---
title: "Panoxyl — $777K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/panoxyl"
last_updated: "2026-08-11T05:04:49.715Z"
locale: en
meta:
description: "Niche score 55/100 · $777K/yr market · 422K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $777K/yr market · 422K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Panoxyl — $777K/yr Amazon US Niche (2026) - Flapen"
---
# **panoxyl**
**Worth a look**
Shows low returns (0.2%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Market size 72Growth 59Conversion 96Competition 16Returns 99Price range 62Avg price 64Brand share 21Review moat 16Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$777K**
$777K/yr · 422K searches
**Avg price**
**Good****$13.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.47–$28.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****19,997.18**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, panoxyl is a $777K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panoxyl market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$820K–$1.1M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- PanOxyl66% - humane11% - CeraVe7% - Shield4% - Amazon Basics4% - Dove3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/panoxyl/trend)
## **Top panoxyl search terms**
- **benzoyl peroxide body wash**396K/yr+33.7%12.9% conv. - **10% benzoyl peroxide body wash**10K/yr+18.7%10.1% conv. - **benzoyl peroxide body wash 10 percent**7K/yr+58.1%11.8% conv. - **acne body wash benzoyl peroxide**5K/yr+51.8%8.9% conv. - **benzoyl peroxide underarm wash**3K/yr+21.9%6.8% conv. - **body washes with benzoyl peroxide**180/yr+345.8%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/panoxyl/search-terms)
## **Top panoxyl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78K20%$155K30%$233K40%$311K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube**PanOxyl**$9.66**4.6★81,904 rev](https://www.amazon.com/dp/B081KL2QYJ) [2**PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size**PanOxyl**$7.55**4.6★81,904 rev](https://www.amazon.com/dp/B0DBSMQMWF) [3**PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz**PanOxyl**$8.71**4.7★6,547 rev](https://www.amazon.com/dp/B09SQFPLC9) [4**humane Benzoyl Peroxide Acne Body Wash - 10% Maximum-Strength Face Skin Butt and Back Acne Treatment - 8 Fl Oz - Dermatologist-Tested Non-Foaming Acne Face Wash Cleanser - Vegan Cruelty-Free**humane**$25.23**4.3★9,600 rev](https://www.amazon.com/dp/B00PO7GKLM) [5**CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz**CeraVe**$15.81**4.7★3,730 rev](https://www.amazon.com/dp/B0C7J25MVB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shield Body Acne Wash for Back Chest & Shoulders - Mens 10% Benzoyl Peroxide Body Wash Clears Breakouts & Acne Scars Unscented with Niacinamide Glycolic Acid & Ceramides 8.5 oz**Shield**$28.83**423 rev9mo ago](https://www.amazon.com/dp/B0FSG2T5DV) [**PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size**PanOxyl**$7.55**81,904 rev1y ago](https://www.amazon.com/dp/B0DBSMQMWF) [**CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz**CeraVe**$15.81**3,730 rev3y ago](https://www.amazon.com/dp/B0C7J25MVB) [**Burelpharma Benzoyl peroxide topical wash 10%**Burelpharma**$20.39**122 rev3y ago](https://www.amazon.com/dp/B0B94L4V4K) [**Amazon Basics Acne Treatment Face Wash - Daily Control Cleanser Maximum Strength 10% Benzoyl Peroxide for Stubborn Breakouts 5 Ounce**Amazon Basics**$6.47**4,539 rev4y ago](https://www.amazon.com/dp/B09HHBVQTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shield Body Acne Wash for Back Chest & Shoulders - Mens 10% Benzoyl Peroxide Body Wash Clears Breakouts & Acne Scars Unscented with Niacinamide Glycolic Acid & Ceramides 8.5 oz**Shield**$28.83**3.9★**▲ 173%**](https://www.amazon.com/dp/B0FSG2T5DV) [**PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size**PanOxyl**$7.55**4.6★**▲ 127%**](https://www.amazon.com/dp/B0DBSMQMWF) [**Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz**Dove**$10.06**4.8★**▲ 78%**](https://www.amazon.com/dp/B09DDD6YGJ) [**PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube**PanOxyl**$9.66**4.6★**— 4%**](https://www.amazon.com/dp/B081KL2QYJ) [**CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz**CeraVe**$15.81**4.7★**— 8%**](https://www.amazon.com/dp/B0C7J25MVB)
**~~View all trending →~~**
## **What buyers say about panoxyl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**11%
*“works well with sensitive skin”*
**Smell**10%
*“Clean scent”*
**Quality-Overall**10%
*“No complaints”*
**Efficiency**10%
*“Ive had really great results”*
**Cleansing**10%
*“Clean feel”*
**Value For Money**6%
*“Great deal”*
**Soft Feel**5%
*“Nice and soft”*
**Moist/Dry**5%
*“moisturize really well”*
**Symptom Reduction**3%
*“Acne clearing”*
**Suitability Dry Skin**3%
*“Really Great I h\Highly Recommend It If You Have Dry Skin”*
### **What buyers complain about **
**Allergies**12%
*“Irritated Skin”*
**Smell**9%
*“Unpleasant smell”*
**Moist/Dry**9%
*“Made my skin very dry”*
**Skin Health**7%
*“Burns skin”*
**Functionality-Overall**6%
*“Did not work”*
**Sensitivity-Overall**4%
*“Not sensitive skin friendly”*
**Suitability Dry Skin**2%
*“Dried out skin”*
**Size-Overall**2%
*“Way bigger than I thought”*
**Leak-Proof**2%
*“Leaking in package”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Leak-Proof**20%
**Size-Overall**13%
**Advertised Vs Actual Product**8%
**Smell**8%
**Functionality-Overall**8%
**Motor Power**7%
**Value For Money**7%
**Sensitivity-Overall**4%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is panoxyl profitable to sell on Amazon United States?**
- The niche generates $777K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the panoxyl niche?**
- 8 brands and 73 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in panoxyl?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.2%.
- **When does demand for panoxyl peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the panoxyl niche?**
- Listings span $6.47–$28.83; the average listing price is $13.66 (sweet spot $15–$100). The average incumbent carries 19,997 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)