---
title: "Panthenol — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/panthenol"
last_updated: "2026-08-11T06:00:41.253Z"
locale: en
meta:
description: "Niche score 54/100 · $140K/yr market · 136K searches/yr · $17.68 avg price. Soft demand (+0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $140K/yr market · 136K searches/yr · $17.68 avg price. Soft demand (+0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Panthenol — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **panthenol**
**Worth a look**
Shows low returns (1.1%), but soft demand (+0.6% this quarter) keeps it on the watch list.
Market size 31Growth 26Conversion 65Competition 56Returns 93Price range 81Avg price 82Brand share 69Review moat 58Quality gap 30
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.95–$43.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,183.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$140K**
$140K/yr · 136K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, panthenol is a $140K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Mar–Jul–Aug–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panthenol market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#790**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**30%**
- GPC GREEN PHARM COSMETIC20% - Viktairy15% - PURITO10% - Talsen Chemicals10% - Aflofarm9% - 33RD PARALLEL SOAP CO.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Jul, Aug, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/panthenol/trend)
## **Top panthenol search terms**
- **panthenol**105K/yr+0.8%5.0% conv. - **pantenol**13K/yr-10.4%5.2% conv. - **panthenol cosmetic grade**4K/yr+181.4%8.7% conv. - **panthenol b5**10K/yr-47.4%4.5% conv. - **pantenol para cosmetica**4K/yr+48.1%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/panthenol/search-terms)
## **Top panthenol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**D-Panthenol Liquid (1oz 30g) Concentrate Pro-vitamin B5 Raw Active Ingredient for Skin Hydration Cosmetic Grade Dexpanthenol for DIY Face Hair Nails and Skincare Serum Moisture Cream**Viktairy**$14.00**4.6★550 rev](https://www.amazon.com/dp/B0CHVD7Y5Y) [2**9% Panthenol Foam After Sun & Instant Redness Relief| Barrier Repair with Aloe & Hyaluronic Acid| Post Acne Procedures After Tattoo Care & Hair Transplant Spray | Baby & Sensitive Skin Safe**GPC GREEN PHARM COSMETIC**$20.54**4.7★1,043 rev](https://www.amazon.com/dp/B09XWDV6V6) [3**PURITO Panthenol 10% Barrier Cream | Face Moisturizer for Skin Barrier Repair | All skin types sensitive and blemish-prone skin | Non-Comedogenic Vegan | Korean Skincare 100mL 3.38 fl.oz**PURITO**$16.19**4.5★3,412 rev](https://www.amazon.com/dp/B0D4Y6MNTF) [4**Panthenol - Cream Ideal for Sun-Exposed or Weather-Affected Skin Moisturizes Dry Skin Nutritional Skincare for Soft and Sensitive Skin - 30g**Aflofarm**$13.53**4.6★126 rev](https://www.amazon.com/dp/B073PBGJHM) [5**9% Panthenol Cream After Sun Skincare & Redness Relief Moisturizer | Post Acne Laser Facelift & Sunburn Relief | Soothing Skin with Aloe & Hyaluronic Acid Tattoo & Irritation Care 3.4Oz**GPC GREEN PHARM COSMETIC**$19.09**4.7★1,043 rev](https://www.amazon.com/dp/B0CRH7112H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOCOSVATE DL-Panthenol Powder(Vitamin B5 Pro-Vitamin) 99.9% High Purity (2oz 56g)- Skin Hydration & Barrier Support Active for DIY Cosmetics**INNOCOSVATE**$14.00**2 rev6mo ago](https://www.amazon.com/dp/B0GBYMKHMS) [**INNOCOSVATE D-Panthenol Liquid (1oz) - 75% Concentrate Pro-Vitamin B5 for DIY Skin Care Hair & Nail Serum Formulations**INNOCOSVATE**$13.58**28 rev7mo ago](https://www.amazon.com/dp/B0G4S6H643) [**Centella Asiatica + 10% Panthenol After Sun Care with Ceramides Intensive Skin Barrier Repair Cream for Redness Acne Burns Post-Procedure Psoriasis & Irritation Care 3.4oz**GPC GREEN PHARM COSMETIC**$22.90**1,043 rev8mo ago](https://www.amazon.com/dp/B0FY159Q8R) [**Pure DL-Panthenol Powder (2oz) | Provitamin B5 Powder Cosmetic Grade | For Hair Care Skin Care Nails Deep Moisturizer Panthenol Cream Hair Conditioner Shampoo Soap Lotion | 2 OUNCES**33RD PARALLEL SOAP CO.