”*
**Moist/Dry**1%
*“it's always left my hair feeling dry after”*
**Motor Power**1%
*“Pump broke on like day three LOL”*
### **Top return reasons **
**Smell**42%
**Leak-Proof**32%
**Motor Power**10%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Product Condition**1%
**Size-Overall**1%
**Defective Material/Parts**1%
**Ease Of Use**1%
**Moist/Dry**1%
## **Common questions**
- **Is papatui body wash profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 16 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the papatui body wash niche?**
- 2 brands and 59 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in papatui body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the papatui body wash niche?**
- Listings span $7.72–$19.94; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)