---
title: "Overtone Silver — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/overtone-silver"
last_updated: "2026-08-11T05:04:39.951Z"
locale: en
meta:
description: "Niche score 40/100 · $29K/yr market · 41K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $29K/yr market · 41K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overtone Silver — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **overtone silver**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 30Conversion 39Competition 11Returns 93Price range 90Avg price 94Brand share 0Review moat 19Quality gap 92
**Avg price**
**Great****$22.77**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$13.97–$30.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,314.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$29K**
$29K/yr · 41K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, overtone silver is a $29K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overtone silver market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- oVertone91% - KERACOLOR6% - XMONDO3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/overtone-silver/trend)
## **Top overtone silver search terms**
- **overtone silver**34K/yr+6.2%3.8% conv. - **overtone extreme silver**4K/yr+3.9%2.3% conv. - **overtone pastel silver**2K/yr-33.0%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/overtone-silver/search-terms)
## **Top overtone silver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$9K45%$13K60%$17K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.44**4.0★5,489 rev](https://www.amazon.com/dp/B0B9T4R1Z5) [2**Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.43**4.0★5,489 rev](https://www.amazon.com/dp/B0BY3M386W) [3**Overtone Semi Permanent Hair Color Conditioner Serene Silver 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.84**4.0★5,489 rev](https://www.amazon.com/dp/B0B9T6QGNV) [4**Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver**oVertone**$14.42**4.0★1,068 rev](https://www.amazon.com/dp/B0F2LGQSX1) [5**Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.46**4.0★1,068 rev](https://www.amazon.com/dp/B0F2LNMZB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver**oVertone**$14.42**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LGQSX1) [**Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.46**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LNMZB8) [**Overtone Daily Color Depositing Conditioner for Hair Twilight Titanium:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.97**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LDM957) [**XMONDO Color Slate Grey Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$27.20**3,285 rev2y ago](https://www.amazon.com/dp/B0CFG47F55) [**Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.43**5,489 rev3y ago](https://www.amazon.com/dp/B0BY3M386W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Overtone Daily Color Depositing Conditioner: 4.5oz Temporary Coloring Conditioner w/Shea Butter & Coconut Oil Refresh Color & Prevent Fading Vegan & Cruelty-Free Pastel Silver is Serene Silver**oVertone**$14.42**4.0★**▲ 140%**](https://www.amazon.com/dp/B0F2LGQSX1) [**Overtone Daily Color Depositing Conditioner for Hair Stormy Sterling:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.46**4.0★**▲ 59%**](https://www.amazon.com/dp/B0F2LNMZB8) [**Overtone Semi Permanent Hair Color Conditioner Twilight Titanium 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.43**4.0★**▲ 13%**](https://www.amazon.com/dp/B0BY3M386W) [**Overtone Semi Permanent Hair Color Conditioner Stormy Sterling 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.44**4.0★**— 9%**](https://www.amazon.com/dp/B0B9T4R1Z5) [**KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz**KERACOLOR**$20.38**4.2★**— 4%**](https://www.amazon.com/dp/B076XBR2F5)
**~~View all trending →~~**
## **What buyers say about overtone silver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Great color”*
**Soft Feel**11%
*“It made my hair really soft”*
**Quality-Overall**10%
*“Excellent product”*
**Smell**10%
*“Smells nice and fresh too”*
**Advertised Vs Actual Product**6%
*“As described”*
**Suitability Colored Hair**5%
*“It does a great job of coloring your grades or toning them”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**3%
*“the tub is quite economical”*
**Brightness/Shine/Glow**2%
*“Slate grey wins for removing the brass and adding shine”*
**Coverage**2%
*“it still covered it amazingly”*
### **What buyers complain about **
**Color**28%
*“Strange color”*
**Suitability Colored Hair**23%
*“I do not use heat or any colored products on my hair”*
**Functionality-Overall**9%
*“Did not have the results as advertised”*
**Value For Money**6%
*“Waste of money”*
**Hair Related**3%
*“My hair tends to pull brass really fast”*
**Advertised Vs Actual Product**3%
*“Bad product don't do what it promised”*
**Moist/Dry**2%
*“my hair was wet”*
**Color Fading/Discoloration**1%
*“I didnt see much color after a 10 minute application”*
**Smell**1%
*“The only negative I have is that the smell is somewhat off putting”*
**Coverage**1%
*“Didn't cover as expected”*
### **Top return reasons **
**Suitability Colored Hair**31%
**Color**27%
**Functionality-Overall**18%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**2%
**Value For Money**2%
**Smell**2%
**Hair Related**2%
**Product Condition**1%
**Size-Overall**1%
## **Common questions**
- **Is overtone silver profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 8 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the overtone silver niche?**
- 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in overtone silver?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.1%.
- **When does demand for overtone silver peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the overtone silver niche?**
- Listings span $13.97–$30.84; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 14,315 reviews — the moat a new listing must climb.
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