**$14.94**20 rev10mo ago](https://www.amazon.com/dp/B0FRWD558P) [**Natures Oil DL-Panthenol Powder - Cosmetic Grade (Pro-Vitamin B5) for DIY Skin & Hair Care Lotions Creams Shampoos & Conditioners (1 LB)**Nature's Oil**$43.60**7 rev10mo ago](https://www.amazon.com/dp/B0FQX7V9RG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNOCOSVATE DL-Panthenol Powder(Vitamin B5 Pro-Vitamin) 99.9% High Purity (2oz 56g)- Skin Hydration & Barrier Support Active for DIY Cosmetics**INNOCOSVATE**$14.00**5.0★**▲ 163%**](https://www.amazon.com/dp/B0GBYMKHMS) [**Pure DL-Panthenol Powder (2oz) | Provitamin B5 Powder Cosmetic Grade | For Hair Care Skin Care Nails Deep Moisturizer Panthenol Cream Hair Conditioner Shampoo Soap Lotion | 2 OUNCES**33RD PARALLEL SOAP CO.**$14.94**4.7★**▲ 155%**](https://www.amazon.com/dp/B0FRWD558P) [**ATOPALM Panthenol Cream Deep Hydration Face Moisturizer for Itch Relief Sensitive Dry Skin Itch Relief Calming Cream with Panthenol Strengthening Skin Barrier MLE 2.7 Fl. Oz. 80ml**ATOPALM**$26.08**4.6★**▲ 83%**](https://www.amazon.com/dp/B09L4S4ZL3) [**TOSOWOONG Panthenol 20 Barrier Cream Daily Skin Barrier Care with 20% Panthenol Ceramides Hyaluronic Acid Deep Hydration Face Moisturizer Korean Skincare for All Skin Types 50ml / 1.69 fl. oz.**TOSOWOONG**$21.20**4.6★**▲ 70%**](https://www.amazon.com/dp/B0FGGZPRPV) [**Natures Oil DL-Panthenol Powder - Cosmetic Grade (Pro-Vitamin B5) for DIY Skin & Hair Care Lotions Creams Shampoos & Conditioners (1 LB)**Nature's Oil**$43.60**4.8★**▲ 62%**](https://www.amazon.com/dp/B0FQX7V9RG)
**~~View all trending →~~**
## **What buyers say about panthenol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Amazing moisturizer”*
**Suitability Combination Skin**10%
*“have helped with my skin”*
**Quality-Overall**9%
*“Excellent quality D-Panthenol”*
**Suitability Dry Skin**7%
*“Really moisturizing, perfect if you struggle with dry skin”*
**Soft Feel**6%
*“Makes my skin so soft”*
**Value For Money**4%
*“Great Value for money”*
**Weight Light**3%
*“This facial cream feels very lightweight”*
**Allergies**3%
*“no irritation”*
**Absorbency**3%
*“Absorb wonderfully”*
**Smell**2%
*“I also like that it feels calming and simple, not overly fragranced or irritating”*
### **What buyers complain about **
**Allergies**11%
*“Skin irritation I dont know”*
**Moist/Dry**8%
*“Not super hydrating”*
**Suitability Dry Skin**5%
*“Not enough for dry skin”*
**Skin Health**4%
*“It was very irritating to my skin”*
**Value For Money**4%
*“waste of money”*
**Thickness**3%
*“doesn't feel thick”*
**Sensitivity-Overall**3%
*“I have a very sensitive”*
**Functionality-Overall**3%
*“Did not work for me”*
**Adhesion/Stickiness**3%
*“is quite sticky”*
**Smell**2%
*“No strong fragrance”*
### **Top return reasons **
**Functionality-Overall**11%
**Advertised Vs Actual Product**10%
**Moist/Dry**10%
**Value For Money**8%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**5%
**Skin Health**5%
**Oily/Greasy**4%
**Smell**4%
**Suitability Dry Skin**4%
## **Common questions**
- **Is panthenol profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the panthenol niche?**
- 19 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in panthenol?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 1.1%.
- **When does demand for panthenol peak?**
- Demand peaks in Jan–Feb–Mar–Jul–Aug–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the panthenol niche?**
- Listings span $8.95–$43.60; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 1,183 reviews — the moat a new listing must climb.
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