---
title: "Paco Rabanne Phantom — $339K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/paco-rabanne-phantom"
last_updated: "2026-08-10T08:36:11.889Z"
locale: en
meta:
description: "Niche score 43/100 · $339K/yr market · 894K searches/yr · $88.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $339K/yr market · 894K searches/yr · $88.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paco Rabanne Phantom — $339K/yr Amazon US Niche (2026) - Flapen"
---
# **paco rabanne phantom**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 53Growth 31Conversion 5Competition 52Returns 100Price range 58Avg price 79Brand share 6Review moat 24Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$88.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$40.75–$142.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$339K**
$339K/yr · 894K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,507.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, paco rabanne phantom is a $339K/yr Amazon United States market (894K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paco rabanne phantom market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#2,871**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **80%**
- **Out of stock**
- **33.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**1%**
- Rabanne85% - paco rabanne5% - NovoGlow4% - Carolina Herrera3% - A CENTER1% - rabanne1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +4.9% search growth over the last 90 days.
23K18KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/paco-rabanne-phantom/trend)
## **Top paco rabanne phantom search terms**
- **paco rabanne for men**379K/yr+14.5%0.4% conv. - **paco rabanne**200K/yr+18.2%0.2% conv. - **rabanne**79K/yr-49.1%0.2% conv. - **rabanne cologne for men**46K/yr+70.0%0.5% conv. - **perfume paco rabanne para hombre**51K/yr+5.7%0.1% conv. - **pacco rabanne men**37K/yr+2.1%0.3% conv. - **paco**20K/yr+14.6%0.0% conv. - **paco rabanne cologne for men**11K/yr+50.1%0.5% conv. - **perfume paco rabanne**9K/yr+41.9%0.0% conv. - **perfumes paco rabanne hombre**10K/yr-8.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/paco-rabanne-phantom/search-terms)
## **Top paco rabanne phantom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$34K15%$51K20%$68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz**Rabanne**$94.77**4.6★15,846 rev](https://www.amazon.com/dp/B00E5VH6QG) [2**Rabanne Phantom Parfum for Men - Aromatic Woody Amber Perfume with Lavender Vanilla & Vetiver - Long Lasting & Addictive Refillable Fragrance Spray from Paris 3.4 oz**Rabanne**$95.39**4.8★1,093 rev](https://www.amazon.com/dp/B0CFW3FMSK) [3**Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 1.7 oz**Rabanne**$62.36**4.7★18,629 rev](https://www.amazon.com/dp/B00DAUYXZA) [4**Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 6.8 oz**Rabanne**$89.38**4.7★18,629 rev](https://www.amazon.com/dp/B08XQNCXMH) [5**Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 1.7 oz**Rabanne**$63.78**4.6★15,846 rev](https://www.amazon.com/dp/B002LSTMB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A CENTER Mens Cologne Gift Set 4 Pack Invincible Series - 3.4 Fl Oz Each | Vanilla Bourbon Leather & Amber Floral Fragrance | Luxury Eau de Toilette**A CENTER**$49.10**31 rev1y ago](https://www.amazon.com/dp/B0F384RF5Q) [**Rabanne Million Gold For Her Eau de Parfum - Long Lasting Refillable Designer Perfume for Women with Sparkling Rose White Flowers & Salty Mineral Musk - Luxury Fragrance 3 oz**Rabanne**$115.55**584 rev1y ago](https://www.amazon.com/dp/B0DHVWL5S8) [**Signature Scent 4-Piece Mini Fragrance Set for Men Includes Savvy/1 Billion/Verse/Valentine Collection of Woody Spicy Citrus & Aromatic Fragrance Non-Irritating Ingredient Each One in 30ml Bottle**NovoGlow**$58.59**1,212 rev1y ago](https://www.amazon.com/dp/B0DM6YHW8D) [**Rabanne Million Gold Eau de Parfum Intense - Rich Woody Cologne for Men with Sandalwood Cedarwood & Cardamom - Designer Fragrance Spray 3.4 oz**rabanne**$87.92**358 rev1y ago](https://www.amazon.com/dp/B0DHW5QQZ7) [**Rabanne Invictus Parfum for Men - Long Lasting Aromatic Aquatic Perfume with Lavender Sandalwood & Musk - Trophy Bottle French Fragrance Spray from Paris 3.4 oz**Rabanne**$97.76**430 rev1y ago](https://www.amazon.com/dp/B0D325R2L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carolina Herrera Bad Boy Eau De Toilette Spray 3.4 Oz (Men)**Carolina Herrera**$88.51**4.7★**▲ 247%**](https://www.amazon.com/dp/B07VQK6Q1H) [**Rabanne 1 Million Lucky Eau de Toilette - Long Lasting Woody Aromatic Fragrance for Men with Hazelnut Plum & Cedarwood - Mens Designer Perfume Spray 3.4 oz**Rabanne**$119.89**4.7★**▲ 198%**](https://www.amazon.com/dp/B07B3QV54Q) [**BLACK XS by PACO RABANNE**BLACK XS**$60.25**3.9★**▲ 197%**](https://www.amazon.com/dp/B08DNFMTHM) [**Paco Rabanne Ultraviolet Perfume For Men - Woody Oriental Fragrance - Opens With Notes Of Mint And Spicies - Blended With Amber And Vetiver - Long Lasting Scent - Eau De Toilette Spray - 3.4 Oz**paco rabanne**$40.75**4.4★**▲ 195%**](https://www.amazon.com/dp/B000W98T1G) [**Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz**Rabanne**$94.77**4.6★**▲ 194%**](https://www.amazon.com/dp/B00E5VH6QG)
**~~View all trending →~~**
## **What buyers say about paco rabanne phantom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Smells tropical”*
**Value For Money**8%
*“Great value”*
**Quality-Overall**6%
*“good variety”*
**Durability**3%
*“Strong and lasting”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**2%
*“the sizes are pretty decent for the price”*
**Gifting Purpose**1%
*“Gift”*
**Efficiency**0%
*“Projects very well”*
**Soft Feel**0%
*“This however is soft”*
**Ease Of Use**0%
*“easy to spray”*
### **What buyers complain about **
**Smell**39%
*“Not impressed with fragrance”*
**Leak-Proof**18%
*“Leaks horribly”*
**Value For Money**8%
*“A bit pricey”*
**Durability**6%
*“Doesnt last”*
**Quality-Overall**3%
*“Disappointed in quality”*
**Size-Overall**3%
*“Smaller bottle than I imagined”*
**Advertised Vs Actual Product**2%
*“Misleading photos please be aware”*
**Strength**1%
*“Too strong would not suggest”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Moist/Dry**1%
*“There is not any freshness at any point from opening to dry down to my nose”*
## **Common questions**
- **Is paco rabanne phantom profitable to sell on Amazon United States?**
- The niche generates $339K/yr across 25 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the paco rabanne phantom niche?**
- 7 brands and 91 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in paco rabanne phantom?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the paco rabanne phantom niche?**
- Listings span $40.75–$142.39; the average listing price is $88.07 (sweet spot $15–$100). The average incumbent carries 5,508 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)